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Mattel Announces Multi-Year Agreement with SpaceX to Produce Toys and Collectibles
Rhea-AI Impact
(Moderate)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
Mattel (NASDAQ: MAT) has announced a multi-year partnership with SpaceX to create and market space-themed toys and collectibles. Beginning in 2023, the collaboration will introduce SpaceX-inspired products under the Matchbox brand and on Mattel Creations, the company's direct-to-consumer platform. This initiative aims to inspire children and collectors, fostering an interest in space exploration.
Mattel's SVP of Entertainment Partnerships, Nick Karamanos, expressed enthusiasm for creating engaging products that celebrate cultural moments, while SpaceX's VP, Brian Bjelde, highlighted the project's potential to motivate future space explorers.
Positive
Partnership with SpaceX may enhance brand visibility and appeal to both children and collectors.
Launch of SpaceX-inspired toys under the iconic Matchbox brand could attract a new customer base.
Initiative aligns with current trends in space exploration, potentially leading to increased sales.
Negative
None.
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year agreement with SpaceX to create and market products that inspire children and collectors alike to tap into their inner space explorer.
In 2023, Mattel will begin releasing SpaceX-inspired toys under its iconic Matchbox brand. Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform.
“We take pride in our ability to create products and experiences that honor cultural moments and inspire humankind,” said Nick Karamanos, SVP Entertainment Partnerships at Mattel. “As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in every kid.”
“At SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not,” said Brian Bjelde, Vice President at SpaceX. “We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts."
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
What is the significance of Mattel's partnership with SpaceX?
Mattel's partnership with SpaceX aims to create innovative toys and collectibles that inspire interest in space exploration among children and collectors.
When will the SpaceX-inspired toys be released by Mattel?
The SpaceX-inspired toys are set to debut in 2023 under the Matchbox brand.
How might the partnership with SpaceX affect Mattel's brand?
The partnership with SpaceX is expected to enhance Mattel's brand visibility and appeal, attracting new customers interested in space-themed products.
