Mattel’s UNO® Brand Scores a Touchdown with New Premium Collectible Deck - UNO Elite™ NFL
Mattel (NASDAQ: MAT) has announced the launch of UNO Elite™ NFL, an officially licensed premium collectible deck expanding UNO's offerings. This new version features licensed NFL players from all 32 teams and special edition UNO foil cards. The first wave includes six fan-favorite players from each team, covering various positions.
The game combines traditional UNO gameplay with NFL excitement, offering three different play modes and over 190 collectible player cards. The starter pack includes 112 regular UNO cards, 56 Player Cards, and four foil cards. Additional Draft packs are available for expanded play and collectability.
UNO Elite NFL features 192 player cards in its first release, with four levels of collectability and over 2,000 variations of player card actions. The game will be updated annually with new player cards and themes. The Starter Pack ($14.99) and Draft Packs ($4.99) are available for pre-order at Walmart from August 7, with in-store availability later this fall.
Mattel (NASDAQ: MAT) ha annunciato il lancio di UNO Elite™ NFL, un mazzo collezionabile premium ufficialmente autorizzato che amplia l'offerta di UNO. Questa nuova versione presenta giocatori NFL autorizzati da tutte e 32 le squadre e carte UNO speciali in foil. La prima ondata include sei giocatori preferiti dai fan di ciascuna squadra, coprendo varie posizioni.
Il gioco combina il tradizionale gameplay di UNO con l'emozione della NFL, offrendo tre modalità di gioco diverse e oltre 190 carte giocatore collezionabili. Il pacchetto starter include 112 carte UNO regolari, 56 Carte Giocatore e quattro carte in foil. Pacchetti Draft aggiuntivi sono disponibili per un'esperienza di gioco e collezionabilità ampliata.
UNO Elite NFL presenta 192 carte giocatore nel suo primo rilascio, con quattro livelli di collezionabilità e oltre 2.000 variazioni delle azioni delle carte giocatore. Il gioco sarà aggiornato annualmente con nuove carte giocatore e temi. Il Pacchetto Starter ($14.99) e i Draft Packs ($4.99) sono disponibili per il pre-ordine su Walmart dal 7 agosto, con disponibilità nei negozi più avanti quest'autunno.
Mattel (NASDAQ: MAT) ha anunciado el lanzamiento de UNO Elite™ NFL, un mazo coleccionable premium con licencia oficial que amplía la oferta de UNO. Esta nueva versión presenta jugadores de la NFL licenciados de los 32 equipos y cartas de UNO en edición especial de foil. La primera ola incluye seis jugadores favoritos de los fanáticos de cada equipo, cubriendo varias posiciones.
El juego combina la jugabilidad tradicional de UNO con la emoción de la NFL, ofreciendo tres modos de juego diferentes y más de 190 cartas de jugadores coleccionables. El paquete inicial incluye 112 cartas de UNO regulares, 56 Cartas de Jugador y cuatro cartas de foil. Los paquetes adicionales de Draft están disponibles para una mayor jugabilidad y coleccionabilidad.
UNO Elite NFL presenta 192 cartas de jugadores en su primer lanzamiento, con cuatro niveles de coleccionabilidad y más de 2,000 variaciones de acciones de cartas de jugadores. El juego se actualizará anualmente con nuevas cartas de jugadores y temas. El Paquete Inicial ($14.99) y los Paquetes de Draft ($4.99) están disponibles para preordenar en Walmart a partir del 7 de agosto, con disponibilidad en tienda más adelante este otoño.
Mattel(NASDAQ: MAT)는 UNO Elite™ NFL의 출시를 발표했습니다. 이는 UNO의 제품을 확장하는 공식 라이센스 프리미엄 수집 카드 덱입니다. 이 새로운 버전은 모든 32개 팀의 공식 NFL 선수들과 특별판 UNO 포일 카드를 포함하고 있습니다. 첫 번째 웨이브에는 각 팀에서 팬이 가장 좋아하는 6명의 선수가 포함되어 있으며, 다양한 포지션을 다루고 있습니다.
이 게임은 전통적인 UNO 게임 플레이와 NFL의 흥미를 결합하여 3가지 다양한 게임 모드와 190개 이상의 수집 가능한 선수 카드를 제공합니다. 스타터 팩에는 112장의 일반 UNO 카드, 56장의 선수 카드, 4장의 포일 카드가 포함되어 있습니다. 추가 드래프트 팩은 확장된 게임 플레이와 수집 가능성을 위해 제공됩니다.
UNO Elite NFL은 첫 출시에서 192장의 선수 카드를 특징으로 하며, 4가지 수집 가능성 레벨과 2,000개 이상의 선수 카드 액션 변형이 있습니다. 이 게임은 매년 새로운 선수 카드와 주제로 업데이트될 것입니다. 스타터 팩($14.99)과 드래프트 팩($4.99)은 8월 7일부터 Walmart에서 사전 주문 가능하며, 이번 가을에 매장에서 구입할 수 있습니다.
