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Massimo Launches the All-New 2025 Buck 550-6 Crew UTV: Redefining Value in the Powersports Market

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Massimo Group (NASDAQ: MAMO) has launched its new 2025 Buck 550-6 Crew UTV, targeting families and outdoor enthusiasts with a focus on comfort and affordability. Priced at $11,999, it's positioned as the most affordable six-seater UTV in its class. The vehicle features a 33 HP engine, GPS touchscreen navigation, four ABS half-doors, and aluminum alloy wheels with all-terrain tires. Available through 2,800+ partner locations, the UTV is designed with low ground clearance for easier access, particularly appealing to older users. The model combines modern aesthetics with practical functionality, including a complete lighting system and independent suspension.

Massimo Group (NASDAQ: MAMO) ha lanciato il suo nuovo 2025 Buck 550-6 Crew UTV, rivolto a famiglie e appassionati di attività all'aperto, con un focus sul comfort e sull'accessibilità. Prezzo di $11,999, è posizionato come il UTV a sei posti più economico della sua categoria. Il veicolo è dotato di un motore da 33 CV, navigazione GPS con touchscreen, quattro porte a metà con ABS e cerchi in lega di alluminio con pneumatici per tutti i terreni. Disponibile attraverso oltre 2,800 punti vendita partner, il UTV è progettato con una bassa altezza da terra per facilitare l'accesso, particolarmente attraente per gli utenti più anziani. Questo modello combina estetica moderna con funzionalità pratica, inclusi un sistema di illuminazione completo e sospensioni indipendenti.

Massimo Group (NASDAQ: MAMO) ha lanzado su nuevo 2025 Buck 550-6 Crew UTV, dirigido a familias y entusiastas de actividades al aire libre, con un enfoque en la comodidad y la asequibilidad. Con un precio de $11,999, se posiciona como el UTV de seis plazas más asequible de su clase. El vehículo cuenta con un motor de 33 HP, navegación GPS con pantalla táctil, cuatro puertas ABS a media altura y llantas de aleación de aluminio con neumáticos todoterreno. Disponible a través de más de 2,800 ubicaciones asociadas, el UTV está diseñado con una baja distancia al suelo para un acceso más fácil, especialmente atractivo para los usuarios mayores. Este modelo combina estética moderna con funcionalidad práctica, incluyendo un sistema de iluminación completo y suspensión independiente.

Massimo Group (NASDAQ: MAMO)는 2025 Buck 550-6 Crew UTV를 새롭게 출시하여 가족과 야외 활동 애호가들을 겨냥하고 있으며, 편안함과 경제성에 중점을 두고 있습니다. 가격은 $11,999로, 이 카테고리에서 가장 저렴한 6인승 UTV로 자리 잡고 있습니다. 이 차량은 33마력 엔진, GPS 터치스크린 내비게이션, ABS 반쪽 문 4개 및 전지형 타이어가 장착된 알루미늄 합금 휠을 특징으로 합니다. 2,800개 이상의 파트너 장소를 통해 구매 가능하며, 낮은 지상고로 설계되어 접근이 용이하여 특히 노인 사용자들에게 매력적입니다. 이 모델은 현대적인 미학과 실용적인 기능성을 결합하고 있으며, 완벽한 조명 시스템과 독립 서스펜션을 포함하고 있습니다.

Massimo Group (NASDAQ: MAMO) a lancé son nouveau 2025 Buck 550-6 Crew UTV, destiné aux familles et aux amateurs d'activités en plein air, en mettant l'accent sur le confort et l'accessibilité. Avec un prix de 11 999 $, il se positionne comme le UTV à six places le plus abordable de sa catégorie. Le véhicule est équipé d'un moteur de 33 CV, d'une navigation tactile GPS, de quatre demi-portes en ABS et de roues en alliage d'aluminium avec des pneus tout-terrain. Disponible à travers plus de 2 800 points de vente partenaires, le UTV est conçu avec une faible garde au sol pour un accès plus facile, ce qui est particulièrement séduisant pour les utilisateurs plus âgés. Ce modèle allie esthétisme moderne et fonctionnalité pratique, y compris un système d'éclairage complet et une suspension indépendante.

Die Massimo Group (NASDAQ: MAMO) hat ihren neuen 2025 Buck 550-6 Crew UTV auf den Markt gebracht, der sich an Familien und Outdoor-Enthusiasten richtet und Komfort sowie Erschwinglichkeit in den Fokus stellt. Mit einem Preis von $11,999 ist er als das erschwinglichste Sechs-Sitzer-UTV seiner Klasse positioniert. Das Fahrzeug verfügt über einen 33 PS Motor, GPS-Touchscreen-Navigation, vier ABS-Halbüren und Aluminiumlegierungsräder mit All-Terrain-Reifen. Erhältlich an über 2,800 Partnerstandorten, wurde das UTV mit einer niedrigen Bodenfreiheit für einen leichteren Zugang entworfen, was es besonders attraktiv für ältere Benutzer macht. Das Modell kombiniert modernes Design mit praktischer Funktionalität, einschließlich eines kompletten Beleuchtungssystems und einer unabhängigen Federung.

Positive
  • Competitive pricing at $11,999, positioning as most affordable in six-seater class
  • Wide distribution network with 2,800+ partner locations
  • Strategic market positioning targeting growing demographic of older users
Negative
  • None.

