MARA Appoints Nir Rikovitch as Chief Product Officer
MARA (NASDAQ: MARA), a digital energy and infrastructure company, has appointed Nir Rikovitch as Chief Product Officer (CPO). In this role, Rikovitch will lead MARA's product strategy and focus on commercializing the company's technology into market-ready products.
Rikovitch joins MARA from Blue River, a John Deere Company, where he co-founded the autonomy unit and led product strategy for autonomous construction machinery, generating over $500 million in revenue. His expertise spans product management, machine learning, and engineering leadership across robotics and industrial automation.
In his new role, Rikovitch will bridge engineering, strategy, and commercialization while building the company's product discipline from the ground up.
MARA (NASDAQ: MARA), un'azienda nel settore dell'energia digitale e delle infrastrutture, ha nominato Nir Rikovitch come Chief Product Officer (CPO). In questo ruolo, Rikovitch guiderà la strategia di prodotto di MARA, concentrandosi sulla commercializzazione della tecnologia dell'azienda in prodotti pronti per il mercato.
Rikovitch arriva in MARA da Blue River, una società di John Deere, dove ha co-fondato l'unità di autonomia e ha guidato la strategia di prodotto per macchinari da costruzione autonomi, generando oltre 500 milioni di dollari di ricavi. La sua esperienza spazia dalla gestione del prodotto, all'apprendimento automatico, fino alla leadership ingegneristica in ambito robotica e automazione industriale.
Nel suo nuovo ruolo, Rikovitch farà da collegamento tra ingegneria, strategia e commercializzazione, costruendo la disciplina del prodotto dell'azienda dalle basi.
MARA (NASDAQ: MARA), una empresa de energía digital e infraestructura, ha nombrado a Nir Rikovitch como Director de Producto (CPO). En este cargo, Rikovitch liderará la estrategia de producto de MARA y se enfocará en comercializar la tecnología de la compañía en productos listos para el mercado.
Rikovitch se une a MARA desde Blue River, una compañía de John Deere, donde cofundó la unidad de autonomía y lideró la estrategia de producto para maquinaria de construcción autónoma, generando más de 500 millones de dólares en ingresos. Su experiencia abarca la gestión de productos, aprendizaje automático y liderazgo en ingeniería en robótica y automatización industrial.
En su nuevo puesto, Rikovitch será el enlace entre ingeniería, estrategia y comercialización, construyendo la disciplina de producto de la empresa desde cero.
MARA (NASDAQ: MARA)는 디지털 에너지 및 인프라 기업으로, 니르 리코비치(Nir Rikovitch)를 최고제품책임자(CPO)로 임명했습니다. 리코비치는 이 역할에서 MARA의 제품 전략을 이끌고 회사의 기술을 시장에 적합한 제품으로 상용화하는 데 집중할 예정입니다.
리코비치는 존디어(John Deere) 산하 블루리버(Blue River)에서 자율주행 부서를 공동 설립하고 자율 건설 기계 제품 전략을 총괄하며 5억 달러 이상의 매출을 창출한 경력이 있습니다. 그의 전문 분야는 제품 관리, 머신러닝, 로봇공학 및 산업 자동화 분야의 엔지니어링 리더십입니다.
새 역할에서 리코비치는 엔지니어링, 전략, 상용화를 연결하며 회사의 제품 역량을 기초부터 구축할 것입니다.
MARA (NASDAQ : MARA), une entreprise spécialisée dans l'énergie numérique et les infrastructures, a nommé Nir Rikovitch au poste de Chief Product Officer (CPO). Dans ce rôle, Rikovitch dirigera la stratégie produit de MARA et se concentrera sur la commercialisation des technologies de l'entreprise sous forme de produits prêts pour le marché.
