Mattel Promotes Roberto Stanichi to Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets
Mattel, Inc. (NASDAQ: MAT) has promoted Roberto Stanichi to Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets. Stanichi, who reports to Lisa McKnight, Executive Vice President and Chief Brand Officer, has been instrumental in growing Mattel's Vehicles category and Hot Wheels, the #1 selling toy globally. Under his leadership, Hot Wheels is on track for its seventh consecutive record year in 2024.
Stanichi's strategic approach has established Hot Wheels as an iconic automotive franchise for both kids and adults through product, content, digital gaming, and live experiences. He has led the Vehicles category to reach over $1.6B in gross billings for Mattel. In his expanded role, Stanichi will also oversee the Thomas and Friends franchise and the Building Sets category, led by MEGA.
Mattel, Inc. (NASDAQ: MAT) ha promosso Roberto Stanichi a Vicepresidente Esecutivo, Hot Wheels e Responsabile dei Veicoli e Set da Costruzione. Stanichi, che riporta a Lisa McKnight, Vicepresidente Esecutivo e Chief Brand Officer, è stato fondamentale per crescere la categoria Veicoli di Mattel e Hot Wheels, il giocattolo più venduto a livello globale. Sotto la sua guida, Hot Wheels è sulla buona strada per il suo settimo anno consecutivo di record nel 2024.
L'approccio strategico di Stanichi ha consolidato Hot Wheels come un iconico franchising automobilistico sia per bambini che per adulti attraverso prodotti, contenuti, giochi digitali ed esperienze dal vivo. Ha guidato la categoria Veicoli a raggiungere oltre 1,6 miliardi di dollari in fatturato lordo per Mattel. Nel suo ruolo ampliato, Stanichi supervisionerà anche il franchising Thomas e Friends e la categoria dei Set da Costruzione, guidata da MEGA.
Mattel, Inc. (NASDAQ: MAT) ha promovido a Roberto Stanichi como Vicepresidente Ejecutivo, Hot Wheels y Jefe de Vehículos y Sets de Construcción. Stanichi, quien reporta a Lisa McKnight, Vicepresidenta Ejecutiva y Director de Marca, ha sido fundamental en el crecimiento de la categoría de Vehículos de Mattel y Hot Wheels, el juguete más vendido a nivel mundial. Bajo su liderazgo, Hot Wheels se encamina a su séptimo año consecutivo de récord en 2024.
El enfoque estratégico de Stanichi ha establecido a Hot Wheels como una franquicia automotriz icónica tanto para niños como para adultos a través de productos, contenido, juegos digitales y experiencias en vivo. Ha llevado a la categoría de Vehículos a alcanzar más de $1.6 mil millones en ingresos brutos para Mattel. En su rol ampliado, Stanichi también supervisará la franquicia de Thomas y Friends y la categoría de Sets de Construcción, liderada por MEGA.
Mattel, Inc. (NASDAQ: MAT)는 로베르토 스타니치를 부사장으로 승진시키고 Hot Wheels 및 차량과 빌딩 세트 책임자로 임명했습니다. 스타니치는 리사 맥나이트 부사장에게 보고하며, 매텔의 차량 카테고리를 성장시키는 데 중요한 역할을 했으며, Hot Wheels는 전 세계에서 가장 많이 판매되는 장난감입니다. 그의 리더십 아래 Hot Wheels는 2024년에도 7년 연속 기록을 세울 것으로 보입니다.
스타니치의 전략적 접근 방식은 Hot Wheels를 어린이와 성인 모두를 위한 상징적인 자동차 프랜차이즈로 자리매김하게 했습니다. 제품, 콘텐츠, 디지털 게임 및 라이브 경험을 통해 이루어졌습니다. 그는 차량 카테고리를 이끌어 매텔의 총 매출이 16억 달러를 초과하도록 했습니다. 그의 역할이 확대됨에 따라 스타니치는 또한 토마스와 친구들 프랜차이즈와 MEGA가 이끄는 빌딩 세트 카테고리를 감독할 것입니다.
Mattel, Inc. (NASDAQ: MAT) a promu Roberto Stanichi au poste de Vice-Président Exécutif, Hot Wheels et Responsable des Véhicules et des Sets de Construction. Stanichi, qui rend compte à Lisa McKnight, Vice-Présidente Exécutive et Directrice de la Marque, a joué un rôle clé dans la croissance de la catégorie Véhicules de Mattel et Hot Wheels, le jouet le plus vendu dans le monde. Sous sa direction, Hot Wheels est en bonne voie pour réaliser sa septième année consécutive de record en 2024.
