Behr Paint Company Reveals its 2025 Exterior Stain Color of the Year, "Cedar," Alongside Annual Curb Appeal Collection
Behr Paint Company has announced 'Cedar' as its 2025 Exterior Stain Color of the Year, a warm, earthy golden-brown hue. The announcement comes as 82% of homeowners are choosing to invest in their current homes over buying new ones, with 71% planning to update their exterior with stain and 81% with paint in 2025.
Alongside this, Behr introduced its second annual Curb Appeal Collection, featuring 45 on-trend exterior paint colors organized into four sub-palettes: Classic Haven, Modern Escape, Casual Oasis, and Artisan Retreat. This collection aims to simplify color selection, addressing the 51% of homeowners who find exterior paint choices overwhelming.
The Cedar stain and Curb Appeal Collection are available exclusively at The Home Depot across various BEHR premium products, including their #1 Rated Exterior Stain.
Behr Paint Company ha annunciato 'Cedar' come il Colore dell'Anno 2025 per le Vernici Esterni, una tonalità calda e terrosa di marrone dorato. L'annuncio arriva mentre l'82% dei proprietari di casa sceglie di investire nelle proprie abitazioni attuali piuttosto che acquistare nuove, con il 71% che prevede di aggiornare l'esterno con una vernice e l'81% con una pittura nel 2025.
Insieme a questo, Behr ha introdotto la sua seconda collezione annuale Curb Appeal Collection, che presenta 45 colori di vernice esterna alla moda organizzati in quattro sottogruppi: Classic Haven, Modern Escape, Casual Oasis e Artisan Retreat. Questa collezione mira a semplificare la selezione dei colori, affrontando il 51% dei proprietari di casa che trovano opzioni di vernice esterna opprimenti.
La vernice Cedar e la Curb Appeal Collection sono disponibili esclusivamente presso The Home Depot in vari prodotti premium BEHR, incluso il loro #1 Rated Exterior Stain.
Behr Paint Company ha anunciado 'Cedar' como su Color del Año 2025 para Manchas Exteriores, un tono cálido y terroso de marrón dorado. El anuncio se produce en un momento en que el 82% de los propietarios de viviendas eligen invertir en sus hogares actuales en lugar de comprar nuevos, con el 71% planeando actualizar su exterior con manchas y el 81% con pintura en 2025.
Junto a esto, Behr presentó su segunda colección anual Curb Appeal Collection, que presenta 45 colores de pintura exterior de moda organizados en cuatro subpaletas: Classic Haven, Modern Escape, Casual Oasis y Artisan Retreat. Esta colección tiene como objetivo simplificar la selección de colores, abordando el 51% de los propietarios que encuentran abrumadoras las opciones de pintura exterior.
La mancha Cedar y la Curb Appeal Collection están disponibles exclusivamente en The Home Depot a través de varios productos premium de BEHR, incluyendo su #1 Rated Exterior Stain.
Behr Paint Company는 'Cedar'를 2025년 외부 스테인 올해의 색상으로 발표했습니다. 따뜻하고 자연스러운 황금 갈색 톤입니다. 이 발표는 82%의 주택 소유자가 새 집을 사는 것보다 현재 집에 투자하기로 선택하고 있으며, 71%가 2025년에 외부를 스테인으로 업데이트할 계획이라고 합니다.
이와 함께 Behr는 두 번째 연례 Curb Appeal Collection을 소개했습니다. 이 컬렉션은 Classic Haven, Modern Escape, Casual Oasis 및 Artisan Retreat의 네 가지 하위 팔레트로 구성된 45개의 트렌디한 외부 페인트 색상을 특징으로 합니다. 이 컬렉션은 외부 페인트 선택이 압도적이라고 느끼는 51%의 주택 소유자를 대상으로 색상 선택을 간소화하는 것을 목표로 합니다.
Cedar 스테인과 Curb Appeal Collection은 다양한 BEHR 프리미엄 제품에서 The Home Depot에서 독점적으로 제공됩니다. 여기에는 그들의 #1 Rated Exterior Stain이 포함됩니다.
Behr Paint Company a annoncé 'Cedar' comme sa Couleur de l'Année 2025 pour les Teintes Extérieures, une teinte chaude et terreuse de brun doré. L'annonce intervient alors que 82 % des propriétaires choisissent d'investir dans leur maison actuelle plutôt que d'en acheter une nouvelle, avec 71 % prévoyant de mettre à jour leur extérieur avec une teinture et 81 % avec de la peinture en 2025.
Parallèlement, Behr a présenté sa deuxième collection annuelle Curb Appeal Collection, comprenant 45 couleurs de peinture extérieure tendance organisées en quatre sous-palettes : Classic Haven, Modern Escape, Casual Oasis et Artisan Retreat. Cette collection vise à simplifier le choix des couleurs, s'adressant aux 51 % des propriétaires qui trouvent les choix de peinture extérieure écrasants.
