Life Time Presents Gripping, Original Docuseries on Inaugural Life Time Grand Prix presented by Mazda

Rhea-AI Summary

Life Time (NYSE: LTH) announced the launch of "Call of a Life Time," a six-episode docuseries premiering on January 27, 2023, at 6 p.m. CST. The series highlights elite cyclists participating in the inaugural Life Time Grand Prix, featuring three gravel and three mountain biking events held across the U.S. The finale reveals a $250,000 prize purse. Filmed by Cold Collaborative, the series aims to capture the personal journeys, challenges, and achievements of the athletes during the 2022 race season. The episodes will be available for free on the Life Time Grand Prix YouTube channel, fostering fandom around U.S. cycling.

Positive

• Launch of a docuseries expected to enhance brand visibility.
• Potential to attract new fans to the U.S. cycling scene.
• Engagement with elite athletes may strengthen sponsorship relationships.

Negative

• Requires significant investment in production and marketing.
• -

First-of-its-kind off-road cycling series profiled beautifully through six-episode "Call of a Life Time" video series, featuring behind-the-scenes look at the athletes' incredible journeys.

BOULDER, Colo., Jan. 17, 2023 /PRNewswire/ -- Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, announces "Call of a Life Time," a docuseries made up of six binge-worthy episodes that follows the elite women and men in the inaugural Life Time Grand Prix presented by Mazda.

Launching on January 27, the Docuseries offers a truly unique, behind-the-scenes look into the off-road cycling world and the characters at play. Featuring three gravel and three mountain biking events that are owned and produced by Life Time and make up the Grand Prix, Call of a Life Time explores the intense competition that exists in the United States among 60 of the world's elite cyclists. Each episode will expose their highs, lows, drama, self-doubt, turmoil and accomplishments, and what it took emotionally and physically for them to perform at the highest level over the grueling, seven-month-long 2022 race season.

The most iconic races in the country are memorized in each of the six episodes, including the Life Time Garmin UNBOUND Gravel presented by Craft Sportswear and the Stages Cycling Leadville Trail 100 MTB. The Docuseries finale showcases the Life Time Big Sugar Gravel presented by Mazda, which took place in Bentonville, Ark. in October, culminating the Grand Prix season and revealing which athletes walked away with the $250,000 prize purse.

The series was filmed by the award-winning production company, Cold Collaborative, and conceptualized by director and company founder, Shannon Vandivier.

"When I was first approached by Life Time with the opportunity to create this docuseries, I was inspired by "Drive to Survive," the Formula 1 Netflix series. The idea was to focus more on the characters and to glorify the races/championship aspect a bit less," said Vandivier. "We discovered that so many of the athletes are out there because they want to be ambassadors, to inspire others to get outside and use the bike as a vector for getting more people outdoors. That's really the mark of one of these athletes. They're getting paid to go race but, equally as much, they are there to represent their sponsors and be an ambassador. We wanted to uncover why they do this kind of thing, and what it takes emotionally and physically."

When asked about the process of creating this docuseries, Vandivier said, "It's a complicated process, as a director. On average, we had seven people at each race over the course of the past year, pouring massive amounts of time, effort, and creativity into this project. I'm damn proud of the team and want to celebrate them because they were the ones who were able to execute the vision. Whether you're a dedicated cyclist, a weekend warrior or simply wishing to draw inspiration in your own life, the series is sure to entertain all."

The format of the series flips back and forth, with the first (Sea Otter Classic) and last (Big Sugar Gravel) episodes highlighting both the women's and men's races, the second event (Unbound Gravel) highlighting the men's race, the third event (Crusher in the Tushar) highlighting the women's race, and so on.

• Episode 1: Marathon mountain bike race at the Life Time Sea Otter Classic presented by Continental in Monterey, Calif.
• Episode 2: 200-mile Garmin UNBOUND Gravel presented by Craft Sportswear in Emporia, Kan.
• Episode 3: 70-mile Life Time Crusher in the Tushar presented by The Creamery in Beaver, Utah
• Episode 4: Stages Cycling Leadville Trail 100 MTB in Leadville, Colo.
• Episode 5: 40-mile Life Time Chequamegon MTB presented by Trek in Cable, Wis.
• Episode 6: 100-mile Life Time Big Sugar Gravel presented by Mazda in Bentonville, Ark.

"A key objective for creating the Life Time Grand Prix was to generate fandom around the United States cycling scene. The Call of a Life Time aims to showcase the humans who exemplify this scene by profiling their personalities on and off the bike and their unique and relatable stories. We truly are grateful to the many athletes who dedicated hours of their time throughout the 2022 season to help bring this beautiful storytelling piece to life and we couldn't be more excited to share it with the world," said Michelle Duffy, Director of Brand & Content for Events at Life Time, and Co-Executive Producer of the Call of a Life Time series. "Cycling fans will be able to reminisce on the exciting 2022 season, while non-cyclists (and new fans) can indulge in the drama and complexity of these athletes, their unique stories and the sport as a whole."

All six episodes will be available for free on the Life Time Grand Prix YouTube channel and premiere on January 27 at 6 p.m. CST. Subscribe today and check out the official trailer: https://youtu.be/CABkEwbSDZk. Tune in to the Life Time Grand Prix social channels (Instagram: @lifetimegrandprix, Twitter: @LTGrandPrix, Facebook: @LifeTimeGrandPrix) for other behind the scenes clips leading up to the premier.

To learn more about the Life Time Grand Prix series presented by Mazda and view the roster of athletes selected for the 2023 series, please visit https://www.lifetimegrandprix.com. More information about Life Time athletic events is available at https://my.lifetime.life/athletic-events.html.

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 160 athletic country clubs across the United States and Canada. The Company's healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

About Cold Collaborative

Cold Collaborative pursues stories centered around adventure and conservation because we believe that life is lived better outside. What sets Cold Collab apart from other production companies is our unwillingness to compromise this ethos. As filmmakers, we seek high cinematic value with the use of a RED & CANON platform, using a mixture of Verite and dynamic movement. Cold Collab's minimal approach has the ability to engage in stories in a way that provides unique authenticity and moments of raw value. To learn more about Cold Collaborative, visit: http://coldcollab.com.

About Shannon Vandivier

Shannon Vandivier is Cold Collaborative's Owner and Director. Shannon is a skilled filmmaker whose desire is to focus on stories that engage us on an intrinsic human level. His cinematic style focuses on curating stories of journalistic integrity and high cinematic value. To learn more about Shannon, visit: https://www.linkedin.com/in/shannon-vandivier.

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SOURCE Life Time, Inc.

FAQ

What is the 'Call of a Life Time' docuseries about?

It is a six-episode series showcasing the journeys of elite cyclists in the inaugural Life Time Grand Prix.

When does the 'Call of a Life Time' series premiere?

The series premieres on January 27, 2023, at 6 p.m. CST.

Where can I watch the Life Time Grand Prix docuseries?

All episodes will be available for free on the Life Time Grand Prix YouTube channel.

What is the significance of the $250,000 prize purse mentioned in the press release?

It is the total prize money awarded to athletes participating in the finale of the Life Time Grand Prix.

How many episodes are in the 'Call of a Life Time' docuseries?

The docuseries consists of six episodes.