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Tripadvisor Launches All-New Trendcast Report on the Future of Travel

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Tripadvisor (TRIP) has launched its first-ever Trendcast report, analyzing future travel trends based on data from over one billion reviews and user contributions. The report, sponsored by Travel Guard, identifies six major trends reshaping the travel industry:

1. Beauty Voyagers: Beauty treatment bookings up 400%, with travelers seeking unique treatments globally
2. Time Tripping: Work-vacation blend with 110% increase in 'open late' searches
3. Written in the Stars: 500% surge in mystical experience bookings
4. Investigative Eating: 65% increase in food sustainability discussions
5. Nano Neighborhoods: 134% faster growth in neighborhood attraction pages
6. Solo Social: 36% of solo travelers prioritize meeting new people

Tripadvisor (TRIP) ha lanciato il suo primo report Trendcast, analizzando le future tendenze di viaggio basate su dati provenienti da oltre un miliardo di recensioni e contributi degli utenti. Il rapporto, sponsorizzato da Travel Guard, individua sei principali tendenze che stanno plasmando l'industria dei viaggi:

1. Beauty Voyagers: prenotazioni di trattamenti di bellezza aumentate del 400%, con viaggiatori in cerca di trattamenti unici a livello globale
2. Time Tripping: fusione tra lavoro e vacanza con un incremento del 110% nelle ricerche di 'aperto fino a tardi'
3. Written in the Stars: aumento del 500% nelle prenotazioni di esperienze mistiche
4. Investigative Eating: aumento del 65% delle discussioni sulla sostenibilità alimentare
5. Nano Neighborhoods: crescita del 134% più veloce delle pagine di attrazione dei quartieri
6. Solo Social: il 36% dei viaggiatori solitari dà priorità all'incontro di nuove persone

Tripadvisor (TRIP) ha lanzado su primer informe Trendcast, analizando las futuras tendencias de viaje basadas en datos de más de mil millones de reseñas y contribuciones de usuarios. El informe, patrocinado por Travel Guard, identifica seis tendencias principales que están remodelando la industria de los viajes:

1. Beauty Voyagers: reservas de tratamientos de belleza aumentadas en un 400%, con viajeros buscando tratamientos únicos a nivel global
2. Time Tripping: fusión de trabajo y vacaciones con un aumento del 110% en las búsquedas de 'abierto hasta tarde'
3. Written in the Stars: aumento del 500% en las reservas de experiencias místicas
4. Investigative Eating: aumento del 65% en las discusiones sobre sostenibilidad alimentaria
5. Nano Neighborhoods: crecimiento un 134% más rápido de las páginas de atracción vecinales
6. Solo Social: el 36% de los viajeros solitarios prioriza conocer nuevas personas

Tripadvisor (TRIP)는 10억 개 이상의 리뷰와 사용자 기여 데이터에 기반하여 미래 여행 트렌드를 분석한 첫 번째 Trendcast 보고서를 발표했습니다. 이 보고서는 Travel Guard의 후원을 받았으며, 여행 산업을 재편하는 6가지 주요 트렌드를 식별합니다:

1. Beauty Voyagers: 전 세계에서 독특한 치료를 찾는 여행자들로 인해 미용 치료 예약이 400% 증가했습니다.
2. Time Tripping: '늦게 열고' 검색이 110% 증가하며 일과 휴가의 혼합이 증가했습니다.
3. Written in the Stars: 미 mystical 경험 예약이 500% 급증했습니다.
4. Investigative Eating: 식품 지속 가능성에 대한 논의가 65% 증가했습니다.
5. Nano Neighborhoods: 지역 명소 페이지의 성장 속도가 134% 빨라졌습니다.
6. Solo Social: 혼자 여행하는 사람들의 36%는 새로운 사람과의 만남을 우선시합니다.

