Laird Superfood Expands Functional Coffee Line with the Addition of Focus Coffee

Rhea-AI Summary

Sisters, Ore., Jan. 12, 2021 - Laird Superfood (NYSE American: LSF) announced the launch of Focus Coffee, a new functional coffee product designed to enhance focus using botanicals and mushroom extracts. This follows the release of Boost Coffee, which provides 15% of the daily Vitamin D. Focus Coffee utilizes medium roast Peruvian beans, rhodiola extract, organic lion's mane extract, and coffee cherry. It is priced at $17.95 for 12 oz. bags. Laird Superfood aims to redefine coffee functionality with its latest offerings.

Positive

• Launch of Focus Coffee, expanding product line and meeting consumer demand for functional beverages.
• Focus Coffee incorporates high-quality ingredients such as rhodiola and lion’s mane extracts, appealing to health-conscious consumers.
• Strong price point of $17.95 for 12 oz. bags indicates premium positioning in the market.

Negative

• None.

SISTERS, Ore., Jan. 12, 2021 /PRNewswire/ -- Laird Superfood (NYSE American: LSF), today announced the expansion of its functional coffee product line with the launch of Focus Coffee - blending botanicals and a functional mushroom extract to enhance customers' fueling experience. Focus Coffee was created to fuel your focus. Closely following last month's launch of Boost Coffee - the first truly functional coffee offering 15% of an individual's daily amount of Vitamin D per 12 oz. serving - Laird Superfood continues to define the next wave for the coffee industry and set the precedent for the future functionality of coffee.

Beginning with Laird Superfood's best-selling medium roast Peruvian beans, botanicals and a functional mushroom extract are then added in to create the new blend. Focus Coffee upgrades your daily cup of coffee to help harness the benefits of functional ingredients and superfoods to invigorate you the plant-powered way.

Laird Superfood Focus Coffee ingredients:

• Medium Roast Ground Organic Peruvian Coffee
• Rhodiola Extract
• Organic Lion's Mane Extract
• Coffee Cherry

"Introducing another functional coffee blend to our superfood line will broaden how people view and define the functionality of food and beverages," said Laird Hamilton, co-founder of Laird Superfood. "Because of the epic ingredients, we believe that Focus Coffee will change the way you consume your coffee and change what you expect from your daily morning cup."

Using only plant-based ingredients including functional mushrooms and botanicals, this new blend takes your daily ritual and fueling experience to the next level. Thoughtfully designed to kick-start your day, Focus Coffee adds functional fuel to your morning cup with a boost that keeps you going from sunrise to sunset.

"We love the synergistic blend of the traditional and functional ingredients within the new Focus Coffee to fuel a calm focus in a world that can often be chaotic," said Sandy Egge, Director of Research & Development. "One thing that is especially wonderful in this brew is the Coffee Cherry. Not only does the fruit of the coffee have far reaching benefits, but it allows us to fully engage in using the "whole" food - or coffee - as nature has designed it."

In addition to the launch of Focus Coffee, Laird Superfood introduced additional items this month including the new Orange Guava Hydrate, the newest flavor to join the Hydrate line. This blend combines tropical flavors from orange and guava with their signature freeze-dried coconut water and Aquamin™. It also provides a good source of calcium. Later in the month, Laird Superfood is set to launch 16 oz. packages of their popular Original Superfood Creamer with Functional Mushrooms - combining the award-winning Original Superfood Creamer with extracts of four of nature's most energizing and nourishing mushrooms, as well as Vanilla Superfood Creamer - made with real Madagascar bourbon vanilla, a hint of cinnamon, and organic maple sugar for a perfectly balanced and flavorful blend.

Focus Coffee is priced at $17.95 for 12 oz. bags. Orange Guava Hydrate is $16.95 for 8 oz. bags. Both Mushroom Creamer and Vanilla Creamer are $19.95 for 16 oz bags. To purchase these products and for more information, visit lairdsuperfood.com.

About Laird Superfood
Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. Known for its highly popular coffee creamers, hydration products, supplements, roasted and instant coffees, teas, hot chocolate, and harvest snacks, the Company's products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. Laird Superfood's offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

View original content to download multimedia:http://www.prnewswire.com/news-releases/laird-superfood-expands-functional-coffee-line-with-the-addition-of-focus-coffee-301206600.html

SOURCE Laird Superfood

FAQ

What is Laird Superfood's new product Focus Coffee?

Focus Coffee is a functional coffee product launched by Laird Superfood that combines coffee with botanicals and functional mushroom extracts to enhance focus.

When was Focus Coffee launched by Laird Superfood?

Focus Coffee was announced on January 12, 2021.

What are the main ingredients in Laird Superfood's Focus Coffee?

Focus Coffee features medium roast organic Peruvian coffee, rhodiola extract, organic lion's mane extract, and coffee cherry.

How much does Focus Coffee cost?

Focus Coffee is priced at $17.95 for a 12 oz. bag.

What other products did Laird Superfood introduce alongside Focus Coffee?

Laird Superfood also introduced Orange Guava Hydrate and plans to launch new Mushroom and Vanilla Creamers.