Marriott International Expands Branded Residences Portfolio in Europe, Middle East & Africa Region
Marriott International announces significant expansion of its branded residences portfolio in the EMEA region, with 70 projects including 43 in pipeline and 27 open properties. The company has signed 26 agreements in the past two years, more than double the previous two-year period. Notable upcoming projects include The St. Regis Residences in Costa del Sol, Spain, and W Residences at Dubai Harbour. The portfolio spans 13 luxury and premium brands across EMEA, offering enhanced benefits through the ONVIA owner recognition platform. Key developments set to open by end of 2024 include Nujuma, The St. Regis Al Mouj Muscat Resort, and The Ritz-Carlton Residences in Baku.
Marriott International annuncia una significativa espansione del suo portfolio di residence a marchio nella regione EMEA, con 70 progetti che comprendono 43 in fase di sviluppo e 27 proprietà già aperte. Negli ultimi due anni, l'azienda ha firmato 26 accordi, più del doppio rispetto ai due anni precedenti. I progetti in arrivo includono The St. Regis Residences a Costa del Sol, Spagna, e W Residences al Dubai Harbour. Il portfolio comprende 13 marchi di lusso e premium in tutta l'EMEA, offrendo vantaggi migliorati attraverso la piattaforma di riconoscimento per proprietari ONVIA. Tra i principali sviluppi previsti per la fine del 2024 ci sono Nujuma, The St. Regis Al Mouj Muscat Resort e le residenze Ritz-Carlton a Baku.
Marriott International anuncia una expansión significativa de su cartera de residencias de marca en la región EMEA, con 70 proyectos que incluyen 43 en desarrollo y 27 propiedades abiertas. La empresa ha firmado 26 acuerdos en los últimos dos años, más del doble que en el período anterior de dos años. Los proyectos destacados que se avecinan incluyen The St. Regis Residences en Costa del Sol, España, y W Residences en Dubai Harbour. La cartera abarca 13 marcas de lujo y premium en toda EMEA, ofreciendo beneficios mejorados a través de la plataforma de reconocimiento para propietarios ONVIA. Los desarrollos clave que se abrirán para finales de 2024 incluyen Nujuma, The St. Regis Al Mouj Muscat Resort y las residencias Ritz-Carlton en Bakú.
메리어트 인터내셔널은 EMEA 지역에서 브랜드 레지던스 포트폴리오의 상당한 확장을 발표했습니다. 이 지역에서 70개의 프로젝트가 있으며, 그 중 43개는 진행 중이고 27개는 이미 개장했습니다. 지난 2년 동안 회사는 26개의 계약을 체결했으며, 이는 이전 2년간의 계약 수보다 두 배 이상 많습니다. 주목할 만한 향후 프로젝트로는 스페인 코스타 델 솔에 위치한 The St. Regis Residences와 두바이 하버의 W Residences가 있습니다. 이 포트폴리오는 EMEA 전역에 걸쳐 13개의 고급 및 프리미엄 브랜드를 포함하고 있으며, ONVIA 소유자 인식 플랫폼을 통해 향상된 혜택을 제공합니다. 2024년 말까지 개장 예정인 주요 개발에는 Nujuma, The St. Regis Al Mouj Muscat Resort, 그리고 바쿠의 리츠칼튼 레지던스가 포함됩니다.
Marriott International annonce une expansion significative de son portefeuille de résidences de marque dans la région EMEA, avec 70 projets comprenant 43 en cours et 27 propriétés ouvertes. Au cours des deux dernières années, l'entreprise a signé 26 accords, soit plus du double de la période de deux ans précédente. Parmi les projets à venir notables figurent The St. Regis Residences sur la Costa del Sol, en Espagne, et W Residences au Dubai Harbour. Le portefeuille couvre 13 marques de luxe et premium à travers l'EMEA, offrant des avantages améliorés grâce à la plateforme de reconnaissance des propriétaires ONVIA. Les développements clés prévus pour fin 2024 incluent Nujuma, The St. Regis Al Mouj Muscat Resort et les résidences Ritz-Carlton à Bakou.
Marriott International kündigt eine signifikante Erweiterung seines Portfolios an markengebundenen Residenzen in der EMEA-Region an, mit 70 Projekten, darunter 43 in der Pipeline und 27 eröffnete Objekte. Das Unternehmen hat in den letzten zwei Jahren 26 Verträge unterschrieben, was mehr als doppelt so viele wie im vorherigen Zeitraum von zwei Jahren ist. Zu den bemerkenswerten bevorstehenden Projekten gehören The St. Regis Residences an der Costa del Sol, Spanien, und W Residences im Dubai Harbour. Das Portfolio umfasst 13 Luxus- und Premium-Marken in der EMEA-Region, die durch die ONVIA-Besitzeranerkennungsplattform verbesserte Vorteile bieten. Wichtige Entwicklungen, die bis Ende 2024 eröffnet werden sollen, sind Nujuma, The St. Regis Al Mouj Muscat Resort und die Ritz-Carlton Residences in Baku.
- Strong portfolio expansion with 70 total projects (43 pipeline, 27 open)
- Significant growth with 26 new agreements in past two years
- High sales velocity demonstrated (W Residences Manchester - 98% sold in 6 months)
- Strong market demand (St. Regis Residences Dubai - 70% units sold in first hour)
- None.
