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Latch Announces Jamie Siminoff Will Transition to Advisory Role in 2025

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Latch (LTCH) announced that Chief Strategy Officer Jamie Siminoff will transition to an advisory role as Doorman in 2025. The company, soon to be rebranded as DOOR, has established its headquarters in St. Louis with a 62,000+ square foot facility employing over 50 team members. Key developments include launching the DOOR app for residential living management, introducing new hardware products like the M3 Retrofit Lock and smart sensors, acquiring HelloTech for installation services, and launching DOOR Property Management through The Broadway Company acquisition. The St. Louis-based leadership team will continue executing the company's strategy focusing on operational efficiency and customer value.

Latch (LTCH) ha annunciato che il Chief Strategy Officer Jamie Siminoff assumerà un ruolo di consulenza come Doorman nel 2025. L’azienda, che presto si rinominerà DOOR, ha stabilito la sua sede a St. Louis in una struttura di oltre 62.000 piedi quadrati con più di 50 membri del team. I principali sviluppi includono il lancio dell’app DOOR per la gestione della vita residenziale, l'introduzione di nuovi prodotti hardware come il M3 Retrofit Lock e sensori intelligenti, l'acquisizione di HelloTech per i servizi di installazione e il lancio della DOOR Property Management tramite l'acquisizione di The Broadway Company. Il team di leadership con sede a St. Louis continuerà a perseguire la strategia dell’azienda focalizzandosi sull’efficienza operativa e sul valore per i clienti.

Latch (LTCH) anunció que el Director de Estrategia Jamie Siminoff pasará a un papel de asesor como Doorman en 2025. La empresa, que pronto cambiará su nombre a DOOR, ha establecido su sede en St. Louis en una instalación de más de 62,000 pies cuadrados con más de 50 miembros en el equipo. Los desarrollos clave incluyen el lanzamiento de la app DOOR para la gestión de la vida residencial, la introducción de nuevos productos de hardware como el M3 Retrofit Lock y sensores inteligentes, la adquisición de HelloTech para servicios de instalación y el lanzamiento de la gestión de propiedades DOOR a través de la adquisición de The Broadway Company. El equipo de liderazgo con sede en St. Louis continuará ejecutando la estrategia de la empresa, centrándose en la eficiencia operativa y el valor para el cliente.

Latch (LTCH)는 최고 전략 책임자 Jamie Siminoff가 2025년 Doorman으로서 자문 역할로 전환할 것이라고 발표했습니다. 곧 DOOR로 재브랜딩될 회사는 세인트루이스에 62,000평방피트 이상의 시설을 두고 50명 이상의 팀원을 고용하고 있습니다. 주요 개발 사항으로는 주거 생활 관리를 위한 DOOR 앱 출시, M3 Retrofit Lock 및 스마트 센서와 같은 새로운 하드웨어 제품 도입, 설치 서비스 제공을 위한 HelloTech 인수, The Broadway Company 인수를 통한 DOOR 부동산 관리 출시가 있습니다. 세인트루이스에 기반한 리더십 팀은 운영 효율성과 고객 가치를 중심으로 회사의 전략을 계속 이행할 것입니다.

Latch (LTCH) a annoncé que le Directeur de la Stratégie Jamie Siminoff passera à un rôle consultatif en tant que Doorman en 2025. L'entreprise, qui sera bientôt renommée DOOR, a établi son siège à St. Louis dans une installation de plus de 62 000 pieds carrés avec plus de 50 membres dans l'équipe. Les développements clés comprennent le lancement de l'application DOOR pour la gestion de la vie résidentielle, l'introduction de nouveaux produits matériels tels que le M3 Retrofit Lock et des capteurs intelligents, l'acquisition de HelloTech pour les services d'installation, et le lancement de la gestion immobilière DOOR à travers l'acquisition de The Broadway Company. L'équipe de direction basée à St. Louis continuera de mettre en œuvre la stratégie de l'entreprise en se concentrant sur l'efficacité opérationnelle et la valeur client.

Latch (LTCH) gab bekannt, dass der Chief Strategy Officer Jamie Siminoff 2025 in eine Beratungsrolle als Doorman wechseln wird. Das Unternehmen, das bald in DOOR umbenannt wird, hat seinen Sitz in St. Louis in einer über 62.000 Quadratfuß großen Einrichtung mit über 50 Teammitgliedern eingerichtet. Zu den Hauptentwicklungen gehören die Einführung der DOOR-App zur Verwaltung des Wohnens, die Einführung neuer Hardwareprodukte wie dem M3 Retrofit Lock und intelligenten Sensoren, die Übernahme von HelloTech für Installationsdienstleistungen sowie die Einführung des DOOR-Property-Managements durch die Akquisition von The Broadway Company. Das in St. Louis ansässige Führungsteam wird die Unternehmensstrategie weiterhin umsetzen, wobei der Schwerpunkt auf operativer Effizienz und Kundennutzen liegt.

