Mastercard: Supporting Startups That Are Moving More Sustainable Grocery Picks Up the Food Chainhain
Mastercard highlights Reewild, a London-based startup developing an AI-powered carbon tracking meal planner app. The app provides emissions data for 1.2 million products and carbon-rated recipes, helping consumers make sustainable food choices. Reewild is piloting an eco-reward program offering points for low-emissions purchases, redeemable for rewards like energy bill discounts and e-bike rentals.
The startup, founded by Freddie Lintell, has joined Mastercard Start Path, the company's startup engagement program, working with the Mastercard Sustainability Innovation Lab. The rewards program is currently being tested with CH&CO at University College London's cafeterias, where students can redeem points for free coffees and vegetarian meals.
According to Reewild, users can save up to $1,800 annually while reducing their carbon emissions by 35% using the app.
Mastercard mette in evidenza Reewild, una startup con sede a Londra che sta sviluppando un'app per la pianificazione dei pasti alimentata dall'IA e focalizzata sul tracciamento del carbonio. L'app fornisce dati sulle emissioni per 1,2 milioni di prodotti e ricette classificate in base al carbonio, aiutando i consumatori a fare scelte alimentari sostenibili. Reewild sta testando un programma di eco-premi che offre punti per acquisti a basse emissioni, riscattabili per premi come sconti sulle bollette energetiche e noleggi di e-bike.
La startup, fondata da Freddie Lintell, è entrata a far parte di Mastercard Start Path, il programma di coinvolgimento delle startup dell'azienda, collaborando con il Mastercard Sustainability Innovation Lab. Il programma di premi è attualmente in fase di test con CH&CO nelle caffetterie del University College London, dove gli studenti possono riscattare punti per caffè gratuiti e pasti vegetariani.
Secondo Reewild, gli utenti possono risparmiare fino a $1.800 all'anno riducendo le loro emissioni di carbonio del 35% utilizzando l'app.
Mastercard destaca a Reewild, una startup con sede en Londres que está desarrollando una app de planificación de comidas impulsada por IA para el seguimiento de carbono. La app proporciona datos de emisiones para 1,2 millones de productos y recetas clasificadas por carbono, ayudando a los consumidores a hacer elecciones alimentarias sostenibles. Reewild está pilotando un programa de recompensas ecológicas que ofrece puntos por compras de bajas emisiones, canjeables por recompensas como descuentos en facturas de energía y alquileres de bicicletas eléctricas.
La startup, fundada por Freddie Lintell, se ha unido a Mastercard Start Path, el programa de participación de startups de la compañía, trabajando con el Mastercard Sustainability Innovation Lab. El programa de recompensas se está probando actualmente con CH&CO en las cafeterías del University College London, donde los estudiantes pueden canjear puntos por cafés gratis y comidas vegetarianas.
Según Reewild, los usuarios pueden ahorrar hasta $1,800 anuales mientras reducen sus emisiones de carbono en un 35% utilizando la app.
마스터카드는 런던에 본사를 둔 스타트업 Reewild를 강조합니다. 이 스타트업은 AI 기반의 탄소 추적 식단 계획 앱을 개발하고 있습니다. 이 앱은 120만 개의 제품에 대한 배출량 데이터를 제공하고 탄소 등급이 매겨진 레시피를 제공하여 소비자가 지속 가능한 식품 선택을 할 수 있도록 돕습니다. Reewild는 저탄소 구매에 대해 포인트를 제공하는 에코 보상 프로그램을 시험 운영하고 있으며, 이 포인트는 에너지 요금 할인 및 전기 자전거 대여와 같은 보상으로 교환할 수 있습니다.
Freddie Lintell이 설립한 이 스타트업은 마스터카드 스타트 패스에加入되어, 회사의 스타트업 참여 프로그램으로서 마스터카드 지속 가능성 혁신 연구소와 협력하고 있습니다. 이 보상 프로그램은 현재 런던 대학교의 CH&CO 카페테리아에서 테스트되고 있으며, 학생들은 포인트를 무료 커피 및 채식 식사로 교환할 수 있습니다.
Reewild에 따르면 사용자는 이 앱을 사용하여 연간 $1,800를 절약하고 탄소 배출량을 35% 줄일 수 있습니다.
Mastercard met en avant Reewild, une startup basée à Londres qui développe une application de planification de repas alimentée par IA et axée sur le suivi du carbone. L'application fournit des données d'émissions pour 1,2 million de produits et des recettes classées par carbone, aidant les consommateurs à faire des choix alimentaires durables. Reewild teste un programme de récompenses écologiques offrant des points pour les achats à faibles émissions, échangeables contre des récompenses telles que des réductions sur les factures d'énergie et des locations de vélos électriques.
La startup, fondée par Freddie Lintell, a rejoint Mastercard Start Path, le programme d'engagement des startups de l'entreprise, travaillant avec le Mastercard Sustainability Innovation Lab. Le programme de récompenses est actuellement testé avec CH&CO dans les cafétérias de l'University College London, où les étudiants peuvent échanger des points contre des cafés gratuits et des repas végétariens.
