LAIRD SUPERFOOD INTRODUCES PROTEIN CREAMER FOR COFFEE

Rhea-AI Summary

Laird Superfood, Inc. introduces a plant-based Protein Creamer for coffee, containing 12 grams of protein per serving, made from pea, hemp, and pumpkin seed protein. The creamer also includes MCTs from coconut and a Performance Mushroom Blend. Ideal for the 30-30-30 rule, it is a source of various essential nutrients and aims to provide energy and nutrition throughout the day. Available in Sweet & Creamy flavor, the product is priced at $20 on the Laird Superfood website.

Positive

• First plant-based coffee creamer with real food ingredients

• Contains 12 grams of protein per serving

• Includes pea, hemp, and pumpkin seed protein, MCTs, and Performance Mushroom Blend

• Ideal for the 30-30-30 rule and provides essential nutrients

• Supports active lifestyles and offers a simple step for busy individuals

Negative

• Product may have appeal to consumers who prefer traditional dairy-based creamers

• Competitive market with established brands offering similar products

First Plant-Based Coffee Creamer Containing Only Real Food Ingredients, Including Pea, Hemp and Pumpkin Seed Protein Debuts in Sweet & Creamy Flavor

BOULDER, Colo., May 9, 2024 /PRNewswire/ -- Laird Superfood, Inc. (NYSE American: LSF), a leader in functional coffee and creamers known for its collection of plant-based superfood products with adaptogens, has launched Laird Superfood Protein Creamer containing 12 grams of protein per serving. The powder blends smoothly into coffee or tea to give a nutritional and energy boost from a proprietary mix of pea, hemp and pumpkin seed protein, naturally occurring MCTs from coconut, and the brand's Performance Mushroom Blend.

Laird Superfood Protein Creamer launches as the first plant-based coffee creamer with only real food ingredients.

Laird Superfood Protein Creamer is a way to consume protein during any coffee break — important because the body doesn't store amino acids (Harvard T.H. Chan School of Public Health), and they need to be ingested at multiple times throughout the day. An excellent source of protein, the new product is also ideal for people following the trending 30-30-30 rule which focuses on early morning exercise and protein intake for weight loss.

"Laird Superfood is excited to be the first-to-market with a plant-based protein coffee creamer that's made from only clean ingredients that consumers can recognize by name," said Jason Vieth, CEO of Laird Superfood. "After years of development, we are proud to be launching a Protein Creamer that is smooth, creamy and delicious. And with 12 grams of protein in every serving, our new Protein Creamer introduces an entirely new wellness benefit into our coffee portfolio."

Laird Superfood Co-Founder Gabby Reece says busy women like herself may find the new coffee creamer supports their active lifestyles by offering a simple step to sustain momentum throughout mornings and long afternoons. It's also a good source of zinc, manganese, copper, phosphorus, iron, calcium, and magnesium.

Founded by big-wave surf pioneer Laird Hamilton as he set out to find a better morning routine to improve and sustain performance while out catching waves, and his wife, former professional beach volleyball icon, best-selling author, and fitness expert Gabby Reece, Laird Superfood offers a range of products that fuel, energize, and improve performance.

Launching in the brand's most popular flavor, Laird Superfood Protein Creamer Sweet & Creamy is available for $20 at LairdSuperfood.com, and on Amazon at a later date. For more information about new products, follow @LairdSuperfood on Instagram and @LairdSuperfood on TikTok.

ABOUT LAIRD SUPERFOOD

Laird Superfood is a clean plant-based food and supplement brand that offers superfood products to help fuel, energize, and improve performance. The company was founded in 2015 by big wave surf pioneer Laird Hamilton who set out to find a better morning routine to improve and sustain performance while out catching waves. He created superfood creamers with a blend of healthy-plant based fats and other real-food ingredients that not only sustain his energy, but also taste great in his morning coffee. Alongside his wife, former professional beach volleyball icon, best-selling author and fitness expert, Gabby Reece, the brand has expanded to instant lattes, coffees, bars, and prebiotic daily greens. Laird Superfood is based on the idea that nourishing, plant-based foods can help fuel you from sunrise to sunset.

PRESS CONTACT
Ava D'Ambrosio
ava@stanton-company.com
949-533-7501

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SOURCE Laird Superfood

FAQ

What is Laird Superfood Protein Creamer?

Laird Superfood Protein Creamer is a plant-based coffee creamer containing 12 grams of protein per serving, made from pea, hemp, and pumpkin seed protein.

What nutrients does the creamer provide?

The creamer provides MCTs from coconut, a Performance Mushroom Blend, and essential nutrients like zinc, manganese, copper, phosphorus, iron, calcium, and magnesium.

Where can I purchase Laird Superfood Protein Creamer?

Laird Superfood Protein Creamer Sweet & Creamy flavor is available for $20 on LairdSuperfood.com and later on Amazon.