STOCK TITAN

Laird Superfood® Launches Maca Instant Latte for Enhanced Energy and Vitality

Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags

Laird Superfood® (NYSE: LSF) has expanded its product line with the launch of Maca Instant Latte, combining coffee, coconut creamer, functional mushrooms, and maca root. The new beverage, priced at $19, is designed to provide enhanced energy and vitality without the typical coffee crash.

The product features maca, an adaptogenic root from Peru known for supporting sexual function and boosting energy levels. Initially available on LairdSuperfood.com, the product will later be distributed through Amazon.com. This launch represents the company's continued innovation in functional beverages and effort to mainstream adaptogenic ingredients.

Laird Superfood® (NYSE: LSF) ha ampliato la sua linea di prodotti con il lancio del Maca Instant Latte, che combina caffè, crema di cocco, funghi funzionali e radice di maca. La nuova bevanda, proposta a 19$, è progettata per fornire un'energia e vitalità potenziate senza il tipico calo successivo al caffè.

Il prodotto presenta la maca, una radice adattogena originaria del Perù, nota per sostenere la funzione sessuale e aumentare i livelli di energia. Inizialmente disponibile su LairdSuperfood.com, il prodotto sarà successivamente distribuito tramite Amazon.com. Questo lancio rappresenta l'innovazione continua dell'azienda nel settore delle bevande funzionali e il suo impegno per rendere popolari gli ingredienti adattogeni.

Laird Superfood® (NYSE: LSF) ha ampliado su línea de productos con el lanzamiento del Maca Instant Latte, que combina café, crema de coco, setas funcionales y raíz de maca. La nueva bebida, con un precio de 19$, está diseñada para proporcionar energía y vitalidad mejoradas sin el típico bajón del café.

El producto cuenta con maca, una raíz adaptógena de Perú conocida por apoyar la función sexual y aumentar los niveles de energía. Inicialmente disponible en LairdSuperfood.com, el producto será distribuido más tarde a través de Amazon.com. Este lanzamiento representa la continua innovación de la empresa en bebidas funcionales y su esfuerzo por popularizar los ingredientes adaptogénicos.

Laird Superfood® (NYSE: LSF)Maca Instant Latte를 출시하며 제품 라인을 확장했습니다. 이 음료는 커피, 코코넛 크리머, 기능성 버섯, 마카 뿌리를 혼합한 것입니다. 가격은 19$로 설정되어 있으며, 전형적인 커피의 피로감 없이 에너지와 활력을 증진시키기 위해 설계되었습니다.

이 제품은 페루에서 온 적응형 뿌리인 마카를 특징으로 하며, 성 기능 지원과 에너지 수준 증대를 위해 알려져 있습니다. 처음에는 LairdSuperfood.com에서 구매할 수 있으며, 이후 Amazon.com을 통해 배포될 예정입니다. 이번 출시로 회사는 기능성 음료 분야에서 지속적인 혁신을 이루고 적응형 재료를 대중화하려는 노력을 이어가고 있습니다.

Laird Superfood® (NYSE: LSF) a élargi sa gamme de produits avec le lancement de Maca Instant Latte, combinant café, crème de coco, champignons fonctionnels et racine de maca. La nouvelle boisson, proposée à 19$, est conçue pour offrir une énergie et une vitalité accrues sans le coup de fatigue habituel du café.

Le produit met en avant la maca, une racine adaptogène du Pérou connue pour soutenir la fonction sexuelle et stimuler les niveaux d'énergie. Initialement disponible sur LairdSuperfood.com, le produit sera ensuite distribué via Amazon.com. Ce lancement représente l'innovation continue de l'entreprise dans les boissons fonctionnelles et son effort pour populariser les ingrédients adaptogènes.

Laird Superfood® (NYSE: LSF) hat sein Produktangebot mit der Einführung von Maca Instant Latte erweitert, einer Mischung aus Kaffee, Kokoscreme, funktionalen Pilzen und Macawurzel. Das neue Getränk, das mit 19$ preiskategorisiert ist, soll gesteigerte Energie und Vitalität bieten, ohne den typischen Kaffeeabsturz.

Das Produkt enthält Maca, eine adaptogene Wurzel aus Peru, die bekannt dafür ist, die sexuelle Funktion zu unterstützen und die Energieniveaus zu steigern. Zunächst auf LairdSuperfood.com erhältlich, wird das Produkt später über Amazon.com vertrieben. Dieser Launch steht für die fortwährende Innovation des Unternehmens im Bereich funktionale Getränke und den Versuch, adaptogene Inhaltsstoffe zu mainstreamen.

