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LG-BACKED VENTURE PADO AI ORCHESTRATION COLLABORATES WITH MARA ON NEW DATA CENTER POWER MANAGEMENT SOLUTIONS

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LG Electronics has announced a strategic collaboration between its NOVA-backed venture PADO AI Orchestration and MARA to develop advanced power load balancing solutions for data centers. The partnership aims to address the growing energy demands of AI-driven data centers through PADO's AI/ML-powered energy orchestration platform combined with MARA's data center infrastructure and technology platform.

The collaboration focuses on enabling power demand flexibility and efficient load management for hyperscale data centers. PADO's platform will utilize AI to orchestrate power, grid services, and distributed energy resources, while MARA will provide flexible power supply and on-demand computing capabilities to third-party data centers. This initiative aims to optimize power delivery, improve operational efficiency, and facilitate the deployment of new data centers while reducing energy footprint.

LG Electronics ha annunciato una collaborazione strategica tra la sua startup supportata da NOVA, PADO AI Orchestration, e MARA per sviluppare soluzioni avanzate di bilanciamento del carico energetico per data center. La partnership mira a rispondere alle crescenti esigenze energetiche dei data center alimentati dall'IA, combinando la piattaforma di orchestrazione energetica basata su AI/ML di PADO con l'infrastruttura e la piattaforma tecnologica di MARA.

La collaborazione si concentra sull'abilitazione della flessibilità della domanda energetica e sulla gestione efficiente del carico per data center hyperscale. La piattaforma di PADO utilizzerà l'intelligenza artificiale per coordinare energia, servizi di rete e risorse energetiche distribuite, mentre MARA fornirà un'alimentazione flessibile e capacità di calcolo on-demand ai data center di terze parti. Questa iniziativa punta a ottimizzare la distribuzione dell'energia, migliorare l'efficienza operativa e facilitare l'implementazione di nuovi data center, riducendo al contempo l'impronta energetica.

LG Electronics ha anunciado una colaboración estratégica entre su empresa respaldada por NOVA, PADO AI Orchestration, y MARA para desarrollar soluciones avanzadas de balanceo de carga energética para centros de datos. La asociación busca abordar la creciente demanda energética de los centros de datos impulsados por IA mediante la plataforma de orquestación energética basada en AI/ML de PADO combinada con la infraestructura y plataforma tecnológica de MARA.

La colaboración se centra en habilitar la flexibilidad en la demanda de energía y una gestión eficiente de la carga para centros de datos a gran escala (hyperscale). La plataforma de PADO utilizará IA para orquestar energía, servicios de red y recursos energéticos distribuidos, mientras que MARA proporcionará suministro eléctrico flexible y capacidades de computación bajo demanda a centros de datos de terceros. Esta iniciativa busca optimizar la entrega de energía, mejorar la eficiencia operativa y facilitar el despliegue de nuevos centros de datos, reduciendo al mismo tiempo la huella energética.

LG전자는 NOVA가 지원하는 벤처 PADO AI OrchestrationMARA 간의 전략적 협력을 발표했습니다. 이번 협력은 데이터 센터를 위한 첨단 전력 부하 균형 솔루션 개발을 목표로 합니다. 이 파트너십은 PADO의 AI/ML 기반 에너지 오케스트레이션 플랫폼과 MARA의 데이터 센터 인프라 및 기술 플랫폼을 결합하여 AI 기반 데이터 센터의 증가하는 에너지 수요에 대응하고자 합니다.

이번 협력은 하이퍼스케일 데이터 센터의 전력 수요 유연성 및 효율적인 부하 관리를 가능하게 하는 데 중점을 둡니다. PADO의 플랫폼은 AI를 활용해 전력, 그리드 서비스 및 분산 에너지 자원을 조율하며, MARA는 제3자 데이터 센터에 유연한 전력 공급과 온디맨드 컴퓨팅 기능을 제공합니다. 이 이니셔티브는 전력 공급 최적화, 운영 효율성 향상 및 신규 데이터 센터 구축 촉진과 함께 에너지 발자국 감소를 목표로 합니다.

