Life Time to Unveil Multi-Million Dollar Transformation of Highland Park Athletic Club December 7

Rhea-AI Summary

Life Time (NYSE: LTH) announces the completion of a significant transformation of its Highland Park athletic club, featuring a 20,800-square-foot expansion to be unveiled on December 7. The renovation of this 30-year-old facility increases the total space to 71,000 square feet and introduces new wellness experiences.

The transformed facility includes new features such as dedicated spaces for GTX and Ultra Fit Signature Group Training programs, an LT Recovery zone, LifeClinic chiropractic services, and a 3,000-square-foot Pilates studio offering 35 weekly classes. Additional improvements include four specialized studios, a refreshed Kids Academy, and updates to the LifeSpa.

This renovation is part of Life Time's broader investment strategy, with similar improvements completed at multiple locations in 2024, including facilities in Annapolis, Omaha, and Kingwood.

Positive

• Significant expansion adding 20,800 square feet to existing facility
• Introduction of new revenue streams through specialized services (GTX, Ultra Fit, LifeClinic)
• Enhanced service capacity with new Pilates studio offering 35 weekly classes

Negative

• None.

Insights

Financial Analyst

The multi-million dollar transformation of Life Time's Highland Park location represents a strategic investment in the company's existing portfolio. The 20,800-square-foot expansion significantly increases the facility's footprint to 71,000 square feet, potentially driving higher membership rates and revenue through enhanced service offerings. The timing aligns well with the Highland Bridge development, suggesting opportunistic market positioning.

This renovation is part of a broader reinvestment strategy, with similar projects completed at multiple locations in 2024. The focus on premium services like Pilates, personal training and recovery treatments indicates a push toward higher-margin offerings. The expansion of specialized programs and dedicated spaces could drive increased revenue per member through premium service adoption.

Market Research Analyst

Life Time's investment in upgrading existing facilities demonstrates market adaptability and commitment to maintaining competitive advantage in the premium fitness sector. The comprehensive renovation addresses current wellness trends, particularly the growing demand for recovery services and specialized training programs. The addition of LifeClinic services and enhanced Pilates offerings positions the facility to capture a larger share of the high-end wellness market.

The expansion's timing with the Highland Bridge development shows strategic market awareness and positions Life Time to capitalize on potential demographic shifts in the area. The focus on creating dedicated spaces for signature programs could help differentiate the brand from competitors and justify premium pricing.

Stunning renovation includes 20,800-square-foot expansion, dedicated spaces for exclusive programs and host of new wellness experiences

SAINT PAUL, Minn., Dec. 6, 2024 /PRNewswire/ -- As one of the earliest clubs in its portfolio and ahead of its 30^th anniversary, Life Time Highland Park is set to unveil a multi-million dollar transformation and 20,800-square-foot expansion on Dec. 7. Life Time (NYSE: LTH) opened the Highland Park club in November 1995. Today, the Company operates more than 175 locations across 31 states and 43 major markets, including Toronto.

The transformation adds to the excitement and energy in the area with the Highland Bridge development in full swing. Now offering more than 71,000 square feet of health and wellness programs and services, the athletic club features new, signature Life Time experiences for people seeking healthier, happier lives in a supportive, like-minded community regardless of age, goals and interests.

"This project highlights Life Time's commitment to growth and expansion, including within our existing portfolio. Highland Park's redevelopment was an opportunity for us to reimagine this beautiful club and add more than 20,000 square feet to create a true athletic country club experience for neighbors and residents," said Parham Javaheri, President of Club Operations and Chief of Property Development. "As one of the earliest clubs in our portfolio, it holds a special place in our 32-year history. Our commitment to deliver the best health and wellness experiences across our markets remains unwavering."

Key highlights include:

• An entirely new street-level space filled with natural light and dedicated spaces for Life Time's GTX and Ultra Fit Signature Group Training programs. The spacious area also features best-in-class cardio and resistance machines for Dynamic Personal Training and open use.
• A new LT Recovery zone with compression therapy, metabolic testing, recovery treatments and nutrition counseling.
• LifeClinic chiropractic services to restore, maintain and optimize function.
• A new grand staircase that connects the floors for easy access between workout spaces.
• Dedicated space for Alpha Signature Classes, including 10 Olympic platforms.
• Four studios for barre, cycle, yoga, and its Class Collection formats.
• Refreshed Kids Academy for those three months to 11 years old.
• Updates to the LifeSpa, providing massage and skin care services including Hydrofacial, waxing and tinting.

Life Time also recently elevated the Pilates experience at Highland Park, creating a new 3,000-square-foot dedicated studio with top-of-the-line equipment. More than 35 classes are now offered weekly by six instructors with 10 reformers available, making it one of the city's robust Pilates programs in the area.

Click here to view a fly-through video to see the transformed Life Time Highland Park 

Maintaining its long-held commitment to deliver like new spaces and experiences, Life Time regularly reinvests in its athletic country clubs with renovations. In 2024, more than a dozen clubs received significant improvements, including Annapolis, Maryland; Omaha, Nebraska; and Kingwood, Houston.
For more information on the latest Life Time locations coming soon, click here. For a listing of current Life Time locations, click here.

For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.

About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across the United States and Canada. The health and wellness pioneer also delivers a range of healthy way of life programs and information, and the best curated products and LTH nutritional supplements via its complimentary Life Time Digital app. The Company's healthy living, healthy aging, healthy entertainment communities and ecosystem serve people 90 days to 90+ years old and is supported by a team of more than 41,000 dedicated professionals. In addition to delivering the best programs and experiences through its clubs, Life Time owns and produces nearly 30 of the most iconic athletic events in the country.

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SOURCE Life Time, Inc.

FAQ

When will Life Time (LTH) unveil the Highland Park athletic club transformation?

Life Time will unveil the Highland Park athletic club transformation on December 7, 2024.

How many square feet was added in the Life Time Highland Park expansion?

The expansion added 20,800 square feet, bringing the total facility size to 71,000 square feet.

What new features are included in the Life Time Highland Park renovation?

The renovation includes GTX and Ultra Fit training spaces, LT Recovery zone, LifeClinic services, a new Pilates studio, four specialized fitness studios, updated Kids Academy, and enhanced LifeSpa services.