Mattel (NASDAQ: MAT) a annoncé le lancement de UNO Elite™ NFL, un jeu de cartes de collection premium sous licence officielle qui étend l'offre de UNO. Cette nouvelle version présente des joueurs NFL licenciés de toutes les 32 équipes ainsi que des cartes en foil spéciales pour UNO. La première vague comprend six joueurs préférés des fans de chaque équipe, couvrant diverses positions.
Le jeu combine le gameplay traditionnel de UNO avec l'excitation de la NFL, offrant trois modes de jeu différents et plus de 190 cartes joueurs à collectionner. Le pack de démarrage comprend 112 cartes UNO régulières, 56 cartes Joueurs et quatre cartes en foil. Des paquets Draft supplémentaires sont disponibles pour étoffer le jeu et sa collection.
UNO Elite NFL propose 192 cartes joueurs lors de son premier lancement, avec quatre niveaux de collection et plus de 2 000 variations d'actions de cartes joueurs. Le jeu sera mis à jour chaque année avec de nouvelles cartes joueurs et thèmes. Le pack de démarrage (14,99 $) et les paquets Draft (4,99 $) sont disponibles en précommande chez Walmart à partir du 7 août, avec disponibilité en magasin plus tard cet automne.
Mattel (NASDAQ: MAT) hat die Einführung von UNO Elite™ NFL angekündigt, einem offiziell lizenzierten Premium-Sammelkartenspiel, das das Angebot von UNO erweitert. Diese neue Version enthält lizenzierte NFL-Spieler aus allen 32 Teams sowie spezielle UNO-Folienkarten. Die erste Welle umfasst sechs beliebte Spieler aus jedem Team, die verschiedene Positionen abdecken.
Das Spiel kombiniert das traditionelle UNO-Spielprinzip mit der Aufregung der NFL und bietet drei verschiedene Spielmodi sowie über 190 sammelbare Spieler-Karten. Das Starter-Set enthält 112 reguläre UNO-Karten, 56 Spieler-Karten und vier Folienkarten. Zusätzliche Draft-Packs sind erhältlich, um das Spiel und die Sammelmöglichkeiten zu erweitern.
UNO Elite NFL bietet in seiner ersten Veröffentlichung 192 Spieler-Karten, mit vier Sammlerstufen und über 2.000 Variationen von Spieler-Kartenaktionen. Das Spiel wird jährlich mit neuen Spieler-Karten und Themen aktualisiert. Das Starter-Set ($14.99) und die Draft-Packs ($4.99) sind ab dem 7. August zur Vorbestellung bei Walmart erhältlich, mit Verfügbarkeit im Geschäft später in diesem Herbst.
- Expansion into the NFL market, potentially attracting new customers and NFL fans
- Premium pricing strategy with starter packs at $14.99 and draft packs at $4.99
- Annual updates planned, creating potential for recurring revenue
- Exclusive distribution deal with Walmart, a major retailer
- None.
The Officially Licensed UNO Elite NFL elevates classic UNO gameplay with an action-packed way to play and collect your favorite NFL players
With the 2024 NFL season upon us, Mattel announced today that UNO® is expanding its collectible offerings with the officially licensed UNO Elite™ NFL, created through a licensing deal with the National Football League (NFL) and NFL Players Association (NFLPA). (Photo: Business Wire)
UNO Elite NFL takes everything fans love about the world’s #1 traditional game1 and combines it with the excitement of the NFL. This game provides a premium and innovative way to collect and play with your favorite NFL players, with three different modes of play and a wide array of collectible foil cards of over 190 different NFL players.
The UNO Elite NFL starter pack features three different types of cards, including 112 cards that play just like regular UNO, 56 Player Cards that feature NFL players with one or more actions to form the team roster, and four foil cards with premium treatments for fans to play and collect. While having the starter pack is all you need to kick off the competition, there are also officially licensed UNO Elite NFL Draft packs that include an assortment of 56 player cards and four foil cards, to give fans more variety in play and collectability.
“Our latest extension of UNO Elite, UNO Elite NFL, is a premium innovation for both fans of UNO and the NFL,” said Ray Adler, Vice President, Global Head of Games, Mattel. “UNO fans can now show off their favorite NFL player cards, get competitive with friends and continue to expand their collections with premium foil cards. And each year we’ll be bringing fans new NFL player cards and new themes to deliver fresh gameplay and more collectability.”
There are 192 player cards in the first release of the officially licensed UNO Elite NFL with four levels of collectability, to make more than 2,000 variations of player card actions. The players featured in the current UNO Elite NFL starter packs and draft packs represent the 2023 – 2024 team that they played for. Each year, UNO Elite NFL will bring new player UNO cards, and decks may be updated to reflect players who have since retired, rookies or MVPs, and new editions to deliver fresh gameplay and more collectability.
The UNO Elite™ NFL Starter Pack (
1 Source: Circana/Retail Tracking Service/G10/JAN-DEC 2022-2023/Games Excl Trade Card Game Subsegment/Projected USD
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
MAT-GAME
View source version on businesswire.com: https://www.businesswire.com/news/home/20240807647911/en/
Sarah Larkin
Sarah.larkin@mattel.com
Source: Mattel, Inc.
FAQ
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