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Free burgers through Christmas? How about Free Health Year-Round?

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Life Time (NYSE: LTH) has announced the release of its formerly $15/month fitness app for free, countering holiday season fast-food promotions. The app provides access to over 100 on-demand fitness classes, meditation sessions, and custom health programs.

The comprehensive digital platform includes features such as workout plans, nutrition guides, mindfulness practices, and expert advice. Key offerings encompass training programs like the 12-Week Half-Marathon Training Plan, Glute Camp, 6-Week Shred, and Fit & Focused D.Tox, along with thousands of pieces of editorial content, recipes, and pickleball training videos.

This initiative represents Life Time's commitment to promoting healthier lifestyle choices by making its digital resources accessible to everyone across the U.S. and Canada.

Life Time (NYSE: LTH) ha annunciato il rilascio della sua app per il fitness, precedentemente a pagamento a $15/mese, ora disponibile gratuitamente, in risposta alle promozioni delle fast-food durante la stagione delle festività. L'app offre accesso a oltre 100 corsi di fitness on-demand, sessioni di meditazione e programmi di salute personalizzati.

La piattaforma digitale completa include funzionalità come piani di allenamento, guide nutrizionali, pratiche di mindfulness e consigli da esperti. Le principali offerte comprendono programmi di allenamento come il Piano di Allenamento per Mezza Maratona di 12 Settimane, Glute Camp, 6 Settimane di Shred e Fit & Focused D.Tox, insieme a migliaia di contenuti editoriali, ricette e video di allenamento per il pickleball.

Questa iniziativa rappresenta l'impegno di Life Time a promuovere scelte di vita più sane rendendo le sue risorse digitali accessibili a tutti negli Stati Uniti e in Canada.

Life Time (NYSE: LTH) ha anunciado el lanzamiento de su aplicación de fitness, anteriormente a $15/mes, ahora disponible de forma gratuita, como respuesta a las promociones de comida rápida de la temporada navideña. La aplicación proporciona acceso a más de 100 clases de fitness bajo demanda, sesiones de meditación y programas de salud personalizados.

La plataforma digital integral incluye características como planes de entrenamiento, guías de nutrición, prácticas de atención plena y asesoramiento de expertos. Las ofertas clave abarcan programas de entrenamiento como el Plan de Entrenamiento de Media Maratón de 12 Semanas, Glute Camp, 6 Semanas de Shred y Fit & Focused D.Tox, junto con miles de piezas de contenido editorial, recetas y videos de entrenamiento de pickleball.

Esta iniciativa representa el compromiso de Life Time para promover elecciones de estilo de vida más saludables al hacer que sus recursos digitales sean accesibles para todos en Estados Unidos y Canadá.

라이프 타임 (NYSE: LTH)은 이전에 월 $15의 피트니스 앱을 무료로 배포한다고 발표했습니다. 이는 연말 시즌 패스트푸드 프로모션에 대응하는 조치입니다. 이 앱은 100개 이상의 주문형 피트니스 수업, 명상 세션 및 맞춤형 건강 프로그램에 대한 접근을 제공합니다.

종합 디지털 플랫폼에는 운동 계획, 영양 가이드, 마음 챙김 실습 및 전문가 조언과 같은 기능이 포함되어 있습니다. 주요 제공 사항에는 12주 중반 마라톤 훈련 계획, 글루트 캠프, 6주 샤레드 및 Fit & Focused D.Tox와 같은 훈련 프로그램과 수천 개의 편집 콘텐츠, 레시피 및 피클볼 훈련 비디오가 포함됩니다.

이번 이니셔티브는 미국과 캐나다의 모든 사람들이 디지털 리소스를 접근할 수 있도록 하여 건강한 라이프스타일 선택을 촉진하려는 라이프 타임의 의지를 보여줍니다.

Life Time (NYSE: LTH) a annoncé le lancement de son application de fitness auparavant à 15 $/mois, désormais gratuite, en réponse aux promotions de restauration rapide de la saison des fêtes. L'application offre un accès à plus de 100 cours de fitness à la demande, des séances de méditation et des programmes de santé personnalisés.

La plateforme numérique complète comprend des fonctionnalités telles que plans d'entraînement, guides nutritionnels, pratiques de pleine conscience et conseils d'experts. Les principales offres incluent des programmes d'entraînement comme le Plan d'Entraînement de Semi-Marathon de 12 Semaines, Glute Camp, 6 Semaines de Shred et Fit & Focused D.Tox, ainsi que des milliers de contenus éditoriaux, recettes et vidéos d'entraînement au pickleball.

Cette initiative représente l'engagement de Life Time à promouvoir des choix de mode de vie plus sains en rendant ses ressources numériques accessibles à tous aux États-Unis et au Canada.