La teinture Cedar et la Curb Appeal Collection sont disponibles exclusivement chez The Home Depot à travers divers produits premium BEHR, y compris leur #1 Rated Exterior Stain.
Behr Paint Company hat 'Cedar' als Farbe des Jahres 2025 für Außenanstriche angekündigt, einen warmen, erdigen goldbraunen Farbton. Die Ankündigung erfolgt zu einem Zeitpunkt, an dem 82% der Hausbesitzer sich entscheiden, in ihre aktuellen Häuser zu investieren, anstatt neue zu kaufen, wobei 71% planen, 2025 ihr Äußeres mit Beize und 81% mit Farbe zu aktualisieren.
Zusätzlich hat Behr seine zweite jährliche Curb Appeal Collection vorgestellt, die 45 trendige Außenfarben umfasst, die in vier Unterpaletten organisiert sind: Classic Haven, Modern Escape, Casual Oasis und Artisan Retreat. Diese Kollektion zielt darauf ab, die Farbauswahl zu vereinfachen und richtet sich an die 51% der Hausbesitzer, die die Auswahl an Außenfarben überwältigend finden.
Der Cedar-Stain und die Curb Appeal Collection sind exklusiv bei The Home Depot in verschiedenen BEHR Premium-Produkten erhältlich, einschließlich ihres #1 Rated Exterior Stain.
- Strong consumer demand indicated by 82% of homeowners planning to invest in current homes
- High market potential with 71% planning stain updates and 81% planning paint updates in 2025
- Exclusive distribution partnership with Home Depot for product availability
- #1 Rated Exterior Stain product recognition
- 51% of homeowners find exterior paint choice overwhelming, indicating potential market resistance
The announcement comes as
paint in 2025, according to a new study by Behr1
"As the spring season turns consumer attention to outdoor projects, Cedar is the perfect choice for homeowners looking to apply an inviting shade to exterior wood surfaces," said Andy Lopez, Sr. Vice President, Head of Marketing at Behr Paint Company. "Cedar not only reflects the current consumer desire for natural, earthy tones, but it also combines classic characteristics with quality performance that will stand the test of time."
Alongside the Exterior Stain Color of the Year, Behr is also unveiling the brand's second annual Curb Appeal Collection to help homeowners simplify the color selection process and amplify the exterior aesthetics of their homes. In fact,
"Cedar is a warm and earthy light golden-brown. It holds a richness and depth that enhances the natural beauty of wood for an elevated experience," said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. "Its tonality complements a variety of architectural styles, from minimalist modern to casual craftsman, and pairs perfectly with our latest Curb Appeal Collection."
Homeowners can seamlessly pair Cedar with the Curb Appeal Collection colors to achieve a cohesive look when updating their decks, porches, fences, doors and more. In fact, Behr has further simplified the color exploration by providing four sub-palettes within the Curb Appeal Collection that reflect various design styles:
- Classic Haven: Blends soft neutrals like whites and beiges with bold hues like deep grays, blues, and reds, including the BEHR® 2025 Color of the Year, Rumors. This sophisticated palette creates a timeless, refined curb appeal for heritage or classic-style homes.
- Modern Escape: Features bold, lively hues like yellow, teal, and orange, paired with subtle whites and grays. This palette creates a fresh, modern, and inviting look that is perfect for sleek, contemporary homes.
- Casual Oasis: Offers a laid-back, tranquil atmosphere with soft grays, creamy whites, and gentle blues. This coastal-inspired palette creates a light, airy exterior, perfect for a relaxed and inviting curb appeal.
- Artisan Retreat: Showcases earthy neutrals, warm browns, and subtle grays, accented by vibrant oranges and reds. This grounding, textured palette evokes the handcrafted beauty of homes, creating a warm, welcoming exterior.
The BEHR® 2025 Exterior Stain Color of the Year is available exclusively at The Home Depot in a variety of BEHR® Products including the #1 Rated Exterior Stain, according to a leading independent consumer publication, BEHR PREMIUM® Solid Color Premium Waterproofing Exterior Stain, as well as BEHR PREMIUM® Semi-Transparent Waterproofing Exterior Stain, BEHR PREMIUM® Transparent Waterproofing Wood Finish Penetrating Oil, BEHR PREMIUM® ADVANCED DECKOVER®, BEHR® Solid Color House & Fence Wood Stain, and BEHR® DECKPLUS®.
To learn more about Cedar visit behr.com/2025staincoty and explore the Curb Appeal Collection at behr.com/2025curbappeal.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in
CONTACT: behrdiy@mbooth.com
Behr and the Behr logo are registered trademarks of Behr Process LLC.
1 Behr commissioned an online survey among n=1,000 American homeowners 18 years of age and older. Data is balanced across age, gender, race/ethnicity, and region. The survey was fielded between February 20-26, 2025. The margin of error (MOE) for the total sample is +/- 3 percentage points
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SOURCE Behr Paint Company
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