Mattel, AirConsole, and BMW Group Announce World Premiere of UNO Car Party! for In-Car Gaming
Mattel, AirConsole, and BMW Group have announced the world premiere of UNO Car Party! for in-car gaming. This innovative adaptation of the classic card game will be revealed at gamescom 2024 in Cologne, Germany. Starting August 21st, the game will roll out to over 500,000 BMW and MINI vehicles through AirConsole's platform.
The game allows up to four players to enjoy UNO while stationary in their vehicles, using personal devices as controllers. This collaboration aims to enhance the digital experience for BMW customers, transforming in-car gaming into a new social experience. UNO Car Party! will be available in vehicles with BMW / MINI Operating System 9 and BMW Operating System 8.5, combined with specific connectivity packages.
Mattel, AirConsole e BMW Group hanno annunciato la prima mondiale di UNO Car Party! per il gaming in auto. Questa innovativa adattamento del classico gioco di carte sarà svelato a gamescom 2024 a Colonia, in Germania. A partire dal 21 agosto, il gioco sarà disponibile per oltre 500.000 veicoli BMW e MINI attraverso la piattaforma di AirConsole.
Il gioco consente fino a quattro giocatori di divertirsi con UNO mentre sono fermi nei loro veicoli, utilizzando i propri dispositivi personali come controller. Questa collaborazione mira a migliorare l'esperienza digitale per i clienti BMW, trasformando il gaming in auto in una nuova esperienza sociale. UNO Car Party! sarà disponibile nei veicoli con BMW / MINI Operating System 9 e BMW Operating System 8.5, combinato con specifici pacchetti di connettività.
Mattel, AirConsole y BMW Group han anunciado el estreno mundial de UNO Car Party! para el juego en vehículos. Esta adaptación innovadora del clásico juego de cartas se revelará en gamescom 2024 en Colonia, Alemania. A partir del 21 de agosto, el juego se lanzará en más de 500.000 vehículos BMW y MINI a través de la plataforma de AirConsole.
El juego permite que hasta cuatro jugadores disfruten de UNO mientras están estacionados en sus vehículos, utilizando dispositivos personales como controladores. Esta colaboración tiene como objetivo mejorar la experiencia digital para los clientes de BMW, transformando el juego en el automóvil en una nueva experiencia social. ¡UNO Car Party! estará disponible en vehículos con BMW / MINI Operating System 9 y BMW Operating System 8.5, combinado con paquetes de conectividad específicos.
매트엘, 에어콘솔, 그리고 BMW 그룹이 UNO 카 파티!의 세계 최초 공개를 발표했습니다. 이 혁신적인 카드 게임의 적응판은 독일 쾰른에서 열리는 게임스컴 2024에서 공개될 예정입니다. 8월 21일부터 이 게임은 에어콘솔 플랫폼을 통해 500,000대 이상의 BMW 및 MINI 차량으로 출시됩니다.
이 게임은 최대 네 명의 플레이어가 차량에서 정차 중일 때 UNO를 즐길 수 있게 해 주며, 개인 장치를 컨트롤러로 사용할 수 있습니다. 이 협업은 BMW 고객을 위한 디지털 경험을 향상시키고, 차량 내 게임을 새로운 사회적 경험으로 변화시키는 것을 목표로 하고 있습니다. UNO 카 파티!는 BMW / MINI 운영 체제 9와 BMW 운영 체제 8.5를 갖춘 차량에서 사용할 수 있으며, 특정 연결 패키지와 함께 제공됩니다.
Mattel, AirConsole et BMW Group ont annoncé la première mondiale de UNO Car Party! pour le jeu en voiture. Cette adaptation innovante du classique jeu de cartes sera présentée lors de gamescom 2024 à Cologne, en Allemagne. À partir du 21 août, le jeu sera déployé dans plus de 500 000 véhicules BMW et MINI via la plateforme AirConsole.
Le jeu permet à jusqu'à quatre joueurs de profiter de UNO tout en étant stationnés dans leurs véhicules, en utilisant des appareils personnels comme manettes. Cette collaboration vise à améliorer l'expérience numérique des clients BMW, transformant le jeu en voiture en une nouvelle expérience sociale. UNO Car Party! sera disponible dans les véhicules avec le BMW / MINI Operating System 9 et le BMW Operating System 8.5, associé à des forfaits de connectivité spécifiques.
Mattel, AirConsole und BMW Group haben die Weltpremiere von UNO Car Party! für das Spielen im Auto angekündigt. Diese innovative Anpassung des klassischen Kartenspiels wird auf der gamescom 2024 in Köln, Deutschland, präsentiert. Ab dem 21. August wird das Spiel über die Plattform von AirConsole in über 500.000 BMW- und MINI-Fahrzeugen verfügbar sein.
