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Behr Paint Company Hosts First Student Design Competition

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Behr Paint Company announces its first-ever BEHR® Student Design Competition in partnership with MattoBoard. The competition, open from September 19 to November 10, 2024, invites full-time or part-time emerging professional design students to submit original design plans for commercial spaces. The theme, 'No Clear Boundaries,' is inspired by the BEHR 2025 Commercial Color Forecast.

Entrants must incorporate colors from the forecast and BEHR's 2025 Color of the Year, Rumors, a deep ruby red shade. The competition aims to support emerging designers' careers. Prizes include a $3,000 cash award for the winner, plus $1,000 for their design school. Runners-up will receive $1,500 and $500 respectively. All winners get a 1-year MattoBoard Pro Subscription.

Behr Paint Company annuncia il suo primo BEHR® Student Design Competition in collaborazione con MattoBoard. La competizione, aperta dal 19 settembre al 10 novembre 2024, invita gli studenti di design professionisti emergenti, sia a tempo pieno che a tempo parziale, a presentare piani di design originali per spazi commerciali. Il tema, 'Nessun Limite Chiaro,' è ispirato alle previsioni sui colori commerciali BEHR 2025.

I partecipanti devono incorporare colori della previsione e il Colore dell'Anno BEHR 2025, Rumors, una tonalità di rosso rubino profondo. La competizione mira a supportare le carriere dei designer emergenti. I premi includono un premio in denaro di $3,000 per il vincitore, oltre a $1,000 per la loro scuola di design. I secondi classificati riceveranno rispettivamente $1,500 e $500. Tutti i vincitori otterranno un abbonamento annuale a MattoBoard Pro.

La Behr Paint Company anuncia su primera BEHR® Student Design Competition en colaboración con MattoBoard. La competencia, abierta del 19 de septiembre al 10 de noviembre de 2024, invita a estudiantes de diseño profesionales emergentes, ya sean de tiempo completo o parcial, a presentar planes de diseño originales para espacios comerciales. El tema, 'Sin Límites Claros,' está inspirado en la previsión de colores comerciales de BEHR 2025.

Los participantes deben incorporar colores de la previsión y el Color del Año BEHR 2025, Rumors, un tono de rojo rubí profundo. La competencia tiene como objetivo apoyar las carreras de los diseñadores emergentes. Los premios incluyen un premio en efectivo de $3,000 para el ganador, además de $1,000 para su escuela de diseño. Los segundos clasificados recibirán $1,500 y $500 respectivamente. Todos los ganadores obtendrán una suscripción de un año a MattoBoard Pro.

Behr Paint Company가 MattoBoard와 협력하여 첫 번째 BEHR® 학생 디자인 공모전을 발표합니다. 이 공모전은 2024년 9월 19일부터 11월 10일까지 진행되며, 풀타임 또는 파트타임의 신진 디자이너 학생들이 상업 공간을 위한 원본 디자인 계획을 제출할 수 있습니다. 주제는 '명확한 경계 없음,'으로 BEHR 2025 상업 색상 예측에서 영감을 받았습니다.

참가자들은 예측에서 제시된 색상과 BEHR 2025의 올해의 색상인 Rumors, 깊은 루비 레드 색상을 포함해야 합니다. 이 대회의 목적은 신진 디자이너의 경력을 지원하는 것입니다. 대상에는 $3,000의 현금 상금이 포함되어 있으며, 그들의 디자인 학교를 위한 $1,000도 주어집니다. 최우수상 수상자는 각각 $1,500과 $500을 받습니다. 모든 수상자는 1년 MattoBoard Pro 구독을 받게 됩니다.

La Behr Paint Company annonce son tout premier BEHR® Student Design Competition en partenariat avec MattoBoard. Le concours, ouvert du 19 septembre au 10 novembre 2024, invite les étudiants en design professionnels émergents, à temps plein ou à temps partiel, à soumettre des plans de design originaux pour des espaces commerciaux. Le thème, 'Pas de Limites Claires,' est inspiré par la prévision des couleurs commerciales BEHR 2025.

Les participants doivent incorporer des couleurs de la prévision et la Couleur de l'Année BEHR 2025, Rumors, une teinte rouge rubis profond. Le concours vise à soutenir les carrières des designers émergents. Les prix incluent un prix en espèces de $3,000 pour le gagnant, ainsi que $1,000 pour leur école de design. Les finalistes recevront respectivement $1,500 et $500. Tous les gagnants obtiendront un abonnement d'un an à MattoBoard Pro.

Die Behr Paint Company kündigt ihren ersten BEHR® Student Design Competition in Zusammenarbeit mit MattoBoard an. Der Wettbewerb, der vom 19. September bis zum 10. November 2024 geöffnet ist, lädt Vollzeit- und Teilzeit-Designstudenten ein, originale Entwurfspläne für gewerbliche Räume einzureichen. Das Thema 'Keine klaren Grenzen,' ist inspiriert von der BEHR 2025 Commercial Color Forecast.