Life Time (NYSE: LTH) hat die Veröffentlichung seiner früher 15 $/Monat teuren Fitness-App als kostenlos angekündigt, um den Fast-Food-Projekten zur Feiertagszeit entgegenzuwirken. Die App bietet Zugang zu über 100 On-Demand-Fitnesskursen, Meditationssitzungen und maßgeschneiderten Gesundheitsprogrammen.

Die umfassende digitale Plattform umfasst Funktionen wie Trainingspläne, Ernährungsrichtlinien, Achtsamkeitspraktiken und Expertenrat. Zu den wichtigsten Angeboten gehören Trainingsprogramme wie den 12-Wochen-Halbmarathon-Trainingsplan, Glute Camp, 6-Wochen Shred und Fit & Focused D.Tox, sowie Tausende von redaktionellen Inhalten, Rezepten und Pickleball-Trainingsvideos.

Diese Initiative stellt das Engagement von Life Time dar, gesündere Lebensstilentscheidungen zu fördern, indem digitale Ressourcen für alle Personen in den USA und Kanada zugänglich gemacht werden.

Positive
  • Elimination of $15 monthly fee could drive user acquisition and brand exposure
  • Expansion of digital presence through free app distribution
  • Potential for increased customer engagement through diverse content offerings
Negative
  • Revenue loss from discontinued app subscription fees
  • Increased operational costs to maintain expanded free user base

Insights

Life Time's decision to offer its previously $15 monthly app for free represents a strategic shift in its digital transformation and customer acquisition strategy. This move directly challenges quick-service restaurants' holiday promotions while potentially expanding Life Time's digital footprint and creating a new funnel for gym membership conversions. The free app strategy could help Life Time capture valuable user data and engagement metrics, though the impact on revenue will depend on conversion rates to paid memberships or services. While innovative, this initiative's success will largely depend on user adoption rates and the company's ability to monetize the expanded digital audience through its core business offerings.

Life Time takes on fast food frenzy with free consumer app to support healthy living

CHANHASSEN, Minn., Dec. 18, 2024 /PRNewswire/ -- Countering the latest fast-food frenzy of free giveaways during the holiday season Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand with more than 175 athletic clubs across the U.S. and Canada, is giving away its app and a treasure trove of healthy living programs and content for free. As fast-food giants tempt taste buds with free burgers and fries, Life Time is serving up a healthier alternative that's equally irresistible – no purchase required.

"Why settle for a free burger when you can get a free healthy boost to your entire lifestyle?" said RJ Singh, Life Time Chief Digital Officer. "We believe in the power of healthy living and now, everyone can download the Life Time app for free and access a wealth of resources designed to help you live your healthiest, happiest life. From workout plans wherever you are and nutrition guides to mindfulness practices and expert advice, it's all there for the taking with our compliments."

Highlights of the robust complimentary Life Time App:

  • Free Access to Classes & Meditations: Enjoy more than 100 just launched on-demand classes ranging from 5 to 60 minutes from top instructors
  • Immersible Meditation Experience: Mindfulness in the moment with on-demand guided meditation, breathing practices, podcast episodes and supporting content
  • Custom Health Programs: Achieve goals with step-by-step, trackable programs that combine workouts, healthy habits and education. Programs include 12-Week Half-Marathon Training Plan, Glute Camp, 6-Week Shred, Fit & Focused D.Tox and more
  • Healthy Content and Shopping: Thousands of pieces of editorial content, recipes, product, and service recommendations, along with pickleball training videos, access to the LT Shop.

"Fast food might be free, but so are the consequences to overall health and feeling good," added Singh. "With the Life Time app, people can get the tools to be healthier and happier – and that's a deal you can't pass up."

Life Time's initiative is its commitment to fostering a healthier society. By making the app accessible to everyone – previously it was $15 monthly – the company is empowering individuals to make better choices and take control of their health.

The complimentary Life Time app is available for download in the Apple and Google App Stores. For more information, visit https://www.lifetime.life/digital-app. Available in Apple and Google stores. B-roll of the app can be found here.

For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.

About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information, and the best curated products and LTH nutritional supplements via its complimentary Life Time Digital app. The Company's healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 41,000 dedicated team members. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.

 

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SOURCE Life Time, Inc.

FAQ

What features are included in Life Time's (LTH) free fitness app?

The Life Time app includes over 100 on-demand fitness classes, meditation sessions, custom health programs, workout plans, nutrition guides, mindfulness practices, expert advice, recipes, and pickleball training videos.

How much money will users save with Life Time's (LTH) free app offering?

Users will save $15 per month, as the app was previously available at this subscription price before becoming free.

What training programs are available in Life Time's (LTH) free app?

The app offers programs including 12-Week Half-Marathon Training Plan, Glute Camp, 6-Week Shred, Fit & Focused D.Tox, along with various other workout and wellness programs.

Where can users download Life Time's (LTH) free fitness app?

The Life Time app is available for free download in both the Apple App Store and Google Play Store.

Life Time Group Holdings, Inc.

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