Rikovitch rejoint MARA en provenance de Blue River, une société de John Deere, où il a cofondé l'unité d'autonomie et dirigé la stratégie produit pour les machines de construction autonomes, générant plus de 500 millions de dollars de revenus. Son expertise couvre la gestion de produit, l'apprentissage automatique et le leadership en ingénierie dans les domaines de la robotique et de l'automatisation industrielle.
Dans ses nouvelles fonctions, Rikovitch fera le lien entre ingénierie, stratégie et commercialisation, tout en développant la discipline produit de l'entreprise depuis ses bases.
MARA (NASDAQ: MARA), ein Unternehmen für digitale Energie und Infrastruktur, hat Nir Rikovitch zum Chief Product Officer (CPO) ernannt. In dieser Funktion wird Rikovitch die Produktstrategie von MARA leiten und sich darauf konzentrieren, die Technologie des Unternehmens in marktreife Produkte zu überführen.
Rikovitch kommt von Blue River, einem Unternehmen von John Deere, wo er die Autonomie-Einheit mitbegründete und die Produktstrategie für autonome Baumaschinen leitete, wodurch über 500 Millionen US-Dollar Umsatz generiert wurden. Seine Expertise umfasst Produktmanagement, maschinelles Lernen und technische Führung in den Bereichen Robotik und industrielle Automatisierung.
In seiner neuen Rolle wird Rikovitch die Brücke zwischen Technik, Strategie und Kommerzialisierung schlagen und die Produktdisziplin des Unternehmens von Grund auf aufbauen.
- Appointment of experienced CPO with proven track record in autonomous technology and product management
- New CPO's previous success in generating over $500 million in revenue at Blue River
- Strategic focus on commercializing technology into market-ready products
- Building product discipline from ground up indicates current lack of established product infrastructure
Fort Lauderdale, FL, July 10, 2025 (GLOBE NEWSWIRE) -- MARA, (NASDAQ: MARA) ("Company"), a leading digital energy and infrastructure company, today announced the appointment of Nir Rikovitch as Chief Product Officer (CPO), where he will lead MARA’s product strategy, commercializing the company’s breakthrough technology into market-ready products that deliver operational utility and efficiency.
Rikovitch joins MARA to build the company’s product discipline from the ground up, bridging engineering, strategy, and commercialization. In this role, he will focus on defining the roadmap for MARA’s products and engineering to deliver production-grade systems.
"Nir’s exceptional background in product leadership and autonomous technology development, where orchestration, efficiency, and reliability are paramount, makes him the ideal choice to drive MARA’s product vision forward," said Fred Thiel, MARA’s chairman and CEO. "His proven ability to scale real-world technologies will be instrumental as we bring to market transformative solutions at the intersection of energy, AI, and compute."
Rikovitch brings deep expertise in product management, machine learning, and engineering leadership, with a proven track record in developing intelligent infrastructure across robotics, industrial automation, and autonomous systems. Most recently, Rikovitch served as Director of Product Management at Blue River, a John Deere Company, where he co-founded the autonomy unit and led the product strategy for autonomous construction machinery and advanced driver-assistance systems, unlocking more than
“Over the course of my career, I’ve focused my work on a wide array of technologies. But the more I built, the clearer it became: progress hinges not just on ingenuity, but on how we steward energy itself,” added Rikovitch. “At MARA, we’re fusing scale with smarter energy practices. I’m excited to work closely on digital energy and infrastructure that’s intelligent, efficient, and built to last.”
Join Us: MARA is actively hiring across product, engineering, and systems design.
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About MARA
MARA (NASDAQ:MARA) deploys digital energy technologies to advance the world's energy systems. Harnessing the power of compute, MARA transforms excess energy into digital capital, balancing the grid and accelerating the deployment of critical infrastructure. Building on its expertise to redefine the future of energy, MARA develops technologies that reduce the energy demands of high-performance computing applications, from AI to the edge. Learn more at www.mara.com.
MARA Company Contact:
Telephone: 800-804-1690
Email: ir@mara.com
MARA Media Contact:
Email: mara@wachsman.com
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