Teilnehmer müssen Farben aus der Prognose und die BEHR Farb des Jahres 2025, Rumors, einen tiefen Rubinrot-Ton, einbeziehen. Der Wettbewerb soll die Karrieren aufstrebender Designer unterstützen. Die Preise umfassen einen Barpreis von $3,000 für den Gewinner sowie $1,000 für ihre Designschule. Die Zweitplatzierten erhalten jeweils $1,500 und $500. Alle Gewinner erhalten ein einjähriges MattoBoard Pro-Abonnement.

Positive
  • Behr Paint Company is engaging with future designers through a student competition, potentially building brand loyalty
  • The competition may generate innovative design ideas for Behr's commercial color applications
  • Partnership with MattoBoard could expand Behr's reach in the digital design space
Negative
  • None.

Design students encouraged to enter for a chance to win $3,000, plus $1,000 for their design school

SANTA ANA, Calif., Sept. 19, 2024 /PRNewswire/ -- Today, Behr Paint Company announces its first-ever BEHR® Student Design Competition in partnership with MattoBoard, a 3D virtual sampling platform for designers. The competition is open starting today, September 19, through November 10, 2024, for full-time or part-time emerging professional design students.* 

Behr Paint invites design students to submit an original design plan for any commercial space such as hospitality, workplace, healthcare, multifamily and more. The design theme, "No Clear Boundaries," draws inspiration from the BEHR 2025 Commercial Color Forecast, which celebrates the fluidity between designed environments that reflect the intersection of the past and future, digital and physical, and timeless and modern. Entrants must incorporate colors from the BEHR 2025 Commercial Color Forecast in their design along with BEHR's 2025 Color of the Year, Rumors, a deep and timeless shade of ruby red. 

The competition was created to champion emerging designers by providing specialized resources and opportunities to showcase and celebrate their talents. "As a judge of the BEHR Student Design Competition, I am excited to see how each student embraces color and design," said Erika Woelfel, Vice President of Color & Creative Services at Behr Paint Company. "At Behr, we are committed to supporting the careers of the next generation of designers, and I look forward to seeing the students' creativity shine through."  

The judging panel will also include Guy Adam Ailion, Architect and CEO / Co-Founder of MattoBoard; Kayla Kratz, Director of Color & Designer Segment at Behr Paint Company; and Amber Jones, Director of Architect & Designer Strategic Initiatives at Behr Paint Company.

The winner of the 2024 BEHR Student Design Competition will be awarded a $3,000 cash prize and $1,000 for their design school. The runner-up will receive a $1,500 cash prize, and the second runner-up will receive a $500 cash prize. All winners will also receive a 1-year MattoBoard Pro Subscription to continue using the platform for their design needs. Winners will be announced in December 2024 and will be featured on BEHR's and MattoBoard's social channels, blog, and email.

To learn more about the 2024 BEHR Student Design Competition and how to enter, visit www.behr.com/designcompetition.

*NO PURCHASE NECESSARY. PURCHASE WILL NOT IMPROVE OPPORTUNITY TO WIN.
INTERNET AND MATTOBOARD ACCOUNT REQUIRED. Trade contest offered in the 50 U.S. & U.S. Territories ("U.S.") to full/part-time emerging Design students at U.S. eligible Institution (see Rules) who are legal U.S. res., 18+. Ends 11:59 P.M. PT 11/10/24. See Official Rules at: www.behr.com/designcompetition for entry, judging criteria and limitations. Void where prohibited. Sponsor: Behr Process LLC.

About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of BEHR®, KILZ® and WHIZZ® brands, are dedicated to meeting the project needs of DIYers, designers and professional paint contractors with an unwavering commitment to quality, innovation, and value. For more information, visit Behr.com. Professional paint contractors and designers can visit Behr.com/Pro to learn about products, color tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).

Behr and the Behr logo are registered trademarks of Behr Process LLC.

About MattoBoard
MattoBoard is the first virtual sample library (VSamples©) and 3D moodboarding tool for interior designers. Designers can search, discover, curate and specify interior materials and products in real-time using light and shadow to examine texture and detail. Designers can download and share beautiful, photo-realistic boards and material spec sheets. MattoBoard's mission is to bring a 'touch and feel' industry into the future by pioneering virtual sampling for designers and brands.

Media Contact: behrpro@mbooth.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/behr-paint-company-hosts-first-student-design-competition-302252741.html

SOURCE Behr Paint Company

FAQ

When is the deadline for the BEHR Student Design Competition 2024?

The deadline for the BEHR Student Design Competition is November 10, 2024.

What is the grand prize for the BEHR Student Design Competition?

The grand prize is a $3,000 cash award for the winner, plus $1,000 for their design school.

What is Behr's 2025 Color of the Year that must be used in the competition designs?

Behr's 2025 Color of the Year is 'Rumors', described as a deep and timeless shade of ruby red.

Who is eligible to enter the BEHR Student Design Competition?

The competition is open to full-time or part-time emerging professional design students in the United States.

What is the theme of the BEHR Student Design Competition?

The design theme for the competition is 'No Clear Boundaries,' inspired by the BEHR 2025 Commercial Color Forecast.

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