Massimo Announces Expansion of Successful Partnership with Rural King for 2025

Rhea-AI Summary

Massimo Group (NASDAQ: MAMO) announced the expansion of its retail partnership with Rural King for 2025, following a successful year of go-kart sales. The expanded program will include UTVs, ATVs, go-karts, golf carts, and mini bikes, available both online and in select Rural King stores. Rural King operates over 130 locations across the U.S. and plans to add five new stores in 2024, expanding into a 14th state. The partnership aims to leverage Rural King's established market presence and customer base to enhance Massimo's brand growth and market footprint nationwide.

Positive

• Expansion of successful retail partnership with Rural King
• Broader product distribution through 130+ Rural King locations
• Access to Rural King's established customer base
• Expansion into new geographic markets through Rural King's growth

Negative

• None.

Insights

Market Research Analyst

This expanded retail partnership marks a significant distribution milestone for Massimo. Rural King's network of over 130 stores and growing footprint provides substantial market exposure, particularly in rural and suburban areas where demand for powersports vehicles is typically high. The expansion from just go-karts to a full product line including UTVs, ATVs and golf carts represents a major opportunity to capture market share.

Rural King's addition of 5 new stores in 2024 and plans for 15 stores over 13 months indicates strong growth potential for the partnership. For a company with $118M market cap, securing broader distribution through an established retailer with proven success in their target demographic is important for scaling operations and increasing market penetration. The partnership's initial success with go-karts validates the market fit and suggests promising revenue potential from the expanded product lineup.

Sales Channel Strategist

The omnichannel approach combining online availability with in-store presence is strategically sound. Rural King's established e-commerce platform provides Massimo immediate digital reach, while physical stores offer customers the important hands-on experience important for powersports vehicle purchases. The timing of this expansion into 2025 allows for proper inventory planning and logistics coordination.

The diversification of product offerings through Rural King reduces Massimo's distribution risk and potentially lowers customer acquisition costs through shared marketing opportunities. Rural King's expansion into a 14th state also opens new geographic markets without Massimo having to establish direct operations, creating an efficient pathway for territorial growth.

Expanded Massimo Lineup of UTVs, ATVs, Go-Karts, Golf Carts and Mini Bikes to be Available Online at Rural King's Website and in Select Stores Throughout 2025

GARLAND, Texas, Nov. 18, 2024 /PRNewswire/ -- Massimo Group (NASDAQ: MAMO) ("Massimo"), a manufacturer and distributor of powersports vehicles and pontoon boats, today announced the expansion of its successful retail partnership with Rural King, a leading farm and home store with locations across the U.S.

After an outstanding year offering Massimo Motor's selection of go-karts to Rural King customers, both companies are excited to expand this partnership in 2025. The expanded program will introduce a wider range of Massimo products available both online and in-store, including UTVs, ATVs, go-karts, golf carts, and mini bikes.

Rural King, known as "America's Farm and Home Store," operates over 130 locations across the U.S., offering a diverse product lineup and exemplary customer service tailored to rural and suburban communities. Known for its commitment to quality and value, Rural King is a trusted name among American consumers, making it a natural partner for Massimo Motor as we continue to grow our brand presence nationwide. Rural King recently announced the addition of five new stores in 2024, including expansion into a 14th state, as part of a long-term growth strategy that includes opening 15 stores over the next 13 months.

"After a strong first year with Rural King, we are excited to build on our success by introducing a more comprehensive lineup of powersports products to their customers," said David Shan, Founder, Chairman & CEO of Massimo. "This partnership represents an important step forward in our retail strategy and brand growth. By working with trusted retailers like Rural King, we can provide a seamless and accessible experience for customers seeking high-quality powersports products."

The expanded Massimo lineup will be available online at Rural King's website and in select stores throughout 2025, bringing Massimo's high-quality, affordable vehicles to a broader audience across the U.S. This growth in product availability underscores Massimo's commitment to meeting rising customer demand for versatile and reliable powersports options, from outdoor adventures to daily utility.

The extended partnership with Rural King reflects Massimo Motor's strategic focus on growth through established retail partnerships that expand its market footprint and deepen customer engagement. As Massimo continues to expand its brand across the U.S., these partnerships are instrumental in reaching customers who value quality, affordability, and performance in their powersports vehicles.

Shan continued: "Rural King's reputation for quality and customer service aligns perfectly with Massimo's brand values. With Rural King's established market presence and loyal customer base, this partnership sets a strong foundation for Massimo's future growth and enhances our ability to serve an even wider customer base across the country."

About Massimo Group

Massimo Group (NASDAQ: MAMO) is a manufacturer and distributor of powersports vehicles and pontoon boats. Founded in 2009, Massimo Motor believes it offers some of the most value packed UTV's, off-road, and on-road vehicles in the industry. The company's product lines include a wide selection of farm and ranch tested utility UTVs, recreational ATVs, and Americana style mini-bikes. Massimo Marine manufacturers and sells Pontoon and Tritoon boats with a dedication to innovative design, quality craftsmanship, and great customer service. Massimo is also developing electric versions of UTVs, golf-carts and pontoon boats. The company's 376,000 square foot factory is in the heart of the Dallas / Fort Worth area of Texas in the city of Garland. For more information, visit massimomotor.com and massimomarine.com.

Forward-Looking Statements

This press release contains statements that constitute "forward-looking statements," including with respect to the initial public offering and the use of proceeds thereof. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," "continue," "contemplate," "plan," and other words and terms of similar meaning. These forward-looking statements include information concerning statements regarding future cash needs, future operations, business plans and future financial results; and any other statements that are not historical facts. No assurance can be given that the proceeds of the offering will be used as indicated. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of Massimo, including those set forth in the "Risk Factors" section of Massimo's Registration Statement on Form S-1 for the initial public offering filed with the SEC. Copies are available on the SEC's website, www.sec.gov. Massimo undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Company
Dr. Yunhao Chen
Chief Financial Officer
Massimo Group
ir@massimomotor.com

Investor Relations 
Chris Tyson 
Executive Vice President
MZ North America
Direct: 949-491-8235
MAMO@mzgroup.us

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SOURCE Massimo Group

FAQ

What new products will Massimo (MAMO) offer through Rural King in 2025?

In 2025, Massimo will expand its product lineup at Rural King to include UTVs, ATVs, go-karts, golf carts, and mini bikes, available both online and in select stores.

How many stores will Rural King have for Massimo (MAMO) products distribution?

Rural King operates over 130 locations across the U.S. and plans to add five new stores in 2024, expanding into a 14th state.

When will the expanded Massimo (MAMO) product line be available at Rural King?

The expanded Massimo product lineup will be available throughout 2025 on Rural King's website and in select stores.