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Mastercard (NYSE: MA) has successfully acquired Dynamic Yield from McDonald’s, boosting its consumer engagement and loyalty services. Dynamic Yield enhances Mastercard's ability to deliver personalized customer experiences by utilizing advanced technology for tailored product recommendations. The acquisition aligns with Mastercard's strategy to evolve beyond traditional payment services and enhance analytics and marketing capabilities. Dynamic Yield supports over 400 brands worldwide, and its integration is expected to strengthen synergies with McDonald’s existing digital engagement initiatives.
Positive
Acquisition strengthens Mastercard's consumer engagement and loyalty services.
Dynamic Yield's technology supports over 400 brands, enhancing personalization.
Expands Mastercard's capabilities in analytics, marketing, and brand loyalty.
Enhances synergies with McDonald's existing digital engagement platforms.
Negative
None.
PURCHASE, N.Y.--(BUSINESS WIRE)--
Mastercard (NYSE: MA) has completed its acquisition of Dynamic Yield from McDonald’s. Dynamic Yield—a state-of-the-art personalization platform and decision engine company—strengthens Mastercard’s suite of consumer engagement and loyalty services that help brands deliver more effective and trusted customer experiences across channels.
“Every day, we safely connect billions of people with their favorite merchants, brands and banks all around the world. Undoubtedly, consumers are hungry for highly relevant, right-place, right-time experiences,” said Raj Seshadri, President of Data & Services, Mastercard. “We’re delighted to welcome the talented Dynamic Yield team to Mastercard. Together, we’ll extend our consumer engagement services to meet that demand and help more brands create stronger connections across channels.”
Over the past decade, Mastercard has evolved its suite of services from supporting consumer cards towards accelerating broader payment adoption. Today, our services go well beyond that, as we’ve innovated in brand loyalty, marketing, analytics, and consulting, and other areas, to help our customers grow their businesses, engage their consumers and make smarter decisions with better outcomes across the enterprise.
With teams in Tel Aviv, New York City and around the world, Dynamic Yield helps more than 400 brands deliver personalized consumer experiences through individualized product recommendations, offers, and content based on a range of factors, including past purchases, page views and customer affinity profile information.
Dynamic Yield joins Mastercard’s growing Data & Services organization, which has over 2,000 data scientists, engineers and consultants that serve customers in 70+ countries. Mastercard is routinely recognized as a top company to work for due to its culture of decency, emphasis on wellbeing and flexibility, and commitment to doing well by doing good.
Previously purchased by McDonald’s in 2019, Dynamic Yield has integrated its decision technology into McDonald’s drive-thrus and ordering kiosks in several markets around the world. McDonald’s plans to further scale and integrate Dynamic Yield’s capabilities globally and across order channels. The acquisition also strengthens unique and existing synergies across McDonald’s digital engagement experiences powered by Mastercard’s merchant loyalty platform SessionM and Test & Learn software.
Ori Bauer, Dynamic Yield CEO, further commented, “Together with Mastercard, we can put the notion of one-size-fits-all marketing in the rearview for good. Consumers are seeking truly personalized experiences, and brands that don’t adapt risk being left behind.”
About Mastercard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com.
What is the purpose of Mastercard's acquisition of Dynamic Yield?
The acquisition aims to enhance Mastercard's consumer engagement and loyalty services, providing more personalized customer experiences.
What technology does Dynamic Yield offer to Mastercard?
Dynamic Yield offers a personalization platform and decision engine that helps brands deliver tailored product recommendations and content.
When did Mastercard complete the acquisition of Dynamic Yield?
The acquisition was completed as announced in the press release.
How will the acquisition of Dynamic Yield affect Mastercard's services?
The acquisition will expand Mastercard's capabilities in analytics and marketing, allowing for stronger consumer engagement through personalized experiences.
What brands does Dynamic Yield currently support?
Dynamic Yield supports over 400 brands in delivering personalized consumer experiences.
