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Fisher-Price® and John Legend Partner to Release Covers of Three Fisher-Price Songs

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Fisher-Price (NASDAQ: MAT) and Grammy Award-winner John Legend are partnering to release covers of three Fisher-Price songs on Legend's debut children's album, 'My Favorite Dream', out August 30th. The collaboration began after Legend's viral cover of 'Maybe' from the Kick & Play Piano Gym. The album will feature covers of 'Maybe', 'Friendship', and 'Great, Great Day', songs from popular Fisher-Price toys.

Brian Fitzharris, SVP of Fisher-Price, emphasized the importance of music in their toys and the impact on families worldwide. Legend expressed the significance of music and Fisher-Price in both his childhood and his children's lives. The partnership showcases Fisher-Price's commitment to creating memorable family moments through music and toys.

Fisher-Price (NASDAQ: MAT) e il vincitore di un Grammy Award John Legend stanno collaborando per pubblicare delle cover di tre canzoni Fisher-Price nel debutto di Legend nel mondo musicale per bambini, 'My Favorite Dream', in uscita il 30 agosto. La collaborazione è iniziata dopo la cover virale di Legend di 'Maybe' dal Kick & Play Piano Gym. L'album conterrà le versioni di 'Maybe', 'Friendship' e 'Great, Great Day', canzoni tratte dai giocattoli più popolari di Fisher-Price.

Brian Fitzharris, SVP di Fisher-Price, ha sottolineato l'importanza della musica nei loro giocattoli e l'impatto che essa ha sulle famiglie in tutto il mondo. Legend ha espresso quanto la musica e Fisher-Price siano stati significativi sia nella sua infanzia che nella vita dei suoi figli. Questa partnership dimostra l'impegno di Fisher-Price nel creare momenti memorabili per le famiglie attraverso la musica e i giocattoli.

Fisher-Price (NASDAQ: MAT) y el ganador de un Grammy John Legend están colaborando para lanzar versiones de tres canciones de Fisher-Price en el álbum debut de Legend para niños, 'My Favorite Dream', que saldrá el 30 de agosto. La colaboración comenzó después de la versión viral de 'Maybe' de Legend del Kick & Play Piano Gym. El álbum contará con versiones de 'Maybe', 'Friendship' y 'Great, Great Day', canciones de los juguetes más populares de Fisher-Price.

Brian Fitzharris, SVP de Fisher-Price, enfatizó la importancia de la música en sus juguetes y el impacto que tiene en las familias de todo el mundo. Legend expresó la significancia de la música y Fisher-Price tanto en su infancia como en la vida de sus hijos. Esta asociación muestra el compromiso de Fisher-Price de crear momentos familiares memorables a través de la música y los juguetes.

피셔프라이스(Fisher-Price)(NASDAQ: MAT)와 그래미 수상자인 존 레전드(John Legend)가 레전드의 첫 번째 아동 앨범 'My Favorite Dream'에 피셔프라이스의 세 곡 커버를 발표하기 위해 협력하고 있습니다. 이 앨범은 8월 30일에 발매됩니다. 이 협업은 레전드가 킥앤플레이 피아노 짐에서 'Maybe'를 커버한 것이 바이럴이 되면서 시작되었습니다. 이 앨범에는 'Maybe', 'Friendship', 'Great, Great Day'와 같은 피셔프라이스의 인기 장난감에서 가져온 곡들이 수록될 예정입니다.

브라이언 피츠해리스(Fitzharris) 피셔프라이스 SVP는 그들의 장난감에서 음악의 중요성을 강조하며, 그것이 전 세계 가족들에게 미치는 영향을 언급했습니다. 레전드는 음악과 피셔프라이스가 자신의 어린 시절과 자녀의 삶에서 얼마나 중요한지를 표현했습니다. 이 파트너십은 음악과 장난감을 통해 가족들에게 기억에 남는 순간을 만들기 위한 피셔프라이스의 노 commitment를 보여줍니다.

Fisher-Price (NASDAQ: MAT) et le lauréat d'un Grammy John Legend s'associent pour sortir des reprises de trois chansons Fisher-Price sur l'album pour enfants de Legend, 'My Favorite Dream', qui sortira le 30 août. La collaboration a commencé après la reprise virale de 'Maybe' de Legend du Kick & Play Piano Gym. L'album comprendra des reprises de 'Maybe', 'Friendship' et 'Great, Great Day', des chansons de jouets populaires Fisher-Price.