Tripadvisor (TRIP) a lancé son tout premier rapport Trendcast, analysant les futures tendances de voyage en fonction des données provenant de plus d'un milliard d'avis et de contributions d'utilisateurs. Le rapport, sponsorisé par Travel Guard, identifie six grandes tendances qui transforment l'industrie du voyage :

1. Beauty Voyagers: réservations de soins de beauté en hausse de 400 %, les voyageurs recherchant des traitements uniques à l'échelle mondiale
2. Time Tripping: mélange de travail et de vacances avec une augmentation de 110 % des recherches 'ouvert tard'
3. Written in the Stars: augmentation de 500 % des réservations d'expériences mystiques
4. Investigative Eating: augmentation de 65 % des discussions sur la durabilité alimentaire
5. Nano Neighborhoods: croissance de 134 % plus rapide des pages d'attraction de quartier
6. Solo Social: 36 % des voyageurs en solo privilégient la rencontre de nouvelles personnes

Tripadvisor (TRIP) hat seinen ersten Trendcast-Bericht veröffentlicht, der zukünftige Reisetrends auf der Grundlage von Daten aus über einer Milliarde Bewertungen und Benutzerbeiträgen analysiert. Der Bericht, der von Travel Guard gesponsert wird, identifiziert sechs Haupttrends, die die Reiseindustrie neu gestalten:

1. Beauty Voyagers: Buchungen für Schönheitsbehandlungen um 400 % gestiegen, da Reisende weltweit nach einzigartigen Behandlungen suchen
2. Time Tripping: Mischung aus Arbeit und Urlaub mit einem Anstieg von 110 % bei den Suchen nach 'länger geöffnet'
3. Written in the Stars: 500 % Zunahme bei Buchungen mystischer Erlebnisse
4. Investigative Eating: 65 % Zunahme der Diskussionen über Lebensmittelsicherheit und Nachhaltigkeit
5. Nano Neighborhoods: 134 % schnellere Wachstumsrate der Attraktionsseiten für Nachbarschaften
6. Solo Social: 36 % der Alleinreisenden legen Wert darauf, neue Menschen kennenzulernen

Positive
  • 400% increase in beauty-related bookings
  • 110% growth in 'open late' and '24-hours' searches
  • 500% surge in mystical experience bookings over two years
  • 134% faster growth in neighborhood attraction pages
  • 65% increase in food sustainability discussions
Negative
  • None.

Trend Predictions Unveiled: From Beauty Voyagers to Nano Neighborhoods

NEEDHAM, Mass., Jan. 27, 2025 /PRNewswire/ -- Tripadvisor®, the world's largest travel platform, today announced the launch of its first ever Trendcast report, exploring the trends reshaping travel and predictions for the years ahead.

Informed by Tripadvisor's global insights, the Trendcast is based on search, booking and behavioral data, along with user generated content from the platform's more than one billion reviews and contributions. The inaugural edition is sponsored by leading travel insurance provider Travel Guard, and provides unique forecasting opportunities for the travel industry.

From 'Beauty Voyagers' scouring the globe for unique treatments, to those exploring 'Nano Neighborhoods' one block at a time, these trends map out the destinations, experiences, and motivations that are redefining the art of travel.

Hilary Fischer-Groban, Head of Research & Insights, Tripadvisor, said: "The Tripadvisor Trendcast isn't your typical yearly trends report - it's a glimpse into the future of travel and the consumer behaviors that we believe will shape our industry in the years ahead. Exploring first-hand insights from millions of travelers across the globe has revealed interesting trends and massive cultural swings shaping travel.

"Diving into the emerging trends and cultural shifts through our first-party data, the Tripadvisor Trendcast serves as a roadmap for travelers and industry leaders alike, inspiring the journeys of tomorrow."

These trends look at the holistic experience of travel - from what's motivating us, to how we're exploring and who's coming with. Check out the top trends and where to experience them:

The Trend: Beauty Voyagers
Enter the next evolution of self-care as beauty minded travelers are making trips out of far-off treatments you can't get elsewhere—from local rituals to cutting-edge new technologies. Mentions of skincare treatments are up 87% in Tripadvisor forums and beauty bookings are up 400%.

Where: Ayurvedic retreat in Sri Lanka to South Korean spas where snail mucin is as common as sunscreen.

The Trend: Time Tripping
What: Remote and hybrid work has redefined travel. With "work-cations" becoming mainstream, travelers are looking to maximize experiences outside the 9-to-5. Think early morning tours of iconic landmarks like the Vatican, or experiencing a city like Kyoto after hours on a late night bike tour. Tripadvisor searches for 'open late' and '24-hours' have more than doubled (110%) over the last year.