Positive
  • Product line expansion with new functional beverage
  • Entry into growing adaptogenic beverage market
  • Multiple distribution channels (direct-to-consumer and Amazon)
Negative
  • initial distribution channels
  • Premium pricing point ($19) may limit mass market appeal

Insights

The launch of Maca Instant Latte represents a strategic move into the growing functional beverage market, but its immediate impact on LSF's financial performance is likely to be minimal. With a modest $19 price point and initial distribution through direct-to-consumer channels, this product launch alone won't significantly move the needle for a company with an $81M market cap.

Functional beverages, particularly those incorporating adaptogens and mushrooms, are experiencing strong growth, with the global functional beverage market projected to reach $200B by 2030. However, LSF faces intense competition from established brands and must overcome the challenge of educating mainstream consumers about maca's benefits. The product's delayed Amazon launch also limits its initial market reach.

While the product aligns with current wellness trends and consumer demand for natural energy solutions, its revenue potential in the short term is constrained by distribution limitations and the company's modest marketing capabilities. This launch is more indicative of LSF's product innovation strategy than a material catalyst for stock performance.

New Beverage Combines Coffee, Coconut Creamer, Functional Mushrooms and Maca, a Peruvian Root from the Andes Mountains

BOULDER, Colo., Dec. 19, 2024 /PRNewswire/ -- Laird Superfood® (NYSE: LSF), a leader in functional coffee and creamers and offering plant-based superfood products with simple, minimally processed ingredients, expanded its Instant Latte product line to include Maca Instant Latte. Maca is an adaptogen known to support enhanced sexual function (Frontiers, 2024) and provide a boost of vitality and energy to support a full, active life.

Maca is becoming more popular but hasn't yet been incorporated into many mainstream and easy-to-use products.

As people are looking for ways to increase their daily stamina, the Laird Superfood Maca Instant Latte incorporates functional mushrooms to deliver sustained energy without a crash. Maca root has been cultivated for over 2,000 years and touted for its health benefits. Historically, the ingredient was highly prized in Peru, used by Incan soldiers before battle to increase strength and physical performance.

"At Laird Superfood we are continually innovating with new ingredients that help enhance daily rituals – like a morning cup of coffee," said Jason Vieth, CEO of Laird Superfood. "Maca is becoming more popular but hasn't yet been incorporated into many mainstream and easy-to-use products. Our Maca Instant Latte is a delicious and nutritious way for consumers to restore their vitality every day."

Laird Superfood Maca Instant Latte is available for $19 at LairdSuperfood.com and will be available on Amazon.com at a later date. For more information about new products, follow @LairdSuperfood on Instagram and @LairdSuperfood on TikTok.

ABOUT LAIRD SUPERFOOD
Laird Superfood is a clean plant-based food brand that offers superfood products to help fuel, energize, and improve performance. The company was founded in 2015 by leading big wave surfer Laird Hamilton who set out to find a better morning routine to improve and sustain performance while out catching waves. He created superfood creamers with a blend of plant-based fats and other real-food ingredients that not only sustain his energy, but also taste great in his morning coffee. Alongside his wife, former professional beach volleyball icon, best-selling author and fitness expert, Gabby Reece, the brand has expanded to instant lattes, coffees, bars, and prebiotic daily greens. Laird Superfood is based on the idea that people deserve simple ingredients and minimally processed foods that can help fuel you from sunrise to sunset.

PRESS CONTACT
Ava D'Ambrosio
ava@stanton-company.com
949-533-7501

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/laird-superfood-launches-maca-instant-latte-for-enhanced-energy-and-vitality-302336386.html

SOURCE Laird Superfood

FAQ

What is the price of Laird Superfood's new Maca Instant Latte (LSF)?

Laird Superfood's Maca Instant Latte is priced at $19 and is initially available on LairdSuperfood.com.

Where can I buy Laird Superfood's Maca Instant Latte (LSF)?

The Maca Instant Latte is currently available on LairdSuperfood.com and will be available on Amazon.com at a later date.

What are the key ingredients in Laird Superfood's new Maca Instant Latte (LSF)?

The product combines coffee, coconut creamer, functional mushrooms, and maca root, which is an adaptogen from the Andes Mountains of Peru.

What are the claimed benefits of LSF's Maca Instant Latte?

The product claims to provide enhanced energy and vitality without crashes, while supporting sexual function through its maca root ingredient.

Laird Superfood, Inc.

NYSE:LSF

LSF Rankings

LSF Latest News

LSF Stock Data

77.36M
7.61M
26.07%
11.59%
0.28%
Packaged Foods
Food and Kindred Products
Link
United States of America
SISTERS