Mattel and Outright Games Launch Multi-Year Partnership to Create Series of Games for Console and PC
Mattel (NASDAQ: MAT) has announced a multi-year strategic partnership with Outright Games, a leading publisher of family-friendly interactive entertainment. This collaboration will see the release of three new games for console and PC by the end of the year: Matchbox™ Driving Adventures, Monster High™: Skulltimate Secrets™, and Barbie Project Friendship™. Mattel aims to deepen its engagement in the digital games sector, leveraging its iconic brands to create compelling experiences. In 2023, Mattel Digital Games reached 48 million monthly active players, driven by successes such as Barbie DreamHouse™ Tycoon and Hot Wheels Unleashed™ 2: Turbocharged. This partnership is part of Mattel's strategy to expand its digital footprint and engage fans of all ages.
- Mattel announced a multi-year partnership with Outright Games, a renowned publisher of family-friendly games.
- Three new games will be released by the end of the year: Matchbox™ Driving Adventures, Monster High™: Skulltimate Secrets™, and Barbie Project Friendship™.
- In 2023, Mattel Digital Games achieved 48 million monthly active players.
- Previous successes include popular titles like Barbie DreamHouse™ Tycoon and Hot Wheels Unleashed™ 2: Turbocharged.
- The partnership aligns with Mattel's strategy to leverage its iconic brands in the digital gaming sector.
- No specific release dates for the new games have been announced, which may create uncertainty.
- Dependence on the success of upcoming games for continued growth in the digital gaming sector.
- Potential high costs associated with developing and marketing new games.
Insights
Mattel's partnership with Outright Games is a strategic move to deepen its engagement in the digital gaming sector. This collaboration is particularly important considering the growth potential of digital gaming, an industry expected to reach
For retail investors, this partnership highlights Mattel's proactive approach in diversifying its revenue streams. The shift from traditional toys to digital gaming not only broadens their product portfolio but also reduces dependency on physical toy sales, which can be seasonally driven and more susceptible to economic fluctuations. However, while the gaming industry is lucrative, it is also highly competitive with industry giants like EA and Activision Blizzard. It will be important for Mattel to ensure high-quality and engaging content to succeed.
From a market perspective, this partnership is likely to positively impact Mattel's stock in both the short and long term as it opens new revenue avenues and strengthens brand loyalty. However, investors should remain cautious of the execution risks inherent in game development and the competitive landscape.
From a financial standpoint, Mattel's entry into the digital gaming market through its partnership with Outright Games is strategically sound. Digital games offer higher margins compared to physical toys and the shift could substantially improve Mattel’s profitability over time. If successful, this move could provide a significant boost to their top-line revenue. Investors should be particularly attentive to the releasing titles like Barbie Project Friendship™ and Matchbox™ Driving Adventures, which are well-recognized brands and have the potential for high sales volume.
Moreover, the multi-year nature of this partnership suggests a sustained revenue stream rather than a one-time boost. It's also worth noting the potential for
However, it's important to consider the investment required in game development and marketing, which could be substantial. The ROI (Return on Investment) will largely depend on the reception of these games in the market. While the initial reception seems promising, actual financial results will offer a clearer picture.
With forthcoming Outright Games titles all based on Mattel’s popular brands, Mattel is accelerating its expansion into console games
Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market. (Graphic: Business Wire)
Mattel’s partnership with Outright Games underscores its strategy to deepen engagement in the digital games sector, leveraging iconic brands to create compelling experiences for a global market. In 2023, Mattel Digital Games achieved a significant milestone, reaching 48 million monthly active players, driven by successes such as Barbie DreamHouse™ Tycoon and Hot Wheels Unleashed™ 2: Turbocharged. As Mattel nears its 80th anniversary, the company is poised to expand its digital footprint by introducing more games across more platforms, resonating with fans of all ages.
"Mattel is moving full steam ahead in its commitment to delivering fun, innovative digital gaming experiences that will broaden the universe of its many beloved franchises for fans worldwide,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “A critical component of this strategy is choosing the right partners, which is why we’re very pleased to announce this multiyear partnership with Outright Games.”
“At Outright Games, we pride ourselves in expanding the worlds of iconic IPs into cherished video games - working with Mattel offers a fantastic opportunity to merge our combined expertise to create engaging and accessible new video games with Mattel’s beloved global franchises,” added Stephanie Malham, Managing Director at Outright Games. “We are so excited to see this relationship evolve as we move forward to bring Barbie, Monster High and Matchbox fans of all ages a fresh and exciting way to enjoy these beloved franchises.”
Outright Games is renowned for producing high-quality games that can be enjoyed by the whole family, making it the perfect developer to bring Mattel's beloved franchises to life on gaming consoles. These games are designed to deliver a wide range of experiences, from high-speed competitive driving adventures from Matchbox™ to stories that emphasize teamwork and foster friendship from Barbie™ and Monster High™. Further details for each game, including release dates and features, will be announced in the coming months.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Outright Games
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licences globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy.
For more information please visit: www.outrightgames.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20240522461763/en/
Media Contact:
Mattel
Casey McDonald
Casey.McDonald@Mattel.com
Outright Games
Swipe Right
outright@swiperight.gg
Source: Mattel, Inc.
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