Positive
  • Established 62,000+ square foot headquarters in St. Louis with 50+ employees
  • Expanded product portfolio with new hardware offerings
  • Strategic acquisitions of HelloTech and The Broadway Company's property management division
  • Launched DOOR app integrating property management and technology solutions
Negative
  • Key executive (Chief Strategy Officer) departing from active management role

The company’s St. Louis-based leadership team will continue executing the strategy Siminoff has laid out, focusing on efficiency and delivering value for customers.

ST. LOUIS--(BUSINESS WIRE)-- Latch, Inc., soon to be DOOR, today announced Jamie Siminoff, Chief Strategy Officer, will step down from his current role and transition to the advisory role of Doorman in 2025. Over the last year and a half, the team at DOOR has built upon the foundation of Latch’s existing access control solutions and entry systems with new products and services that deliver the connected residential living experience people expect in today’s world. With a continued focus on operational discipline and efficiency, the company will be executing its strategy from its headquarters in St. Louis.

“I joined Latch to help build a foundation for growth, and I believe we have done just that,” said Siminoff. “We have invented around the future of multifamily property management, joining forces with key partners, introducing innovative new products, and launching the DOOR brand and app to expand the possibilities of what Latch can do. We have worked hard to establish the Latch headquarters in St. Louis, and the core management team based there will continue to realize our vision, with a focus on innovating the way we live in our homes and buildings. I look forward to continuing to support the team as Doorman.”

Since Latch acquired Honest Day’s Work in July 2023, Siminoff and the Latch team have continued advancing the company’s strategic vision. Highlights include:

  • Opening a 62,000+ square foot headquarters and warehouse in St. Louis, which now employs 50+ Latch team members and enables the company to better support its customers and drive operational efficiency.
  • Key leadership hires, including David Lillis, SVP of Finance, and Chris Peckham, Head of Sales, who lead the St. Louis headquarters.
  • Launching the DOOR app to bring together products, services, technology, and community that improve the residential living experience and reduce costs for building owners.
  • Launching the James app, which enables drivers to seamlessly book clients and manage their businesses.
  • Introducing several hardware products, including a new suite of smart sensors and IoT products that enable facility managers to monitor buildings from the DOOR app; the M3 Retrofit Lock, which retrofits to common mortise locks; the R2 Retrofit Kit to replace outdated access readers with mobile-enabled functionality; and the refreshed DOOR Link and new DOOR Solar Sign.
  • Acquiring HelloTech, a service platform delivering on-demand, last-mile installation, setup, and connected device support.
  • Launching DOOR Property Management through the acquisition of The Broadway Company’s property management division. This strategic acquisition enables Latch to operate the entire property stack from physical management to advanced technology solutions.

Siminoff will be at Latch’s ISC East booth (#1129) this week in New York, where the company is showcasing its products and services. Siminoff will make the transition to Doorman effective January 1, 2025.

About Latch, Inc.

Latch makes spaces better places to live, work, and visit through a system of software, devices, and services. For more information, please visit www.latch.com.

About DOOR

DOOR is on a mission to enhance the residential living experience with its DOOR app, which brings together products, services, technology, and community to reduce costs for building owners and deliver the living experience residents expect in today’s world. Built on the strong foundation Latch established with its access control and entry systems, the DOOR app is anchored by the Doorman, an AI assistant that combines the technology and unique data of each building to serve timely and relevant information to residents and property managers. From access control to monitoring for leaky toilets and checking the status of amenities and service providers, DOOR supports all the needs of residential living in one, easy-to-use app. Visit DOOR.com to learn more.

Forward Looking Statements

This release contains certain forward-looking statements within the meaning of the federal securities laws. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "would," "will continue," "will likely result," and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Forward-looking information includes, but is not limited to, statements regarding: the company's products and product releases, performance, and operations, and the related benefits to stockholders, customers, and residents; and transitions in the company’s management team. Many factors could cause actual future events to differ materially from the forward-looking statements in this release, including: the company's ability to implement business plans; installation and implementation of new products by customers; and other factors outside of the company’s control. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the "Risk Factors" section of the company's Annual Report on Form 10-K filed with the SEC on March 1, 2022, and other documents filed by the company from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and the company assumes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law, including the securities laws of the United States and the rules and regulations of the SEC. The company does not give any assurance that it will achieve its expectations.

Media

press@door.com

Source: Latch, Inc.

FAQ

When will Jamie Siminoff transition to his new role at Latch (LTCH)?

Jamie Siminoff will transition from Chief Strategy Officer to the advisory role of Doorman effective January 1, 2025.

What major acquisitions has Latch (LTCH) made recently?

Latch has acquired HelloTech for installation services and The Broadway Company's property management division to launch DOOR Property Management.

Where is Latch's (LTCH) new headquarters located?

Latch's new headquarters is located in St. Louis, featuring a 62,000+ square foot headquarters and warehouse facility employing over 50 team members.

What new products has Latch (LTCH) launched recently?

Latch has launched the DOOR app, M3 Retrofit Lock, R2 Retrofit Kit, smart sensors, IoT products, DOOR Link, and DOOR Solar Sign.

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