Brian Fitzharris, SVP de Fisher-Price, a souligné l'importance de la musique dans leurs jouets et son impact sur les familles du monde entier. Legend a exprimé l'importance de la musique et de Fisher-Price dans son enfance et dans la vie de ses enfants. Ce partenariat démontre l'engagement de Fisher-Price à créer des moments familiaux mémorables grâce à la musique et aux jouets.

Fisher-Price (NASDAQ: MAT) und der Grammy-Gewinner John Legend arbeiten zusammen an der Veröffentlichung von drei Coverversionen von Fisher-Price-Songs auf Legends Debüt-Kinderalbum 'My Favorite Dream', das am 30. August erscheint. Die Zusammenarbeit begann nach Legends viraler Coverversion von 'Maybe' aus dem Kick & Play Piano Gym. Das Album wird Cover von 'Maybe', 'Friendship' und 'Great, Great Day' enthalten, Liedern von beliebten Fisher-Price-Spielzeugen.

Brian Fitzharris, SVP von Fisher-Price, hob die Bedeutung von Musik in ihren Spielzeugen und die Auswirkungen auf Familien weltweit hervor. Legend drückte die Bedeutung von Musik und Fisher-Price sowohl in seiner Kindheit als auch im Leben seiner Kinder aus. Die Partnerschaft zeigt Fischers Engagement, durch Musik und Spielzeuge unvergessliche Familienmomente zu schaffen.

Positive
  • Partnership with 12-time Grammy Award-winner John Legend for children's album
  • Viral social media exposure for Fisher-Price's 'Maybe' song
  • Showcasing Fisher-Price's music catalog in popular toys
  • Potential for increased brand awareness and sales of featured toys
Negative
  • None.

Celebrated Toy Brand Inspired These Tracks, which are Featured on Legend's Debut Children’s Album – My Favorite Dream – out August 30th via Republic Records: Kids & Family

EAST AURORA, N.Y.--(BUSINESS WIRE)-- Fisher-Price (NASDAQ: MAT) and multi-platinum, 12-time Grammy Award-winner John Legend are officially partnering to release covers of three Fisher-Price songs: “Maybe,” “Friendship,” and “Great, Great Day.” These songs, heard in both new and fan-favorite Fisher-Price toys, will be featured on Legend’s debut Children’s Album – My Favorite Dream – out this Friday, August 30 via Republic Records: Kids & Family. The album is available to pre-save HERE.

The collaboration between Fisher-Price and Legend began after a video was posted on social media of Legend singing a cover of “Maybe,” his daughter’s favorite song about a purple monkey in a bubblegum tree from the award-winning Kick & Play Piano Gym. (Photo: Business Wire)

The collaboration between Fisher-Price and Legend began after a video was posted on social media of Legend singing a cover of “Maybe,” his daughter’s favorite song about a purple monkey in a bubblegum tree from the award-winning Kick & Play Piano Gym. (Photo: Business Wire)

“For generations, music has been a pivotal component to our toys, and we understand the power it has to create memorable moments with families all over the world,” said Brian Fitzharris, Senior Vice President and General Manager of Fisher-Price, Mattel. “Partnering with world-renowned artist, John Legend, on his first-ever children’s album has been a dream come true for Fisher-Price. Knowing that the music in our toys has positively impacted millions of families, including John Legend’s family, drives our passion in this business.”

The collaboration between Fisher-Price and Legend began after a video was posted on social media of Legend singing a cover of “Maybe,” his daughter’s favorite song about a purple monkey in a bubblegum tree from the award-winning Kick & Play Piano Gym. The heartfelt moment drew an overwhelmingly positive response that revealed a natural partnership between the two.

“Music and Fisher-Price were a big part of my childhood, and they are both a big part of my kids’ lives today,” said John Legend. “That unique connection makes this partnership with Fisher-Price and the children’s album we’re collaborating on so special.”

