The World Is Yours to Build: McDonald's USA Unlocks A Minecraft Movie Meal and Happy Meal
McDonald's USA is launching a -time collaboration with Minecraft ahead of 'A Minecraft Movie' release on April 4, 2025. Starting April 1, customers can purchase A Minecraft Movie Meal featuring either a Big Mac or 10-pc. Chicken McNuggets with medium fries and drink, plus exclusive collectibles. The McNuggets meal includes a special Nether Flame Sauce.
The promotion includes six collectible items inspired by McDonald's characters and menu items, each with a code to unlock exclusive Minecraft Marketplace skins. Additionally, a Minecraft Movie Happy Meal will offer 12 film-inspired figurines or Block World toys with codes for exclusive digital games.
Customers ordering through the McDonald's App will receive a one-time code to unlock the McDonald's Add-On pack in Minecraft, featuring McDonaldland characters, builds, and tools.
McDonald's USA lancia una collaborazione temporanea con Minecraft in vista dell'uscita di 'A Minecraft Movie' il 4 aprile 2025. A partire dal 1 aprile, i clienti possono acquistare A Minecraft Movie Meal, che include un Big Mac o 10 pezzi di Chicken McNuggets con patatine medie e bevanda, oltre a collezionabili esclusivi. Il pasto con i McNuggets include una speciale Salsa Nether Flame.
La promozione comprende sei oggetti collezionabili ispirati ai personaggi e ai menu di McDonald's, ognuno con un codice per sbloccare skin esclusive nel Minecraft Marketplace. Inoltre, un Happy Meal a tema Minecraft offrirà 12 figurine ispirate al film o giocattoli Block World con codici per giochi digitali esclusivi.
I clienti che ordinano tramite l'App di McDonald's riceveranno un codice monouso per sbloccare il pacchetto Add-On di McDonald's in Minecraft, con personaggi, costruzioni e strumenti di McDonaldland.
McDonald's USA lanza una colaboración temporal con Minecraft antes del estreno de 'A Minecraft Movie' el 4 de abril de 2025. A partir del 1 de abril, los clientes pueden comprar A Minecraft Movie Meal, que incluye un Big Mac o 10 piezas de Chicken McNuggets con papas fritas medianas y bebida, además de coleccionables exclusivos. La comida de McNuggets incluye una Salsa Nether Flame especial.
La promoción incluye seis artículos coleccionables inspirados en los personajes y elementos del menú de McDonald's, cada uno con un código para desbloquear skins exclusivas en el Minecraft Marketplace. Además, un Happy Meal de Minecraft ofrecerá 12 figuritas inspiradas en la película o juguetes Block World con códigos para juegos digitales exclusivos.
Los clientes que ordenen a través de la App de McDonald's recibirán un código de un solo uso para desbloquear el paquete Add-On de McDonald's en Minecraft, que incluye personajes, construcciones y herramientas de McDonaldland.
맥도날드 USA가 2025년 4월 4일 'A Minecraft Movie' 개봉을 앞두고 Minecraft와의 한정 협업을 시작합니다. 4월 1일부터 고객들은 A Minecraft Movie Meal을 구매할 수 있으며, 이에는 빅맥 또는 10조각 치킨 너겟, 중간 사이즈 감자튀김과 음료가 포함되며, 독점 수집품도 제공됩니다. 너겟 세트에는 특별한 네더 플레임 소스가 포함되어 있습니다.
이번 프로모션에는 맥도날드 캐릭터와 메뉴 아이템에서 영감을 받은 6개의 수집 아이템이 포함되어 있으며, 각 아이템에는 Minecraft Marketplace 스킨을 잠금 해제할 수 있는 코드가 있습니다. 또한, Minecraft 영화 테마의 해피밀은 영화에서 영감을 받은 12개의 피규어 또는 블록 월드 장난감을 제공하며, 독점 디지털 게임을 위한 코드가 포함되어 있습니다.
맥도날드 앱을 통해 주문하는 고객은 Minecraft에서 맥도날드 캐릭터, 빌드 및 도구가 포함된 맥도날드 애드온 팩을 잠금 해제할 수 있는 일회용 코드를 받게 됩니다.
McDonald's USA lance une collaboration temporaire avec Minecraft avant la sortie de 'A Minecraft Movie' le 4 avril 2025. À partir du 1er avril, les clients pourront acheter un A Minecraft Movie Meal, comprenant soit un Big Mac, soit 10 pièces de Chicken McNuggets avec des frites moyennes et une boisson, ainsi que des objets de collection exclusifs. Le repas avec les McNuggets comprend une sauce spéciale Nether Flame.
La promotion comprend six objets de collection inspirés des personnages et des éléments du menu de McDonald's, chacun avec un code pour débloquer des skins exclusifs sur le Minecraft Marketplace. De plus, un Happy Meal à thème Minecraft proposera 12 figurines inspirées du film ou des jouets Block World avec des codes pour des jeux numériques exclusifs.
Les clients qui commandent via l'Application McDonald's recevront un code à usage unique pour débloquer le pack d'extension McDonald's dans Minecraft, comprenant des personnages, des constructions et des outils de McDonaldland.