Insights

The launch of the Buck 550-6 Crew UTV represents a strategic market positioning that could significantly impact Massimo's revenue potential. At $11,999, it's positioned as the most affordable six-seater UTV, creating a compelling value proposition in a growing market segment. The product addresses key consumer pain points, particularly for older demographics, through features like low ground clearance and enhanced accessibility.

With distribution through 2,800+ partner locations, Massimo has the infrastructure to capitalize on this launch. The timing aligns with increasing demand for affordable recreational vehicles and the feature set matches current market trends toward family-oriented outdoor activities. The competitive pricing strategy could pressure larger competitors and potentially increase Massimo's market share in the UTV segment.

Sets a New Standard in the Industry for Comfort, Functionality, and Affordability in the Six-Seater UTV market

GARLAND, Texas, Nov. 21, 2024 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO) ("Massimo"), a manufacturer and distributor of powersports vehicles and pontoon boats, today announced the launch of its latest 2025 UTV model, the Buck 550-6 Crew, specifically designed to meet the needs of families and outdoor enthusiasts, or light-duty work around a property.

The newly redesigned Buck 550-6 Crew UTV sets a new standard for comfort, functionality, and affordability in the six-seater UTV market. The UTV is purpose-built to cater to a diverse range of consumers, and features a compact and versatile design making it particularly well-suited for the growing demographic of older users. Its low ground clearance eliminates the challenges of entering and exiting the cabin, addressing a longstanding market need.

This model fills a gap in the market for lightweight, comfortable recreational vehicles seating four to six passengers, all while maintaining an MSRP of only $11,999—making it the most affordable option in its class. Additionally, with its unparalleled price-to-performance ratio, the Buck 550-6 Crew satisfies the rising demand for affordable, high-quality UTVs in today's economic climate.

The Buck 550-6 Crew UTV is available for purchase now through one of Massimo's more than 2,800 partner locations.

Highlights of the 2025 Buck 550-6 Crew

  • All-New Exterior Design: Modernized, streamlined aesthetics combined with durable materials for enhanced impact resistance and visual appeal.
  • 33 HP Engine: Offers smooth and reliable power for both light-duty work and outdoor adventures.
  • Upgraded GPS Touchscreen Navigation: Standard advanced navigation system for precise route planning and real-time updates during outdoor explorations.
  • Four ABS Half-Doors: Enhanced passenger safety and comfort with a durable, secure design as a standard feature.
  • Aluminum Alloy Wheels with All-Terrain Tires: Durable 25-inch tires paired with reinforced aluminum alloy wheels ensure stability and durability across various terrains.
  • Independent Suspension System: Improves ride comfort and performance on uneven surfaces, catering to both casual and rugged use.
  • Complete Lighting System: Includes headlights, taillights, and turn signals for improved visibility and safety, day or night.

"The 2025 Buck 550-6 Crew is meeting market needs with consumer-focused design, and represents our continued commitment to innovation and quality," said David Shan, Founder, Chairman & CEO of Massimo. "This vehicle meets the demands of families, outdoor enthusiasts, and light-duty users, all while offering the most competitive price in the market. We believe this UTV will set a new standard in the industry and drive significant growth for Massimo Motor."

About Massimo Group

Massimo Group (NASDAQ: MAMO) is a manufacturer and distributor of powersports vehicles and pontoon boats. Founded in 2009, Massimo Motor believes it offers some of the most value packed UTV's, off-road, and on-road vehicles in the industry. The company's product lines include a wide selection of farm and ranch tested utility UTVs, recreational ATVs, and Americana style mini-bikes. Massimo Marine manufacturers and sells Pontoon and Tritoon boats with a dedication to innovative design, quality craftsmanship, and great customer service. Massimo is also developing electric versions of UTVs, golf-carts and pontoon boats. The company's 376,000 square foot factory is in the heart of the Dallas / Fort Worth area of Texas in the city of Garland. For more information, visit massimomotor.com and massimomarine.com.

Forward-Looking Statements

This press release contains statements that constitute "forward-looking statements," including with respect to the initial public offering and the use of proceeds thereof. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," "continue," "contemplate," "plan," and other words and terms of similar meaning. These forward-looking statements include information concerning statements regarding future cash needs, future operations, business plans and future financial results; and any other statements that are not historical facts. No assurance can be given that the proceeds of the offering will be used as indicated. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of Massimo, including those set forth in the "Risk Factors" section of Massimo's Registration Statement on Form S-1 for the initial public offering filed with the SEC. Copies are available on the SEC's website, www.sec.gov. Massimo undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Company
Dr. Yunhao Chen
Chief Financial Officer
Massimo Group
ir@massimomotor.com

Investor Relations 
Chris Tyson 
Executive Vice President
MZ North America
Direct: 949-491-8235
MAMO@mzgroup.us

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SOURCE Massimo Group

FAQ

What is the price of Massimo's 2025 Buck 550-6 Crew UTV (MAMO)?

The 2025 Buck 550-6 Crew UTV is priced at $11,999 MSRP, making it the most affordable option in its class.

What are the key features of Massimo's 2025 Buck 550-6 Crew UTV (MAMO)?

Key features include a 33 HP engine, GPS touchscreen navigation, four ABS half-doors, aluminum alloy wheels with 25-inch all-terrain tires, independent suspension system, and complete lighting system.

How many dealer locations sell the 2025 Buck 550-6 Crew UTV (MAMO)?

The Buck 550-6 Crew UTV is available through more than 2,800 Massimo partner locations.

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