C&A Selects Manhattan Active® Warehouse Management to Modernize and Optimize its Supply Chain Operations

Rhea-AI Summary

Manhattan Associates (NASDAQ: MANH) has partnered with C&A, a leading fashion retailer, to implement its Manhattan Active Warehouse Management system across five Brazilian distribution centers by 2022. This initiative began with C&A's ecommerce fulfillment center in São Paulo, designed to support the retailer's growing online business, which saw a 300% growth in 2020. The cloud-native system is expected to enhance supply chain speed and improve inventory management, ultimately leading to better customer experiences.

Positive

• Partnership with C&A to enhance warehouse management across five Brazilian distribution centers.
• Initial rollout supports C&A's exponential ecommerce growth, which surged 300% in 2020.
• Manhattan Active Warehouse Management is a cloud-native solution, promoting supply chain adaptability.

Negative

• None.

ATLANTA, July 28, 2021 (GLOBE NEWSWIRE) -- Manhattan Associates Inc. (NASDAQ: MANH) today announced that C&A, one of the world’s leading fashion retailers, has chosen to implement Manhattan Active^® Warehouse Management across its five Brazilian distribution centers by 2022. This rollout started at C&A’s ecommerce fulfillment center in São Paulo, which went live this year, and will initially help the retailer manage its rapidly growing online business.

C&A is a leading fashion retail brand with locations across 21 countries. For generations, the retailer has excelled in offering affordable clothing in the latest styles and fashion. It opened its Brazilian operations in 1976 and is now serving millions of customers a week across more than 300 stores. After experiencing a 300% growth in its ecommerce business in 2020, C&A needed a solution that would keep up with this demand shift and streamline its distribution processes while continuing to provide customers with the best possible shopping experience across all of its channels.

Manhattan Active Warehouse Management is the world’s first cloud-native enterprise-class warehouse management system capable of unifying every aspect of distribution, and never needs upgrading. Crafted entirely from microservices, this solution ushers in a new level of supply chain speed, adaptability and ease of use.

“We needed a solution that would support C&A today while also preparing us for the uncertainties of tomorrow. Manhattan Active WM is the platform of the future and exactly what we wanted to bring to our customers,” said Alan Yarschel, director of supply chain at C&A. “This market-leading solution will provide our customers with a great shopping experience, improved inventory availability and faster shipping times – among many other benefits.”

“As the leader in warehouse management technology, Manhattan looks forward to helping C&A provide its customers with a world-class shopping experience,” said Bob Howell, senior vice president, Americas, at Manhattan Associates. “Manhattan Active Warehouse Management will undoubtedly streamline C&A’s supply chain and help them continue rapid and strong growth.”

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ABOUT C&A
With over 2,000 stores in 21 countries and more than 60,000 employees, C&A is one of the world’s leading fashion retailers. Every day, C&A welcomes more than four million visitors to its stores in Brazil, Europe, China and Mexico, offering quality fashion for the whole family at affordable prices. For further information, please visit C&A’s website: www.c-a.com.

ABOUT MANHATTAN ASSOCIATES
Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.

Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com.

Press Contact:
Rick Fernandez
Manhattan Associates
Tel: +1 678 597 6988
rfernandez@manh.com

FAQ

What is the partnership between Manhattan Associates and C&A?

Manhattan Associates is providing its Warehouse Management system to C&A for five distribution centers in Brazil.

When will the Manhattan Active Warehouse Management be implemented for C&A?

The implementation will take place by 2022, starting with the ecommerce fulfillment center in São Paulo.

What growth did C&A experience in its ecommerce business?

C&A experienced a 300% growth in its ecommerce business in 2020.

What technology is Manhattan Active Warehouse Management based on?

The system is a cloud-native solution designed to unify all aspects of distribution without needing upgrades.