New Research Unveils Key Success Factors for Retailers in Unified Commerce Excellence
Leaders Achieve Up to 3X Revenue Growth and 1.7X Customer Lifetime Value
Among the retailers assessed, only
As commerce ecosystems continue to transform at a blistering pace, retailers must continuously evolve their Unified Commerce capabilities to create long-term, sustainable value. From 2023 to 2025, the bar for unified commerce leadership has risen dramatically.
Shopping Experience – Today’s consumers move seamlessly across channels and touchpoints, without drawing distinctions between them. Multi-channel shoppers spend
Checkout Experience - Checkout must be reimagined to seamlessly blend operational efficiency with deeper engagement and personalization.
Fulfillment Experience – Today’s consumers—accustomed to same-day delivery, real-time tracking, and flexible pickup options—are redefining fulfillment expectations. The benchmark reveals that
Service Experience – Consumers don't see channels, they see relationships. They expect every interaction to build seamlessly on the last, without repeating themselves, no matter who they are speaking to.
“While every aspect of unified commerce is a driver of business success,” says Ann Ruckstuhl, SVP and CMO at
“The Benchmark clearly highlights the future belongs to those retailers who can translate insights into instant, seamless experiences,” said Carrie Tharp, VP, Strategic Global Solutions & Industries at Google Cloud. “The retailers winning at unified commerce are harnessing the power of GenAI to create hyper-personalized experiences that anticipate customer needs before they're even voiced and build genuine, data-fueled connections that redefine customer loyalty.”
Click HERE to view and download the complete 2025 Unified Commerce Benchmark for Specialty Retail. Receive up-to-date product, customer and partner news directly from Manhattan Associates on LinkedIn.
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Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge cloud solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com
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Source: Manhattan Associates Inc.