Where: The Nautilus Maldives has thrown out the clock entirely—no schedules, no closing times - from a 2 a.m. deep-tissue massage to dining at their 24-hour restaurant.

The Trend: Written in the Stars
With the rise of trends like 'WitchTok' and interest in the mystical and cosmic realms reaching the mainstream, spiritual experiences are in demand - and people are willing to travel for them. Tripadvisor searches for bookings containing words like 'astrology,' 'tarot' and 'full moon' have shot up over 500% in the last two years.

Where: The Standard in London has rolled out monthly zodiac retreats, matching travelers with experiences tailored to their star sign, while Costa Navarino's Mandarin Oriental now has crystal healing readings on the spa menu.

The Trend: Investigative Eating
Conversations around food sustainability are up 65% across reviews and forums as people seek out ethically sourced dining options on their travels. Attractions like farms and farmers markets are growing 1,400% faster than the broader food and drink experience category, as travelers take more interest in where their food comes from and how it's made.

Where: From "steak-cations" at destination restaurants like Don Julio in Argentina to farm-stay visits for seasonal events like maple syrup tapping in Vermont, travelers want to get closer to the process.

The Trend: Nano Neighborhoods
Travelers are growing tired of the tourist trail and trying to cram multiple destinations into one trip. Instead they're taking their time to immerse themselves in specific neighborhoods, one street at a time, with neighborhood attraction pages on Tripadvisor growing 134% faster than the average for attractions.

Where: Sevilla's Centro Histórico saw traffic grow by 97% year-on-year (+1,145% faster than the average attraction on Tripadvisor). Chicago's Wrigleyville saw a 72% year-on-year increase (824% faster than average). 

The Trend: Solo Social
Solo travel isn't just circumstantial anymore—it's aspirational—but it doesn't mean exploring alone. Turning independent adventures into shared experiences, over one third (36%) of solo travelers said 'meeting new people' was a primary motivation for their trips and are 60% more likely to mention 'making friends' in their reviews. The industry is catching up with the needs of solo travelers, with solo cabins on cruise liners to solo-friendly menus at hot new restaurants.

Where: Try this award winning small group tour of London's historical pubs or make new friends in far flung places like Iceland's on this full-day tour of the south coast.

To explore the full report and learn more about the trends visit: www.trendcast.tripadvisor.com 

Methodology
The Tripadvisor Trendcast is rooted in data from Tripadvisor's global user base of the millions of travelers who use the site. This study looked at searches, reviews, clicks, page views, bookings and conversations happening in Tripadvisor forums over the last two years to track shifts and trends.

About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, January 2025
** Source: Tripadvisor internal log files

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/tripadvisor-launches-all-new-trendcast-report-on-the-future-of-travel-302359963.html

SOURCE Tripadvisor

FAQ

What are the 6 major travel trends identified in Tripadvisor's (TRIP) 2025 Trendcast report?

The six major trends are: Beauty Voyagers (beauty tourism), Time Tripping (flexible work-vacation blend), Written in the Stars (mystical experiences), Investigative Eating (food sustainability), Nano Neighborhoods (focused local exploration), and Solo Social (community-focused solo travel).

How much has beauty tourism booking increased on Tripadvisor (TRIP) according to the 2025 Trendcast?

According to the Trendcast report, beauty-related bookings on Tripadvisor have increased by 400%, with mentions of skincare treatments up 87% in forums.

What is the growth rate of neighborhood attraction pages on Tripadvisor (TRIP) in 2025?

Neighborhood attraction pages on Tripadvisor are growing 134% faster than the average for attractions, reflecting the 'Nano Neighborhoods' trend.

What percentage of solo travelers on Tripadvisor (TRIP) prioritize meeting new people?

According to the 2025 Trendcast report, 36% of solo travelers stated that 'meeting new people' was a primary motivation for their trips.

How much has interest in mystical experiences increased on Tripadvisor (TRIP)?

Searches for bookings containing terms like 'astrology,' 'tarot' and 'full moon' have increased by over 500% in the last two years.

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