LG Electronics a annoncé une collaboration stratégique entre sa start-up soutenue par NOVA, PADO AI Orchestration, et MARA pour développer des solutions avancées d'équilibrage de charge énergétique pour les centres de données. Ce partenariat vise à répondre à la demande énergétique croissante des centres de données pilotés par l'IA grâce à la plateforme d'orchestration énergétique basée sur l'IA/ML de PADO, combinée à l'infrastructure et à la plateforme technologique de MARA.

La collaboration se concentre sur la flexibilité de la demande énergétique et la gestion efficace des charges pour les centres de données hyperscale. La plateforme de PADO utilisera l'IA pour orchestrer l'énergie, les services réseau et les ressources énergétiques distribuées, tandis que MARA fournira une alimentation flexible et des capacités de calcul à la demande aux centres de données tiers. Cette initiative vise à optimiser la distribution d'énergie, améliorer l'efficacité opérationnelle et faciliter le déploiement de nouveaux centres de données tout en réduisant l'empreinte énergétique.

LG Electronics hat eine strategische Zusammenarbeit zwischen seinem NOVA-unterstützten Unternehmen PADO AI Orchestration und MARA angekündigt, um fortschrittliche Lösungen zur Lastenausgleichung in Rechenzentren zu entwickeln. Die Partnerschaft zielt darauf ab, den wachsenden Energiebedarf KI-gesteuerter Rechenzentren durch PADO's AI/ML-basierte Energieorchestrierungsplattform in Kombination mit MARAs Infrastruktur und Technologieplattform für Rechenzentren zu adressieren.

Der Fokus der Zusammenarbeit liegt auf der Ermöglichung von Flexibilität bei der Stromnachfrage und effizientem Lastmanagement für Hyperscale-Rechenzentren. Die Plattform von PADO wird KI nutzen, um Strom, Netzservices und verteilte Energiequellen zu orchestrieren, während MARA flexible Stromversorgung und On-Demand-Computing-Fähigkeiten für Drittanbieter-Rechenzentren bereitstellt. Diese Initiative zielt darauf ab, die Stromversorgung zu optimieren, die Betriebseffizienz zu steigern und die Bereitstellung neuer Rechenzentren zu erleichtern, während der Energieverbrauch reduziert wird.

Positive
  • Partnership addresses critical power management challenges in AI-driven data centers
  • Integration of AI/ML technology for optimizing energy resources and grid services
  • Potential for reduced energy costs and improved operational efficiency
  • Solution enables better power load balancing and demand flexibility
Negative
  • None.

Insights

MARA's partnership with PADO creates potential new revenue streams through AI-powered energy management for data centers.

This collaboration between MARA and LG-backed PADO AI Orchestration represents a strategic positioning in the rapidly growing intersection of energy management and data center operations. The partnership aims to develop power load balancing services that address a critical challenge in the data center industry: managing fluctuating power demands driven by AI workloads.

The timing is particularly significant as data centers face unprecedented energy challenges. Global data center electricity consumption is expected to double by 2026 according to industry forecasts, with AI workloads being a primary driver. By integrating PADO's AI/ML orchestration platform with MARA's energy technology and data center infrastructure, the collaboration creates a potential competitive advantage in this high-growth market.

From MARA's perspective, this partnership could create meaningful new revenue streams through services offered to third-party data centers. The company appears to be leveraging its existing data center assets and power management capabilities to expand its market reach beyond cryptocurrency operations.

The collaboration focuses on two key market opportunities: enabling new data centers to come online more efficiently and improving operational efficiency of existing facilities. Both represent substantial potential markets as data center capacity constraints continue to challenge the technology sector's growth.

What's particularly notable is how this partnership positions MARA to potentially diversify beyond its core business into broader energy management services for the technology sector, potentially reducing its dependency on cryptocurrency mining economics.

Collaboration to focus on enabling flexible power demand and fulfillment for data centers with MARA power solution and PADO's Energy Orchestration platform

SANTA CLARA, Calif. and FORT LAUDERDALE, Fla., May 28, 2025 /PRNewswire/ -- Global innovator LG Electronics has announced a collaboration between its newest LG NOVA-backed venture, PADO AI Orchestration, Inc. (PADO), designed to revolutionize energy management for data centers and MARA, a global leader in energy technology. In this collaboration, PADO and MARA will work together to develop power load balancing as a service to enable power demand flexibility to meet the increasing workloads driven by AI and technology growth. 