McDonald's USA startet eine zeitlich begrenzte Zusammenarbeit mit Minecraft im Vorfeld der Veröffentlichung von 'A Minecraft Movie' am 4. April 2025. Ab dem 1. April können Kunden A Minecraft Movie Meal erwerben, das entweder einen Big Mac oder 10 Stück Chicken McNuggets mit mittleren Pommes Frites und einem Getränk sowie exklusive Sammlerstücke umfasst. Die McNuggets-Mahlzeit enthält eine spezielle Nether Flame Sauce.
Die Aktion umfasst sechs Sammlerstücke, die von McDonald's Charakteren und Menüpunkten inspiriert sind, jedes mit einem Code zum Freischalten exklusiver Minecraft Marketplace Skins. Darüber hinaus wird ein Minecraft Movie Happy Meal 12 film-inspirierte Figuren oder Block World Spielzeuge mit Codes für exklusive digitale Spiele anbieten.
Kunden, die über die McDonald's App bestellen, erhalten einen einmaligen Code, um das McDonald's Add-On-Paket in Minecraft freizuschalten, das McDonaldland-Charaktere, Bauten und Werkzeuge enthält.
- New promotional partnership with popular Minecraft franchise could drive increased meal sales
- Digital integration through app ordering incentivizes use of McDonald's digital platform
- Collectible items and digital rewards create multiple purchase incentives
- Cross-promotional timing with movie release maximizes marketing impact
- -time promotion may have temporary impact on sales
- Success depends on movie performance and consumer reception
- Promotional costs and licensing fees could impact margins
Fans can enter creative mode ahead of the film's release with a new, limited-time meal and Happy Meal, both of which include collectibles, gaming exclusives & more
Starting April 1, for a limited time, McDonald's is entering the portal for an epic collaboration, and the meals are only the beginning. Fans can also take their creativity to the next level with access to digital experiences, custom-designed collectibles and much more – only at McDonald's.
Build Your World...And Your Meal
A Minecraft Movie Meal features your choice of a Big Mac® or 10-pc. Chicken McNuggets® plus medium fries and a drink, and a limited-edition collectible. Fans who enjoy the 10-pc. Chicken McNuggets Meal also get to spice things up with Nether Flame Sauce – a limited-edition hot sauce inspired by The Nether – with crushed red pepper and flaming cayenne, balanced with hints of garlic and sweetness. Fans who want an extra kick can also add the sauce to their favorite McDonald's order.
Families and our youngest fans can also enjoy A Minecraft Movie Happy Meal featuring one of 12, film-inspired figurines or Block World toys. Every Happy Meal comes with a scannable code to unlock an exclusive digital game where players can complete their very own quest in the A Minecraft Movie world on www.happymeal.com.
Mine for Exclusive Collectibles and In-Game Experiences
A Minecraft Movie Meal stars one of six collectibles inspired by some of McDonald's most beloved characters and menu items, and popular A Minecraft Movie treasures - collect them all to stock up your inventory. Each collectible comes with a matching card and a code that fans can redeem to unlock the corresponding, exclusive skin in the Minecraft Marketplace.1
- Big Mac Crystal - Mined from the sea of special sauce, this precious block derives its radiant shine from melty cheese and a toasty sesame seed bun.
- Birdie Wings - Keep your eye to the sky or you might miss the early bird soaring high above the clouds with a rare pair of elytra wings.
- Fry Helmet - Forged from the iconic French Fry box, this enchanted helmet is rumored to protect you from friends stealing your last Fry.
- Grimace Egg - Emerging from the depths of a purple shake, this magical Grimace mob gets its shape from the most coveted egg of them all.
- Soda Potion - The electrifying effect of this potion is as mysterious as its recipe: an accidental combo of fantastic fizzy flavors.
- Zombie Hamburglar - Little is known about this hungry mob who spawns late at night and wanders all biomes in search of hamburgers.
Every A Minecraft Movie Meal purchased through the McDonald's App also gives fans an in-game bonus at no cost. Fans will receive a one-time redeemable code to unlock the McDonald's Add-On pack in Minecraft, which includes additional components to your gameplay such as McDonaldland characters, builds and tools.
"When approaching any partnership, we look for the authentic role our brand can play in it. McDonald's fans had already created a presence in the Minecraft game long before the opportunity to partner with the new film," said Jennifer "JJ" Healan, McDonald's VP,
So, join us on a legendary adventure and head to your local McDonald's for A Minecraft Movie Meal or Happy Meal starting April 1, while supplies last.
About McDonald's
McDonald's is the world's leading global foodservice retailer with over 40,000 locations in over 100 countries. Approximately
About A Minecraft Movie
Warner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/Mojäng Studios Production, A Jared Hess Film, A Minecraft Movie. The film will be distributed by Warner Bros. Pictures worldwide and by Legendary East in
[1] At participating McDonald's for a limited time. While supplies last. Must opt in to email and Rewards before purchase. ©2025 McDonald's ©2025 WBEI and Legendary. © Mojang AB. Terms apply. See minecraft.net/mcdonalds. Minecraft (purchased separately) with Minecraft Marketplace required. Internet access and Microsoft account required.
Media contact:
McDonald's
press@us.mcd.com
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