La Bonne Brosse Opens First U.S. Store in New York City and Expands Nationwide with Bloomingdale's and BEAUTYSPACE
La Bonne Brosse (M) opened its first U.S. store in New York City on October 14, 2025 and announced nationwide retail expansion via selective partnerships with Bloomingdale's and BEAUTYSPACE, plus online availability.
Founded by Flore des Robert and Pauline Laurent, the Parisian brand highlights craftsmanship and personalized, service-driven in-store advice to match brushes to hair and scalp types. The full collection will be offered both in the flagship NYC location and through partner retail and e-commerce channels.
La Bonne Brosse (M) ha aperto il suo primo negozio negli Stati Uniti a New York City il 14 ottobre 2025 e ha annunciato l'espansione al dettaglio a livello nazionale tramite partnership selettive con e BEAUTYSPACE, oltre alla disponibilità online.
Fondata da Flore des Robert e Pauline Laurent, il marchio parigino mette in risalto l'artigianato e una consulenza in negozio personalizzata e orientata al servizio per abbinare i pennelli al tipo di capelli e di cuoio capelluto. La collezione completa sarà disponibile sia nella flagship di NYC sia attraverso canali retail partner e di e-commerce.
La Bonne Brosse (M) abrió su primera tienda en Estados Unidos en la ciudad de Nueva York el 14 de octubre de 2025 y anunció una expansión minorista a nivel nacional mediante asociaciones selectivas con Bloomingdale's y BEAUTYSPACE, además de disponibilidad en línea.
Fundada por Flore des Robert y Pauline Laurent, la marca parisina destaca la artesanía y el asesoramiento personalizado en la tienda orientado al servicio para emparejar las brochas con los tipos de cabello y cuero cabelludo. La colección completa se ofrecerá tanto en la ubicación insignia de NYC como a través de canales minoristas asociados y de comercio electrónico.
La Bonne Brosse (M)는 미국에서 뉴욕시에서 2025년 10월 14일에 첫 매장을 열었고, 전국 소매 확장을 Bloomingdale's와 BEAUTYSPACE와의 선택적 파트너십을 통해 발표했으며 온라인에서도 구매 가능하다.
Flore des Robert와 Pauline Laurent가 설립한 이 파리 브랜드는 장인 정신과 매장 내에서의 맞춤형, 서비스 중심의 조언을 강조하여 머리카락과 두피 유형에 맞춰 브러시를 매칭한다. 전체 컬렉션은 NYC 플래그십 매장과 파트너 소매 및 전자 상거래 채널에서도 제공될 것이다.
La Bonne Brosse (M) a ouvert son premier magasin américain à New York le 14 octobre 2025 et a annoncé une expansion nationale du commerce de détail par le biais de partenariats sélectifs avec Bloomingdale's et BEAUTYSPACE, ainsi que la disponibilité en ligne.
Fondée par Flore des Robert et Pauline Laurent, la marque parisienne met en avant l'artisanat et des conseils personnalisés en magasin axés sur le service pour assortir les pinceaux aux types de cheveux et du cuir chevelu. La collection complète sera proposée à la fois dans le flagship NYC et via des canaux de vente au détail partenaires et de commerce en ligne.
La Bonne Brosse (M) eröffnete ihr erstes US-Geschäft in New York City am 14. Oktober 2025 und kündigte eine landesweite Einzelhandelserweiterung durch selektive Partnerschaften mit Bloomingdale's und BEAUTYSPACE sowie Online-Verfügbarkeit an.
Gegründet von Flore des Robert und Pauline Laurent, hebt die Pariser Marke Handwerkskunst und personalisierte, serviceorientierte Beratung im Laden hervor, um Pinsel auf Haar- und Kopfhauttypen abzustimmen. Die vollständige Kollektion wird sowohl in der NYC-Flagship-Filiale als auch über Partner-Einzelhandelkanäle und E-Commerce angeboten.
La Bonne Brosse (M) افتتح أول متجر لها في الولايات المتحدة في مدينة نيويورك في 14 أكتوبر 2025 وأعلنت عن توسيع البيع بالتجزئة على مستوى البلاد من خلال شراكات انتقائية مع Bloomingdale's و BEAUTYSPACE، إضافة إلى التوفر عبر الإنترنت.
أسستها فلور دو روبرت وبولين لوران. تؤكد العلامة التجارية الباريسية على الحرفية وتقديم نصائح شخصية في المتجر تعتمد على الخدمة لملاءمة الفرش بأنواع الشعر وفروة الرأس. ستُعرض المجموعة الكاملة في متجر NYC الرائد وعلى قنوات البيع بالتجزئة الشريكة والتجارة الإلكترونية.
La Bonne Brosse (M) 在美国的纽约市于 2025年10月14日 开设了第一家门店，并宣布通过与 Bloomingdale's 和 BEAUTYSPACE 的精选合作伙伴关系扩大全国零售，以及上线销售。
由 Flore des Robert 与 Pauline Laurent 创立的巴黎品牌强调工艺精神以及以服务为导向的店内个性化咨询，以匹配不同发质和头皮类型的刷子。完整系列将同时在纽约市旗舰店和合作零售及电子商务渠道提供。
- None.
- None.
A New Destination for Beautiful, Healthy Hair
Founded by beauty entrepreneurs Flore des Robert and Pauline Laurent, La Bonne Brosse has reimagined hair brushing as an essential beauty and self-care ritual. With a focus on craftsmanship, quality, and expertise, the brand has elevated the humble hairbrush into a must-have beauty tool designed to care for every hair and scalp type.
"Opening our first
The new
"We are delighted to introduce La Bonne Brosse into our retail portfolio at
About La Bonne Brosse
La Bonne Brosse is a French luxury hairbrush brand that transforms everyday haircare into a mindful ritual. Crafted with natural boar bristles and vegan nylon fibers, each brush gently detangles, nourishes, and stimulates the scalp for healthier, more radiant hair. Combining traditional French craftsmanship with sustainable materials, La Bonne Brosse delivers products that embody elegance, efficacy, and thoughtful beauty.
About
About BEAUTYSPACE
BEAUTYSPACE is redefining the future of beauty retail and distribution. From high-performance skincare to makeup-artist favorites, indulgent bath and body, and home fragrance, the company brings together both classic and cutting-edge in one compelling curation. The company's vision is to connect the world's best retailers and iconic brands to consumers, meeting them where and how they want to shop.
Media Contact:
CKPR, Celine
celine@celinekaplanpr.com
View original content:https://www.prnewswire.com/news-releases/la-bonne-brosse-opens-first-us-store-in-new-york-city-and-expands-nationwide-with-bloomingdales-and-beautyspace-302582838.html
SOURCE La Bonne Brosse
FAQ
When did La Bonne Brosse (M) open its first U.S. store in New York City?
Which retailers will carry La Bonne Brosse products nationwide in the U.S.?
What can shoppers expect at the La Bonne Brosse NYC store?
Will the full La Bonne Brosse collection be available online for U.S. customers?
Who founded La Bonne Brosse and what is the brand's focus?
How does the Bloomingdale's and BEAUTYSPACE partnership affect availability of La Bonne Brosse (M) products?