Selon Reewild, les utilisateurs peuvent économiser jusqu'à 1 800 $ par an tout en réduisant leurs émissions de carbone de 35 % en utilisant l'application.
Mastercard hebt Reewild hervor, ein in London ansässiges Startup, das eine KI-gestützte App zur Kohlenstoffverfolgung von Mahlzeiten entwickelt. Die App liefert Emissionsdaten für 1,2 Millionen Produkte und kohlenstoffbewertete Rezepte, die den Verbrauchern helfen, nachhaltige Lebensmittelentscheidungen zu treffen. Reewild testet ein ökologisches Belohnungsprogramm, das Punkte für emissionsarme Einkäufe bietet, die gegen Belohnungen wie Rabatte auf Energierechnungen und E-Bike-Verleih eingelöst werden können.
Das von Freddie Lintell gegründete Startup hat sich dem Mastercard Start Path angeschlossen, dem Startup-Engagement-Programm des Unternehmens, und arbeitet mit dem Mastercard Sustainability Innovation Lab zusammen. Das Belohnungsprogramm wird derzeit gemeinsam mit CH&CO in den Cafeterien des University College London getestet, wo Studenten Punkte gegen kostenlose Kaffees und vegetarische Mahlzeiten eintauschen können.
Laut Reewild können Nutzer mit der App jährlich bis zu 1.800 USD sparen und ihre Kohlenstoffemissionen um 35 % reduzieren.
- Partnership with Mastercard Start Path program enhances growth potential
- Successfully piloting eco-rewards program with major food service provider CH&CO
- App demonstrates potential cost savings of $1,800/year while reducing carbon emissions by 35%
- Targeting growing eco-active consumer market projected to reach $1 trillion by 2027
- None.
NORTHAMPTON, MA / ACCESSWIRE / December 9, 2024 / Mastercard
By Sophie Hares
Trawling the supermarket aisles for dinner, most people's eyes gravitate to the price tag and preparation time. An oven-ready beef lasagna might look like a more attractive option than a vegetable stir-fry that requires chopping, sautéing and cleaning up.
However, by prioritizing cost and convenience, shoppers often ignore one factor - the carbon footprint that dinner leaves behind. It's not that most people are impervious to their environmental impact; in fact, recent surveys show the majority want to live a more sustainable life. But amid price pressures and time constraints, more sustainable choices all too often fall by the wayside.
It's a gap London-based entrepreneur Freddie Lintell is confident he can close by making it easier to make those choices. His company Reewild offers an AI-powered carbon tracking meal planner app that includes emissions data from 1.2 million products and provides recipes measured by carbon usage.
But since launching his business three years ago, he's realized most U.K. consumers need more incentives to start tracking their carbon footprint in the same way they might monitor their calorie intake.
That's why Reewild is now piloting an eco-reward solution that takes inspiration from airline frequent flyer programs. It offers points for buying low-emissions products that can be swapped for rewards such as energy bill discounts or free e-bike rentals.
"The wider vision is to offer points for low-impact products that you buy across every consumer packaged good, which can then be redeemed back into the green economy to enable a virtuous cycle of better behaviors," he says.
With the spending power of "eco-active" consumers tipped to soar from
After working for seven years in sustainability-focused jobs, including helping build a carbon-neutral subscription business for flowers, the 33-year-old, who is married to a professional chef, began developing the idea for Reewild after discovering food systems generate a third of global emissions.
Brainstorming how he could use his experience working with brands and retailers to communicate their environmental impacts, he began delving into the complexities of carbon food labelling and building a network of contacts.
Then, to nudge consumers in the right direction, his team began building Reewild's meal planner app, which rates product emissions using "carbon calories" with one gram of CO2 equaling one carbon calorie. Based on its calculations, for example, five ounces of "very high" impact shrimp are worth 1,924 carbon calories, or the emissions equivalent of driving five miles by car.
Linking users to supermarkets to buy ingredients, the app helps people easily plan meals with carbon-rated recipes from popular chefs such as vegan stuffed mushrooms at 283 carbon calories and beef tacos at 5,023 carbon calories - almost 20 times more than the mushrooms).
Lintell also wants to challenge the notion that shopping sustainably costs more.
He calculates that people can save up to
"We're really trying to set the cheapest product and the greenest product as the default for customers," Lintell says. "That's one of the most influential ways of nudging consumer behavior."
Now Reewild has joined Mastercard Start Path, the company's startup engagement program, as part of a climate-focused set of startups working with the Mastercard Sustainability Innovation Lab to create ecosystems that make more possible. Harnessing the Mastercard's expertise, technology and connections, Lintell hopes Start Path will help Reewild scale up its rewards program, currently being piloted with CH&CO, which is owned by the food services giant Compass Group PLC, which runs the cafeterias at University College London.
So far, the Reewild rewards are proving popular with UCL's eco-conscious students, who are using the points they accumulate from choosing low-impact lunches to redeem free coffees or vegetarian meals.
With ambitions to eventually take Reewild's rewards scheme global, Lintell is confident countries will standardize ways to display carbon footprint data alongside nutritional food labels to make it easier to choose more sustainable options - benefiting the environment as well as consumers' wallets.
Originally published by Mastercard
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