Insights
The expansion of Marriott's branded residences portfolio in EMEA represents a significant strategic move with tangible business implications. The 70 total projects (43 pipeline, 27 operating) and 26 new agreements in two years demonstrate robust market demand and execution capability. Key performance indicators like the 70% units sold in first hour at St. Regis Dubai and 98% units sold in six months at W Residences Manchester validate the strong market reception.
The diversification across luxury urban and resort locations, coupled with the ONVIA benefits program, strengthens Marriott's competitive position in the high-margin branded residence sector. This expansion provides multiple revenue streams through licensing fees, management contracts and brand premiums. The focus on luxury brands like St. Regis and Ritz-Carlton positions Marriott to capture high-net-worth buyers in premium markets.
Underscoring the company's global leadership in branded residences and luxury development, Marriott International announces a strong residential pipeline in the EMEA region.
In the past two years, the global hospitality leader has signed 26 agreements to bring branded residences to iconic destinations in the region, more than double the amount from the preceding two years. With locations ranging from luxurious resort addresses, such as The St. Regis Residences, Casares – Costa del Sol, a highly anticipated project announced last month, to premier urban destinations like the W Residences at
"As Marriott continues to meet the increasing global demand for branded residences and world-class luxury experiences, the EMEA region, home to some of the world's most coveted and iconic destinations, has been a key driver of our accelerated growth," said Dana Jacobsohn, Chief Development Officer, Global Mixed-Use Development. "Through providing extraordinary benefits for both developers and Residence Owners, we continue to strengthen our industry-leading position in the segment, and I couldn't be prouder of the work the company is doing to bring such extraordinary residential projects to life."
With 16 luxury and premium brand offerings, 13 of which have an open or signed residential property in the EMEA region, Marriott Branded Residences offer development licensees the opportunity to leverage strong brand recognition and lead generation platforms, which have the potential to result in higher sales velocity and increased sales value for developers. Along with the world-renowned service that guests expect from Marriott brands, Residence Owners also have the opportunity to receive enhanced benefits from the recently announced owner recognition platform, ONVIA, which provides exclusive offerings within the Marriott Bonvoy® portfolio.
"Marriott is proud to work with some of the industry's top developers across EMEA, who are an essential part of our company's continued success," said Jaidev Menezes, Regional Vice President, Mixed-Use Development, EMEA. "Through the combination of best-in-class developers, renowned design experts, iconic destinations, and people-first service, Marriott's industry-leading value proposition is well-positioned to continue bringing premier and luxury lifestyle offerings to Residence Owners."
From breathtaking Mediterranean Sea views to luxury urban residences, recent projects for which the company has signed agreements and/or launched include:
- Announced this fall, The St. Regis Residences, Casares, Costa del Sol, is a standalone residential property poised to redefine luxury living in
Spain as Marriott's first branded residence in the country. - The Ritz-Carlton Residences,
Dubai , Creekside, which just began construction, will offer 200 residences across 7 seven buildings and 12 mansions, each featuring exclusive yacht berthing for residents. - Highgate, in collaboration with Marriott, announced plans to rebrand several of its properties in the Algarve,
Portugal to co-located hotel and residences expected to open in mid-2025: The Residences at The Westin Salgados Beach Resort, Algarve and Marriott Residences Salgados Resort, Algarve. - The Ritz-Carlton Residences, Diriyah, which recently launched sales, feature designs inspired by the rich Najdi heritage, with exquisitely designed villas, apartments and duplexes that capture the essence of elegance and tradition. This launch follows the successful sell-out of the initial standalone 106 villas also located at The Ritz-Carlton Residences, Diriyah in the North District of the Kingdom, which sold out within a year of launch.
- The St. Regis Residences, Financial Center Road,
Dubai , which sold70% of its units in the first hour of sales launch, and the W Residences Manchester, whose developer recently announced that it sold98% of units in under six months, both of which demonstrate the potential sales velocity that developers may experience when working with Marriott brands.
By the end of 2024, Marriott expects to celebrate the opening of highly anticipated projects across the region, including:
- Nujuma, a Ritz-Carlton Reserve Residence, which marks the first Ritz-Carlton Reserve in the EMEA region, will offer Residence Owners a rare and immersive escape to discover Saudi Arabian culture and the untapped wonders of the Red Sea.
- Located in the heart of Al Mouj, one of
Oman's most exclusive neighborhoods, The Residences at the St. Regis Al Mouj Muscat Resort offer an exquisite gateway to the captivating cultural wonders ofOman . - As the first St. Regis Residences in
Southeast Europe , The Residences at the St. Regis Belgrade will offer a bespoke residential experience with incredible views of the Belgrade skyline. - The Ritz-Carlton Residences,
Baku , with a design drawing inspiration from the diverse influences of the city's history, culture, language, and religion, will offer residents distinct service and luxury living in a vibrant district inBaku, Azerbaijan .
For more information on Marriott Branded Residences, visit https://marriottresidences.com/.
Note of Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of
Marriott International, Inc.
Marriott International, Inc. (Nasdaq: MAR) is based in
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SOURCE Marriott International, Inc.
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