Apteco & Syniverse Collaborate to Offer WhatsApp as a Channel for Marketing Automation
Apteco partners with Syniverse to integrate the WhatsApp Business API for enterprises in Europe, enhancing customer engagement. This collaboration allows businesses to manage personalized messaging at scale, leveraging WhatsApp's vast user base of over 2 billion. The integration with Apteco's PeopleStage campaign software enables seamless orchestration across multiple channels, including SMS and Mobile Wallet. Syniverse is set to go public via a merger with MBAC, with a shareholder meeting scheduled for February 9, 2022.
- Partnership enhances customer engagement through WhatsApp for over 2 billion users.
- Integration with Apteco's PeopleStage streamlines personalized messaging.
- WhatsApp Business API provides an omnichannel solution increasing engagement rates.
- Pending merger with MBAC introduces uncertainty regarding execution and future performance.
- Potential risks include legal proceedings affecting merger approval.
WhatsApp Business platform has allowed companies to communicate with customers via
Through the new integration with Apteco's PeopleStage campaign software, Apteco clients can orchestrate, personalize, and broadcast
In
CLICK TO TWEET: .@Syniverse, the world’s most #connected company, & @Apteco to offer enterprises @WhatsApp Business on #syniverse #CPaaS Concierge & help enterprises enhance their #customerservice & #brand awareness. https://bit.ly/2WzS6SZ
Supporting Quotes
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Chris Rivera , President, Enterprise, Syniverse
“WhatsApp Business platform is changing the way enterprises deliver products and services to their customers. Enterprises are looking for a proper omnichannel solution that can scale, offer first-class support, and have a global reach. Our Syniverse CPaaS Concierge is all that, and with the addition of WhatsApp Business addresses the most complex workflows and presents bespoke customer engagement solutions. The new collaboration between Syniverse, Apteco, andWhatsApp will make it much easier for enterprises to benefit from this.”
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Martin Clark , Managing Director,Apteco GmbH
“What is particularly exciting is the interplay between the different channels and the new possibilities that arise from this. It is becoming increasingly important for companies to get in touch with their customers exactly where they are. The integration of channels such as SMS, Mobile Wallet and WhatsApp makes this possible and takes mobile marketing to the next level. Emails will continue to be an important element in the channel mix, but depending on the affinity of the target group, mobile is often the more suitable medium, and with the help of chatbots or live chat, conversational marketing is becoming a reality."
Digital Assets
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Chris Rivera - [Image] Syniverse logo
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Martin Clark - [Image] Apteco logo
Supporting Resources
- Read about Apteco.
- Read about Syniverse.
- Read Syniverse Blog post, “Creating Harmony in Communications through Orchestration.”
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Read about
Chris Rivera . - Read and subscribe to the Syniverse Blog.
- Read and subscribe to Syniverse news releases.
- For more information about Syniverse’s news and activities, follow the company on Twitter, LinkedIn and Facebook.
About Syniverse
Syniverse is a leading global provider of unified, mission-critical platforms enabling seamless interoperability across the mobile ecosystem. Syniverse makes global mobility work by enabling consumers and enterprises to connect, engage, and transact seamlessly and securely. Syniverse offers a premier communications platform that serves both enterprises and carriers globally and at scale. Syniverse’s proprietary software, protocols, orchestration capabilities and network assets have allowed Syniverse to address the changing needs of the mobile ecosystem for more than 30 years. Syniverse continues to innovate by harnessing the potential of emerging technologies such as 5G, IoT, RCS and CPaaS for its customers.
About Apteco
In the past 30 years, Apteco has established itself as a constant for marketing software in the marketing industry. Apteco’s portfolio includes solutions for customer segmentation, personalization, predictive analytics, omnichannel campaign management and automation, reporting and dashboarding. The company, which originates from
Forward-Looking Statements
This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. The expectations, estimates and projections of the businesses of MBAC or Syniverse may differ from their actual results and consequently you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “would,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, expectations with respect to future performance of MBAC and Syniverse and anticipated financial impacts of the proposed transaction, the satisfaction of the closing conditions to the proposed transaction and the timing of the completion of the proposed transaction.