L'approche stratégique de Stanichi a établi Hot Wheels comme une franchise automobile emblématique pour les enfants et les adultes grâce à des produits, du contenu, des jeux numériques et des expériences en direct. Il a conduit la catégorie Véhicules à atteindre plus de 1,6 milliard de dollars de recettes brutes pour Mattel. Dans son rôle élargi, Stanichi supervisera également la franchise Thomas et ses amis et la catégorie des Sets de Construction, dirigée par MEGA.
Mattel, Inc. (NASDAQ: MAT) hat Roberto Stanichi zum Executive Vice President, Hot Wheels & Leiter der Fahrzeuge und Baukästen befördert. Stanichi, der an Lisa McKnight, Executive Vice President und Chief Brand Officer berichtet, war maßgeblich daran beteiligt, die Fahrzeugkategorie von Mattel zu vergrößern und Hot Wheels, das weltweit meistverkaufte Spielzeug, voranzutreiben. Unter seiner Führung wird Hot Wheels voraussichtlich im Jahr 2024 das siebte Jahr in Folge einen Rekord erzielen.
Stanichis strategischer Ansatz hat Hot Wheels als ikonische Automarkenfranchise für Kinder und Erwachsene etabliert, durch Produkte, Inhalte, digitale Spiele und Live-Erlebnisse. Er hat die Fahrzeugkategorie dazu gebracht, über 1,6 Milliarden Dollar an Bruttoeinnahmen für Mattel zu erzielen. In seiner erweiterten Rolle wird Stanichi auch das Franchise Thomas und seine Freunde sowie die Kategorie der Baukästen, die von MEGA geleitet wird, überwachen.
- Promotion of Roberto Stanichi to Executive VP, indicating strong internal leadership
- Hot Wheels on track for seventh consecutive record year in 2024
- Vehicles category reached over $1.6B in gross billings
- Hot Wheels Let's Race animated series reached Netflix's Top 10 TV series in 27 countries
- Expansion of Stanichi's role to oversee Thomas and Friends franchise and Building Sets category
- None.
Roberto Stanichi (Photo: Business Wire)
McKnight said: “Roberto has been a driving force behind the growth of Mattel’s Vehicles category and of course Hot Wheels, the #1 selling toy in the world, which is on track for its seventh consecutive record year in 2024. He has always embodied the ‘challenger spirit’ that defines the Hot Wheels brand purpose and leads with an enterprise mindset. We look forward to Roberto continuing to play an integral role in Mattel’s success as we execute our strategy to grow our IP-driven toy business and expand our entertainment offering.”
In his most recent position as Senior Vice President, Hot Wheels and Global Head of Vehicles, Stanichi has been instrumental in defining the strategic foundation that ignited the growth for the Hot Wheels franchise. His insights-driven audience approach has established the brand as an iconic automotive franchise for kid and adult fans alike through product, content, digital gaming, and live experiences. In addition to helping Hot Wheels achieve the title of #1 selling toy in the world,* Stanichi and team have also led the Vehicles category to reach over
Stanichi has also played a crucial part in igniting Matchbox’s sustainability efforts and cementing Disney Pixar Cars as an evergreen brand. In his expanded role he now oversees the Thomas and Friends franchise and the Building Sets category, led by MEGA.
Stanichi added: “Mattel’s brands are cherished around the world for the joy, excitement, and emotional connection they bring to kids and adults alike. It has been an incredible privilege to lead the team responsible for taking the Vehicles category and Hot Wheels to new heights and to now have the opportunity to contribute to the growth of more incredible brands in our portfolio.”
Having begun his Mattel career in 2004, Stanichi’s experience at the company has included marketing leadership positions in the Infant Toddler Preschool, Action Figures, Building Sets and Games categories, in addition to Vehicles. Beyond Mattel, Stanichi served in leadership capacities at Spin Master and PepsiCo.
Born and raised in
*Source: Circana/Retail Tracking Service/G10 (
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241003560430/en/
Press Contacts:
Niki Kazakos
Niki.Kazakos@Mattel.com
Casey McDonald
Casey.McDonald@Mattel.com
Source: Mattel, Inc.
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