The three Fisher-Price songs Legend covers on “My Favorite Dream” were carefully chosen from the brand’s music catalog spanning both family favorites and new toys hitting the market this year, including:

  • Fisher-Price Glow and Grow™ Kick & Play® Piano Gym, featuring “Maybe” ($54.99): This registry must-have has been beloved by parents and babies since it first hit the market. The now viral song, Maybe, that is featured in the toy has inspired a slew of social media posts from TikTok videos to Reddit threads to John Legend’s rendition. Not only do parents and babies love this gym because of the music, but the removable piano, linkable toys and Smart Stages™ learning levels that grow with budding musicians from newborn to toddler make it the perfect item for every baby.
  • Fisher-Price Rockin' Record Player, featuring “Great, Great Day” ($39.99): Remember that feeling of removing a record from its sleeve, placing it down on the turntable to hear your favorite tunes? Well, now it’s their turn. Just like the real thing, today’s kids can place the player’s arm and see the record spin on the turntable as it plays! With 20 unique songs to choose from, this new toy inspires independent play with a fresh spin on a Fisher-Price musical classic.
  • Fisher-Price Link Squad™ toys, Opposites Fox | Jam & Count Panda™ | Bop & Groove Tiger | Crawl ‘n Colors Chameleon™ | A to Z Yak, featuring “Friendship” ($12.99 - $34.99): Inspired by the busy way that babies play, the Link Squad brand takes everyday toys to a whole new level by interacting with each other to amplify the learning. Through linked technology, each toy recognizes when others are nearby – immersing baby in synchronized music and colorful lightshows that make the learning even more fun when there’s more than one!

The Fisher-Price Kick & Play Piano Gym, Rockin’ Record Player, and Link Squad toys plus more Fisher-Price favorites are now available at retailers nationwide.

ABOUT MATTEL:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

ABOUT JOHN LEGEND:

John Legend is an EGOT-winning, critically acclaimed, multiplatinum artist and producer, who has garnered 12 Grammy Awards, an Academy Award, a Golden Globe Award, a Tony Award and three Emmy Awards, among others. Legend is one of only nineteen people in the prestigious EGOT club and released nine celebrated albums over the course of his career, including Get Lifted (2004), Once Again (2006), Evolver (2008), Love in the Future (2013), Darkness and Light (2016), A Legendary Christmas Deluxe (2019), Bigger Love (2020), LEGEND (2022), and most recently, LEGEND (Solo Piano Version) (2023). In 2022, John’s critically acclaimed Las Vegas Residency, “Love In Las Vegas,” took place at Zappos Theater at Planet Hollywood Resort & Casino. Upcoming, Legend will be a coach on Season 27 of NBC’s The Voice. Beyond his music career, Legend is a co-founder of Get Lifted Film Co., a production company which has developed projects with major networks including ABC, NBC, FOX, HBO, Showtime, Netflix, and FX, alongside co-founders Mike Jackson and Ty Stiklorius. Aside from film, TV and theater, Get Lifted has partnered with Zando to form Get Lifted Books, which builds upon Get Lifted Film Co.’s mission of spotlighting stories from dynamic creatives. In 2023, Legend launched Loved01, his effective and affordable unisex skincare brand formulated to treat the needs of melanin-rich skin. As an activist, Legend launched FREEAMERICA in 2015 to change the conversation surrounding criminal justice policies and to end mass incarceration.

Media

Sarah Larkin

Sarah.Larkin@mattel.com

Source: Mattel

FAQ

When will John Legend's children's album featuring Fisher-Price songs be released?

John Legend's debut children's album 'My Favorite Dream', featuring Fisher-Price song covers, will be released on August 30th via Republic Records: Kids & Family.

Which Fisher-Price (MAT) songs will be covered on John Legend's new album?

John Legend will cover three Fisher-Price songs on his new album: 'Maybe', 'Friendship', and 'Great, Great Day'.

What Fisher-Price toy features the song 'Maybe' that went viral with John Legend?

The song 'Maybe' is featured in the Fisher-Price Kick & Play Piano Gym, which gained viral attention after John Legend's cover.

How did the collaboration between Fisher-Price (MAT) and John Legend begin?

The collaboration began after a video of John Legend singing a cover of 'Maybe', his daughter's favorite song from the Fisher-Price Kick & Play Piano Gym, was posted on social media and received an overwhelmingly positive response.

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