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Laird Superfood, Inc. (NYSE American: LSF) is a notable player in the plant-based food industry, renowned for its innovative and functional products. Headquartered in Sisters, Oregon, and founded in 2015 by big-wave surf legend Laird Hamilton and former professional beach volleyball player Gabby Reece, the company aims to revolutionize healthy eating habits with its unique offerings.
Laird Superfood manufactures and markets a diverse range of plant-based and functional foods, including powdered and liquid coffee creamers, hydration and beverage-enhancing supplements, and performance mushroom supplements. Additionally, the product portfolio covers coffee, tea, hot chocolate products, and superfood blends, which are available through retail channels, the company's website, and third-party online platforms.
In its most recent development, Laird Superfood launched the Antioxidant Daily Reds, a powdered supplement designed to provide two servings of the daily recommended fruit and vegetable intake in each glass. This new product is packed with antioxidants from red and orange fruits and vegetables such as tart cherry, turmeric, strawberries, beets, and green tea extract. It supports muscle recovery and cardiovascular health while offering a convenient and tasty way to meet nutritional goals.
The company also recently introduced the Prebiotic Daily Greens, another powdered supplement aimed at nourishing the gut microbiome with superfood fruits and vegetables. Both products reflect Laird Superfood's commitment to delivering nutritious, functional, and delicious food options that fit seamlessly into daily routines.
Under the leadership of CEO Jason Vieth, Laird Superfood maintains a strong focus on innovation and consumer satisfaction. This approach has positioned the company as a leader in the functional food category, continuously expanding its product offerings to meet the evolving needs of health-conscious consumers.
Laird Superfood's mission is based on the belief that nourishing, plant-based foods can significantly enhance performance and well-being. By integrating adaptogens and other high-quality ingredients into their products, the company aims to help individuals fuel their bodies from sunrise to sunset.
For the latest updates and more information about Laird Superfood's products, visit Laird Superfood's website or follow them on social media platforms like Instagram and TikTok.
Laird Superfood (NYSE American: LSF) announced the opening of a new 27,000 square-foot fulfillment center in
Laird Superfood has appointed Patrick Gaston to its Board of Directors, enhancing its leadership team. Gaston, former Chairman of Bed Bath & Beyond (NASDAQ: BBBY), brings significant public company experience and strategic insight. He will also serve as the Chair of the Compensation Committee, following the departure of Jim Buechler. Gaston expressed enthusiasm for Laird Superfood's growth potential and mission, indicating a promising direction for the company. The Board expressed gratitude for Buechler's contributions during his tenure.
Laird Superfood (NYSE American: LSF) has launched a new Homemade Pancake & Waffle Baking Mix, the third addition to its collection of plant-based baking mixes. Made from organic ingredients like buckwheat and chia seeds, this gluten-free mix offers a delicious, easy-to-make breakfast option. It is priced at $9.99 for an 8 oz. bag. The company aims to simplify homemade baking with fewer, better ingredients, complementing their previously released Brownie Mix and Chocolate Chip Cookie Mix, both priced at $9.95 for 12 oz. bags.
Laird Superfood (NYSE American: LSF) announced that Paul Hodge, Jr. will transition to a non-executive role and step down as President and CEO following the appointment of his successor. The Board has initiated a search for a candidate with extensive CPG experience to drive future growth. Hodge expressed pride in the company’s accomplishments over six years, emphasizing its commitment to high-quality, natural ingredients and sustainability. He will remain a board member post-transition. The company is poised for further growth as it seeks to become a multi-billion-dollar business.
Laird Superfood reported a 64% increase in net sales for Q2 2021, totaling $9.2 million, driven by strong online and wholesale performances. Online sales surged 94%, while wholesale grew 77%. Gross profit rose to $2.2 million, with a gross margin of 23.9%. However, the company experienced a net loss of $6.3 million, widening from a loss of $4.0 million year-over-year. The acquisition of Picky Bars contributed positively, though operating expenses doubled, leading to operational losses.
Laird Superfood (NYSE American: LSF) announced the seasonal relaunch of its popular Pumpkin Spice coffee creamer, available in three dairy-free options: Pumpkin Spice Superfood Creamer, Aloha OatMac Creamer, and Liquid Creamer. The products combine real pumpkin powder and spices, offering a guilt-free alternative to traditional sweeteners. Prices range from $4.95 to $9.95. Co-founder Laird Hamilton emphasized that these creamers enhance morning beverages without excessive sweetness, making them appealing to health-conscious consumers.
Laird Superfood (NYSE American: LSF) has launched its new Soothe Coffee, enhancing its functional coffee lineup. This blend includes stomach-friendly botanicals like Marshmallow Root, Cardamon, and Blueberries, aiming to provide a gentler coffee experience. Soothe Coffee follows the introduction of Boost Coffee and Focus Coffee, which feature health benefits such as Vitamin D and functional mushroom extracts, respectively. Priced at $17.95 for a 12 oz. bag, Soothe Coffee aims to meet the needs of coffee lovers seeking a more harmonious beverage.
Laird Superfood (NYSE American: LSF) has launched its first functional powdered milk product, Aloha Oat & Macadamia Nut Milk, available in Original and Unsweetened flavors. This innovative product aims to meet the rising consumer interest in plant-based foods, which represent 35% of the total plant-based market. The milk powder is made without additives commonly found in competitor products and features sustainable, high-quality ingredients like Aquamin and Agaricus Mushroom Powder for added nutritional benefits. Each 8-ounce bag produces four quarts of milk, reducing environmental impact and waste.
Laird Superfood (NYSE American: LSF) has launched its new Aloha Oat & Macadamia Nut Superfood Creamer, expanding its popular line of powdered superfood creamers. This marks the company’s first non-coconut based creamer, catering to the growing demand for plant-based products. With the plant-based creamer market growing 77% over the past two years, Laird Superfood aims to innovate within this space. The Aloha OatMac Creamer is offered in various flavors and sizes, priced between $9.95 and $19.95, with all ingredients being all-natural and plant-based.
Laird Superfood, Inc. (NYSE American: LSF) has launched its new product Renew Rest & Recover, designed to enhance sleep naturally. Following the introduction of Daily Ritual customizable bundles, this sleep aid features a blend of plant-based ingredients. Additionally, Laird Superfood plans to launch the Activate Immune Support formula, aimed at boosting the immune system. Both products are priced at $19.95 and are made from natural ingredients, promoting a healthier lifestyle.
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