These forward-looking statements are not guarantees of future performance, conditions, or results, and involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside of the control of MBAC and Syniverse and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the inability to complete the transactions contemplated by the agreement and plan of merger with respect to the proposed transaction (the “Merger Agreement”), including due to failure to obtain approval of the stockholders of MBAC or other conditions to closing in the Merger Agreement; (2) the outcome of any legal proceedings that may be instituted against the parties following announcement of the Merger Agreement and the proposed transactions contemplated thereby; (3) the ability to recognize the anticipated benefits of the proposed business combination, which may be affected by, among other things, competition, the ability of the post-combination company to grow and manage growth profitably, maintain relationships with customers and suppliers and retain its management and key employees; (4) the occurrence of any event, change or other circumstances that could give rise to the termination of the Merger Agreement and the proposed transactions contemplated thereby; (5) risks related to the uncertainty of the projected financial information with respect to Syniverse; (6) the inability to obtain or maintain the listing of the post-acquisition company’s Class A Stock and public warrants on the NYSE following the proposed business combination; (7) risks related to the post-combination company’s ability to raise financing in the future; (8) the post-combination company’s success in retaining or recruiting, or changes required in, our officers, key employees or directors following the proposed business combination; (9) our directors and officers potentially having conflicts of interest with our business or in approving the proposed business combination; (10) intense competition and competitive pressures from other companies in the industry in which the post-combination company will operate; (11) the business, operations and financial performance of Syniverse, including market conditions and global and economic factors beyond Syniverse’s control; (12) the effect of legal, tax and regulatory changes; (13) the receipt by MBAC or Syniverse of an unsolicited offer from another party for an alternative business transaction that could interfere with the proposed business combination; (14) the risk that the proposed business combination disrupts current plans and operations of MBAC or Syniverse as a result of the announcement and consummation of the transactions described herein; (15) costs related to the proposed business combination; (16) changes in applicable laws or regulations; (17) the possibility that MBAC or Syniverse may be adversely affected by other economic, business, and/or competitive factors; (18) the amount of redemption requests made by MBAC’s public stockholders; (19) the impact of the continuing COVID-19 pandemic on MBAC, Syniverse and Syniverse’s projected results of operations, financial performance or other financial metrics or on any of the foregoing risks; and (20) other risks and uncertainties disclosed in MBAC’s Quarterly Reports on Form 10-Q and the proxy statement, discussed above, including those under “Risk Factors,” and other documents filed or to be filed with the
MBAC and Syniverse caution that the foregoing list of factors is not exclusive. You should not place undue reliance upon any forward-looking statements, which speak only as of the date made. Syniverse and MBAC do not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in their expectations or any change in events, conditions, or circumstances on which any such statement is based.
Information About the Proposed Transaction and Where to Find It
In connection with the proposed transaction, MBAC has filed a definitive proxy statement with the
Participants in the Solicitation
MBAC and its directors and executive officers may be deemed participants in the solicitation of proxies of MBAC’s stockholders with respect to the proposed transaction. A list of those directors and executive officers and a description of their interests in MBAC have been filed in the proxy statement for the proposed transaction and are available at https://www.sec.gov/. Additional information regarding the interests of such participants are contained in the proxy statement.
Syniverse and its directors and executive officers may also be deemed to be participants in the solicitation of proxies from the stockholders of MBAC in connection with the proposed transaction. A list of the names of such directors and executive officers and information regarding their interests in the proposed transaction have been included in the proxy statement for the proposed business combination.
No Offer or Solicitation
This press release shall not constitute a solicitation of a proxy, consent, or authorization with respect to any securities or in respect of the proposed transaction. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any states or jurisdictions in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.
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Journalists, bloggers & research analysts
Syniverse
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Institutional investors
Syniverse
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Apteco
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FAQ
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