PADO's platform is designed to use artificial intelligence (AI) and machine learning (ML) to orchestrate power, grid services and distributed energy resources (DERs) to enable businesses to anticipate power demand better and enhance energy resources to meet fluctuating needs. MARA, through its growing data center infrastructure and technology platform, can provide third-party data centers with flexible power supply and on-demand computing capabilities.

Together, they aim to offer a transformative solution for power load balancing to make it more feasible to bring new data centers online and help improve the operational efficiency and power consumption of existing data centers. This collaboration focuses on addressing the critical need to optimize power delivery and load management for hyperscale data centers, maximize the value of businesses' energy investments, and solve the significant computing power challenges and energy demand presented by AI-driven data centers.

"With MARA, we are pioneering a new era of power flexibility and load balancing within data centers. We believe that this collaboration is key to solving the complex energy challenges facing data centers in the age of AI," said Wannie Park, CEO of PADO AI Orchestration. "By optimizing grid services through AI power management, our goal is to help data centers reduce their energy footprint and contribute to a more stable and reliable grid for everyone. This collaboration represents a significant step towards a more resilient energy future."

"We believe this collaboration will help unlock a critical opportunity of new compute resources and enable states and institutions to benefit from the growing AI economy," said Daren Mancini, Chief Commercial Officer of MARA. "This collaboration with PADO brings together hyperscalers, utilities, and regulatory commissions to create a solution that benefits all stakeholders, maximizing the value of energy investments and promoting a more resilient future." 

By combining PADO's designs for an innovative AI/ML energy orchestration platform and MARA's leadership in energy technology this collaboration aims to meet the unique needs of data centers to provide significant value and move towards energy independence and reduced cost.

About PADO AI Orchestration, Inc.
PADO AI Orchestration, a new energy orchestration venture launched by LG NOVA, is focused on   delivering value to its customers and enhance energy savings for data centers, businesses, and commercial and industrial facilities by enabling better power management and control of energy resources. Learn more at http://www.pado.co

About MARA
MARA (NASDAQ:MARA) deploys digital energy technologies to advance the world's energy systems. Harnessing the power of compute, MARA transforms excess energy into digital capital, balancing the grid and accelerating the deployment of critical infrastructure. Building on its expertise to redefine the future of energy, MARA develops technologies that reduce the energy demands of high-performance computing applications, from AI to the edge. Learn more at www.mara.com 

About LG NOVA
LG NOVA, the North America Innovation Center for global innovation leader LG Electronics, is a team focused on bringing innovation from the outside to LG. LG NOVA is based in Santa Clara, Calif. The center's mission is to fuel innovation for LG and its partners by establishing a community to create, nurture and grow businesses. Learn more about LG NOVA at www.lgnova.com.

About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

Media Contact:

LG Electronics USA
Linda Quach
+1 408 903 3045
linda.quach@lge.com

MARA 
Ellie Elsey 
+1 650 995 6368 
ellie@mara.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-backed-venture-pado-ai-orchestration-collaborates-with-mara-on-new-data-center-power-management-solutions-302467260.html

SOURCE LG Electronics USA

FAQ

What is the purpose of the MARA and PADO AI collaboration?

The collaboration aims to develop power load balancing solutions for data centers, enabling power demand flexibility and improved energy management through AI-powered orchestration and MARA's technology platform.

How will PADO's AI platform benefit data center operations?

PADO's platform uses AI and machine learning to orchestrate power, grid services, and distributed energy resources, helping data centers better anticipate power demand and enhance energy resource management.

What role does MARA play in this data center power management partnership?

MARA provides flexible power supply and on-demand computing capabilities to third-party data centers through its infrastructure and technology platform.

What are the expected benefits of this collaboration for data centers?

The collaboration aims to reduce energy footprint, improve operational efficiency, enable easier deployment of new data centers, and provide more stable and reliable grid services.
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