Marriott International Launches "Marriott's Bridging The Gap" Hotel Development Program

Rhea-AI Summary

Marriott International has launched a $50 million program named "Marriott's Bridging The Gap" aimed at increasing hotel ownership among historically underrepresented groups like Black, Hispanic/Latino, Native American/First Nation, and women in North America. Announced at the 44th Annual NYU International Hospitality Investment Conference, the initiative will provide financial incentives for new franchise applications submitted after June 1, 2022. Over three years, it’s projected that cumulative development projects will achieve a total asset value of up to $1 billion.

Positive

• Launch of a $50 million program to assist underrepresented groups in hotel ownership.
• Expected total asset value of qualifying projects could reach $1 billion over three years.
• Marriott's commitment to diversity aligns with its LoveTravels platform.

Negative

• None.

$50 Million Program Aims to Increase Development and Ownership of Marriott Properties Among Historically Underrepresented Groups Including Black, Hispanic/Latino, Native American/First Nation and Women

BETHESDA, Md., June 6, 2022 /PRNewswire/ -- At the 44^th Annual NYU International Hospitality Investment Conference, Marriott International (NASDAQ: MAR) announced the launch of "Marriott's Bridging The Gap," a multi-year, $50 million development program that aims to address the barriers to entry that historically underrepresented groups face in owning and developing hotels in the United States and Canada. Recognizing that access to capital constitutes a critical barrier to market entry, Marriott will offer financial and other incentives to qualified historically underrepresented owners and franchisees that will have a controlling equity interest in select branded projects. The incentives will apply to new franchise applications submitted after June 1, 2022. Over three years, qualifying development projects built or converted under Marriott's Bridging The Gap are expected to reach $1 billion in total asset value for historically underrepresented ownership groups.

"At the heart of what we do every day is welcome all," said Anthony Capuano, CEO, Marriott International. "Whether that's people who stay with us, work in our hotels, meet our supply needs or develop hotels that fly one of our brand flags – all are welcome. With the establishment of Marriott's Bridging The Gap, we are creating an on-ramp to help propel historically underrepresented groups in the journey to hotel ownership more frequently and more successfully. We are excited to launch Marriott's Bridging The Gap and to continue building a more diverse owner and franchisee community." 

In developing the program, Marriott tapped into the company's development and franchising teams as well as current and potential hotel owners and franchisees. In addition to providing access to valuable capital, Marriott plans to utilize its extensive relationships with seasoned hotel developers, operators and lenders to assist and support eligible owners' hotel projects.

"As an investor in hotel projects and long-time advocate for creating more diversity, equity and inclusion within the hotel ownership community, I appreciated the advice Marriott sought from me and other industry experts in creating Marriott's Bridging The Gap, which I hope others will emulate," said Tracy Prigmore, Founder, She Has A Deal. "Providing access to capital is a big step in knocking down the highest barrier to entry underrepresented groups face when attempting to build or acquire a hotel."

The announcement of Marriott's Bridging The Gap program is a significant step in Marriott's longstanding effort to increase the ranks of diverse owners and franchisees. The company is a founding sponsor of the National Association of Black Hotel Owners, Operators and Developers (NABHOOD), She Has a Deal (SHaD) and the Latino Hotel Association. Through its engagement with these organizations as well as the National Black MBA Association, Marriott has conducted outreach and educational seminars on the path to hotel ownership. In addition, Marriott regularly hosts a Diverse Owner Summit at its headquarters to identify and recruit investors with interest in hotel ownership.

"A hotel is an economic engine for a community," noted Stephanie Linnartz, President, Marriott International. "We believe our guests, our associates, our hotels and the communities we serve will benefit from the full participation of underrepresented groups in this extraordinary industry. Marriott's Bridging The Gap program directly addresses some of the most critical barriers to entry, with a comprehensive approach designed to enable historically underrepresented groups to enter our ownership ranks or to expand their current holdings."

Marriott's Bridging The Gap exemplifies the company's aspirations under its LoveTravels platform established in 2014. LoveTravels incorporates and expresses the company's efforts to address barriers experienced by diverse communities, as well as make global communities better places to live, work, and visit. Through inclusion, equality and creating positive and sustainable impact, LoveTravels welcomes everyone to join the conversation for change.

For more information, please visit www.MarriottDevelopment.com.

Note on Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of United States federal securities laws, including statements related to future plans, programs and commitments; investment and funding plans and expectations; growth and development expectations; and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S. Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

View original content to download multimedia:https://www.prnewswire.com/news-releases/marriott-international-launches-marriotts-bridging-the-gap-hotel-development-program-301561332.html

SOURCE Marriott International, Inc.

FAQ

What is Marriott's Bridging The Gap program?

Marriott's Bridging The Gap is a $50 million development initiative aimed at increasing hotel ownership among historically underrepresented groups.

How much funding is allocated for Marriott's Bridging The Gap?

The program allocates $50 million to support historically underrepresented groups in hotel ownership.

When was Marriott's Bridging The Gap program announced?

The program was announced on June 6, 2022, at the 44th Annual NYU International Hospitality Investment Conference.

What is the expected total asset value of the projects under this program?

Qualifying projects under Marriott's Bridging The Gap are projected to reach a total asset value of $1 billion over three years.

Who qualifies for the incentives offered by Marriott's Bridging The Gap?

The incentives are designed for historically underrepresented owners and franchisees who meet specific qualifications.