Mattel Television Studios Announces New Animated Series, Barbie Mysteries: The Great Horse Chase to Debut on Netflix This Fall
Mattel Television Studios announced a new animated series, Barbie Mysteries: The Great Horse Chase, set to debut globally on Netflix this fall. The series will feature eight 25-minute episodes and follow Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts on an adventure to the English countryside. Their trip turns into a mystery when prized jumping horses and a diamond-encrusted saddle are stolen. The series promises mystery and intrigue as Barbie and Barbie chase clues across Europe. To complement the series, Mattel will release new toys this summer, including the Dance & Show Horse and the Barbie “Malibu” and “Brooklyn” Riding Dolls.
- New animated series release can boost Mattel's brand presence and sales.
- Partnership with Netflix offers global visibility and potential new audience.
- New toy line tied to the series can drive toy sales during the summer.
- Series features a fresh animation style and storyline, likely attracting both new and existing fans.
- High production costs for the series and toy line could impact short-term profitability.
- Dependency on Netflix's platform may limit control over distribution and audience engagement.
- Potential risk if the series does not resonate with the target audience, impacting toy sales.
Toys inspired by Barbie and Barbie's latest adventure available this summer
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Barbie Mysteries: The Great Horse Chase (Photo: Business Wire)
Barbie Mysteries: The Great Horse Chase follows Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts as they embark on a new adventure vacation of a lifetime: a trip to the English countryside to visit Lady Carson, Ken’s aunt and owner of cherished horses Tornado and Pepper. Before Barbie and Barbie can take in the sights, their plans are immediately derailed by the brazen theft of the prized jumping horses and a diamond-encrusted saddle worth millions of dollars. Suddenly, everyone is a suspect. To clear their names and rescue the beloved horses, Barbie and Barbie embark on a journey across
In anticipation of the animated series launch, Mattel will stir up some fun this summer with an offering of new toys inspired by the series. The line includes the Dance & Show Horse, the Barbie “Malibu” Riding Doll, and the Barbie “Brooklyn” Riding Doll. All items are sold separately.
"With an all-new story and mysterious adventures, Barbie Mysteries: The Great Horse Chase brings to life fun-filled adventures and the bond between
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240530460729/en/
Mattel
Niki Kazakos
Niki.Kazakos@Mattel.com
Casey McDonald
Casey.McDonald@Mattel.com
Source: Mattel, Inc.
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