Das Spiel ermöglicht es bis zu vier Spielern, UNO zu genießen, während sie in ihren Fahrzeugen stehen, und persönliche Geräte als Controller zu verwenden. Diese Zusammenarbeit zielt darauf ab, die digitale Erfahrung für BMW-Kunden zu verbessern und das Spielen im Auto in ein neues soziales Erlebnis zu verwandeln. UNO Car Party! wird in Fahrzeugen mit BMW / MINI Betriebssystem 9 und BMW Betriebssystem 8.5 verfügbar sein, kombiniert mit speziellen Konnektivitätspaketen.
- Partnership with BMW Group and AirConsole expands Mattel's UNO brand into the innovative in-car gaming market
- UNO Car Party! will be available in over 500,000 BMW and MINI vehicles, potentially increasing brand exposure and revenue
- The game leverages existing vehicle technology, requiring no additional hardware for implementation
- initial market, as the game is only available in specific BMW and MINI models with certain operating systems and connectivity packages
- Gameplay is restricted to when the vehicle is stationary, potentially limiting user engagement
UNO Car Party! will begin rolling out to over 500,000 BMW and MINI vehicles through AirConsole starting August 21st
UNO® Car Party! will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21st. (Photo: Business Wire)
“We continue to increase the value of the overall digital experience for our customers,” said Stephan Durach, Senior Vice President of the BMW Group Development Connected Company and Technical Operations. “Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favorite game like UNO for this exciting innovation.”
Mattel, AirConsole and BMW Group have transformed UNO into a playable connected game in a brand-new environment: the car. Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.
“UNO beautifully illustrates the strengths of AirConsole with a game accessible to everyone, a bespoke integration to the car hardware and our phone-controlled gaming experience,” said Anthony Cliquot, CEO of AirConsole. “Each player can secretly see their own cards on their phone while playing on the infotainment system of the car. This is an experience that would be impossible to achieve using only touchscreen or bluetooth controls on the infotainment system.”
"UNO is perfect for in-car gaming because it's highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “Its simple rules are easy to learn and endlessly captivating, making it ideal for both short pit stops and extended play sessions. UNO’s social nature turns every journey into a fun experience, and we're so excited to bring this spirit to consumers in an innovative way with our partners at BMW and AirConsole."
Since 2022, the partnership between the BMW Group and AirConsole has been pioneering in-car gaming, bringing intuitive and innovative gameplay to BMW vehicles through the AirConsole platform. Its selection of games has grown since the introduction of AirConsole, with popular games such as “Who Wants to Be a Millionaire?”, which launched as an in-car world premiere in collaboration between Sony Pictures Television, BMW Group and AirConsole. AirConsole is available in current models with BMW / MINI Operating System 9 in combination with BMW Digital Premium / MINI Connected Package and with BMW Operating System 8.5** in combination with BMW ConnectedDrive Professional.
Over the past five decades, UNO has maintained its legacy as a game with wildly unpredictable fun, spirited competition, and inclusivity. UNO continues to surprise and delight fans through innovative offerings from top-line physical products, mobile games, live gaming events and premium collective card games; inclusive gameplay through products like UNO Braille and culturally relevant product from fan-created UNO memes to the UNO Artiste series featuring the artwork of artists from yesterday and today.
*Source: Circana/Retail Tracking Service/G10/JAN-DEC 2023/Games Excl Trade Card Game Subsegment/Projected USD
**Available in
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup
About AirConsole
AirConsole is the world’s leading platform for in-car gaming, transforming vehicles into immersive multiplayer experiences with a diverse range of games. AirConsole allows players to instantly connect their smartphones and use them as game controllers.
www.airconsole.com
Linkedin: https://www.linkedin.com/company/n-dream-ag/
Youtube: https://www.youtube.com/@Airconsole
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815494611/en/
Mattel
Casey McDonald
Telephone: +1-310-327-6381
E-mail: Casey.McDonald@Mattel.com
BMW Group
Martin Tholund
Telephone: +49-151-601-77126
E-mail: Martin.Tholund@bmwgroup.com
Christophe König
Telephone: +49-176-601-56097
E-mail: Christophe.Koenig@bmwgroup.com
Web: www.press.bmwgroup.com/global
E-mail: presse@bmw.de
AirConsole
Amanda Lotzer
Telephone: +41-438-833-284
E-mail: Amanda@n-dream.com
Source: Mattel, Inc.
FAQ
When will UNO Car Party! be available in BMW and MINI vehicles?
How many players can participate in UNO Car Party! in BMW vehicles?
What is required for BMW vehicles to play UNO Car Party! (MAT)?
Where will UNO Car Party! be revealed for the first time?
