American Girl Celebrates Grand Opening of Its Newest Los Angeles Flagship Store at Westfield Century City
- American Girl's newest flagship store at Westfield Century City in LA offers a range of new experiences, including the Dolled Up Salon where fans can get matching hairstyles and mini manicures with their dolls. The store also features a full-service restaurant and private party options. The opening is expected to engage fans and create unforgettable memories.
- American Girl supports UCLA Mattel Children's Hospital with a $10,000 corporate donation and customers can also make donations at the new store.
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New retail location ‘dolls up’ premium shopping center with all-new look, full-service dining, signature salon services, and more
American Girl celebrates the grand opening of its flagship store at Westfield Century City in
“Experiential retail, a concept American Girl pioneered more than 25 years ago, is one of the most powerful ways to engage our fans and deepen their connection with the brand,” says Jamie Cygielman, General Manager of American Girl. “Situated in the heart of LA and known as the premier shopping, dining, and entertainment destination, our newest flagship at Westfield Century City is the ideal place to showcase American Girl’s world-class experiences and create unforgettable memories for our fans.”
Top among the store’s new experiences is the iconic Dolled Up Salon, where—for the first time in LA—fans can join their American Girl dolls in getting matching hairstyles, mini manicures, and ear-piercing. Salon reservations can be made in advance and special packages are available with plenty of options for personalization.
Guests can also enjoy a delicious meal in the popular American Girl Cafe—with seatings for brunch, lunch, and the beloved Teatime tradition. The Cafe also has two party areas, including private room options, to celebrate birthdays and other special occasions, plus an all-new Berry Bar that offers sweet treats to go.
“We are so excited to welcome American Girl to Westfield Century City. As LA’s top shopping, dining, and experience destination, we are thrilled to welcome such a beloved brand to our space,” says Louis Schillace, Senior General Manager of Westfield Century City. “The opening of the new American Girl flagship offers guests from all over
To celebrate the new store opening, American Girl is supporting UCLA Mattel Children’s Hospital (UMCH) with a
During grand opening weekend, September 9 – 10, guests can be among the first to shop the new store and enjoy fun giveaways, like an American Girl poster and books (while supplies last). To make dining, salon, party, or personal shopping reservations for American Girl Los Angeles, please visit americangirl.com/retail or call 1-877-247-5223.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com), a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. Headquartered in
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Madison Wool, SHADOW: mwool@weareshadow.com
Susan Jevens, American Girl: susan.jevens@mattel.com
Source: American Girl