Marriott International Announces New Offering to Work Anywhere with Marriott Bonvoy as an Alternative to Working from Home for the Day, Overnight or Getaway

Rhea-AI Summary

Marriott International (NASDAQ: MAR) has launched a new program under Marriott Bonvoy offering flexible work options designed for remote workers. The program includes Day Pass, Stay Pass, and Play Pass packages, catering to individuals looking for alternatives to traditional home office environments. Data shows 42% of business professionals would consider hotel rooms for work. The offerings focus on amenities like reliable Wi-Fi, ample workspace, and access to hotel facilities. Currently available in select cities like Atlanta and New York, Marriott plans expansion to global markets.

Positive

• 42% of surveyed professionals are open to working from hotel rooms, indicating strong potential demand.
• Introduces flexible booking options with Day Pass, Stay Pass, and Play Pass to attract remote workers.
• Provides enhanced amenities such as reliable Wi-Fi and access to hotel facilities, improving guest experience.

Negative

• Limited initial availability in select cities may restrict immediate revenue potential.
• Potential challenges in executing consistent service quality across varied global locations.

BETHESDA, Md., Oct. 27, 2020 /PRNewswire/ -- Marriott International, Inc. (NASDAQ: MAR) announced a new program to work anywhere with Marriott Bonvoy that meets consumers where they are in their lives – juggling working and schooling from home and seeking a little inspiration to break-up the monotony.  Marriott Bonvoy's new Day Pass, Stay Pass and Play Pass packages were designed as flexible options whether guests are seeking a one day stay from early morning into the evening, extended overnight stay with early morning check in and evening checkout or a multi-day work and leisure destination getaway.

"Working remotely doesn't necessarily have to mean working from home, where blurred lines between personal and professional lives can create distractions and stress," said Stephanie Linnartz, Group President – Consumer Operations, Technology & Emerging Businesses, Marriott International. "We are inviting guests to work anywhere with Marriott Bonvoy to help them be more productive and achieve a better work/life balance by reimagining our hotel rooms as local remote workspaces for our customers. By providing flexible booking options, our loyalty members and guests have a familiar alternative when choosing where to work."

When asked, 42 percent of more than 400 business professionals – Marriott Bonvoy members and non-members – in the U.S. who participate in the company's research community indicated they would consider working from a hotel guest room to address their current realities which include:

• Desire to break up the day-to-day monotony.
• Not having a dedicated workspace environment and feeling claustrophobic in small apartments.
• No boundary between work and personal life, especially for families managing remote learning for kids.
• Inability to focus and work uninterrupted on important presentations, projects and meetings.
• Competing for insufficient Wi-Fi.

"Our hotels and our internal teams are engaging and listening to our communities daily to understand how we can best meet their needs locally and globally based on the continuously evolving changes to employer, school and local mandates and regulations. We believe this continuous evolution and innovation with our corporate clients and consumers will help drive the future of Marriott's offerings," added Linnartz.

Marriott Bonvoy's Day Pass, Stay Pass and Play Pass packages were created with input from consumers, hotel operations and corporate partners. Consumers expressed what is important to them in considering a hotel guest room as their workspace:

• Fast and reliable Wi-Fi and technology.
• Clean and disinfected places to work.
• Ample desk space with a comfortable chair and plenty of nearby electrical outlets.
• Modern space with a view and natural light.
• Peace and quiet with no distractions.
• Access to coffee, bottled water and food.
• Access to hotel perks like the gym and pool.

Day Pass is a new offering that makes the hotel room your office for the day from 6 AM check in to 6 PM check out. Guests are provided easy access to enhanced Wi-Fi, food and drinks and additional spaces in the hotel. Additionally, guests are free to access the on-property business facilities such as printing, fax and scanning equipment, wherever available and depending on brand. Marriott Bonvoy members will receive a complimentary welcome amenity of healthy snacks, gift shop discounts, and lounge access where available for those with Platinum, Titanium or Ambassador Elite status and they will earn points on eligible hotel charges.

This package is currently being offered in select hotels in Atlanta, Phoenix, Dallas, New York, Toronto, London, Singapore, Kuala Lumpur and Hong Kong, with planned expansion in Europe, Middle East and Latin America.

Stay Pass combines a Day Pass for work with an overnight stay.  It is designed to marry all the benefits of a hotel stay with the convenience to be productive and make the most of the workday, with early check in at 6 am and late checkout at 6 pm the day of departure. In addition to all the amenities included in Day Pass, guests may take advantage of hotel amenities, whether a quick swim, or a workout, in markets where regulations allow. Guests can also enjoy free breakfast and complimentary evening cocktails, wherever available. Marriott Bonvoy members will be able to earn Elite night credits, points on eligible hotel charges, gift shop discounts and take advantage of lounge access where available for those with Platinum, Titanium or Ambassador Elite status. Stay Pass is currently available at nearly 2,000 hotels worldwide.

Play Pass is for those seeking to work while also getting away – even with family. Available in participating luxury and resort locations worldwide, Play Pass recognizes that consumers currently have much more flexibility to travel, work and engage in school from anywhere they want. Increasingly, consumers are choosing to escape the confines of their home office or work desk and travel while making the most of work and play time too. With Play Pass, guests enjoy a business concierge, supervised kids' activities, preferred office/study spaces along with curated experiences for the whole family to enjoy. Marriott Bonvoy members will be able to earn Elite night credits and points on eligible charges along with access to standard member benefits. Play Pass is currently available in many locations including properties in Bali, Venice, Hawaii, Florida, California, Arizona, Cancun, Rio de Janeiro, Sharm el-Sheikh (Egypt), Limassol (Cyprus), Koh Samui (Thailand), and Marabella and Tenerife (Spain).

To learn more and book a Day Pass, Stay Pass or Play Pass, please visit workanywhere.marriott.com.

About Marriott Bonvoy    
Marriott Bonvoy, Marriott International's travel program, comprises the company's portfolio of 30 hotel brands and home rental offering Homes & Villas by Marriott International. Members can earn and redeem points for stays and accelerate the points they earn with co-branded credit cards from JP Morgan Chase and American Express. The program offers exclusive member experiences and destination tours and adventures on Marriott Bonvoy Moments. When members book direct on Marriott.com they receive perks including free and enhanced Wi-Fi and exclusive member-only rates, and on the Marriott app they enjoy mobile check-in and checkout, Mobile Requests and, wherever available, Mobile Key. To enroll for free or for more information about Marriott Bonvoy, visit MarriottBonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, Twitter and Instagram.    

About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,400 properties under 30 leading brands spanning 135 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

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SOURCE Marriott International, Inc.

FAQ

What new program has Marriott announced related to remote work?

Marriott announced a new program allowing remote workers to use hotel rooms as workspaces through Day Pass, Stay Pass, and Play Pass packages.

What are the benefits of Marriott's Day Pass offering?

The Day Pass allows guests to use hotel rooms as offices from 6 AM to 6 PM, with access to enhanced Wi-Fi and business facilities.

In which cities is the Marriott Bonvoy program initially available?

The program is available in cities like Atlanta, New York, and Dallas, with plans for global expansion.

How does the Stay Pass differ from the Day Pass?

The Stay Pass combines a day use of a hotel room for work with an overnight stay, including additional hotel amenities and benefits.

What percentage of professionals would consider working from a hotel room?

42% of surveyed professionals indicated they would consider working from a hotel guest room.