CORRECTING and REPLACING Never Whisper Justice and Old Spice Partner on BLACK BOYS
Film Featured at Brand Storytelling 2022
A Sanctioned Event of
Partnership Extends Beyond Documentary and Will Provide Free Digital Learning Course to 200K+ Students, 400+ School Districts, and 7,000+ Teachers Nationwide
Announcement card #3 for BLACK BOYS film from production company Never Whisper Justice and Old Spice partnership. Photo courtesy of Never Whisper Justice
Headline of release should read:
Never Whisper Justice and Old Spice Partner on BLACK BOYS
(instead of Never Whisper Justice and Old Spice BLACK BOYS Film Featured at Sundance |
Subhead of release should read:
Film Featured at Brand Storytelling 2022
A Sanctioned Event of
Partnership Extends Beyond Documentary and Will Provide Free Digital Learning Course to 200K+ Students, 400+ School Districts, and 7,000+ Teachers Nationwide
(instead of Partnership Extends Beyond Documentary and Will Provide Free Digital Learning Course to 200K+ Students, 400+ School Districts, and 7,000+ Teachers Nationwide).
The updated release reads:
NEVER WHISPER JUSTICE AND OLD SPICE PARTNER ON BLACK BOYS
Film Featured at Brand Storytelling 2022
A Sanctioned Event of
Partnership Extends Beyond Documentary and Will Provide Free Digital Learning Course to 200K+ Students, 400+ School Districts, and 7,000+ Teachers Nationwide
Never Whisper Justice, Old Spice, and
Never Whisper Justice, a disruptive social justice film company fusing bold storytelling with concrete, meaningful social impact, has teamed up with P&G’s grooming brand Old Spice to address systemic bias in education, while reimagining society’s shared humanity beginning with Black boys and their experiences. The partnership demonstrates how collaboration can ignite meaningful action.
In 2020, Never Whisper Justice (NWJ) produced BLACK BOYS, and the film became an official selection at this year’s Brand Storytelling 2022. It was chosen as one of the 15 films by the executive selection committee from over 160 submissions. The documentary celebrates the full spectrum and humanity of Black men and boys in America, while showcasing the effects of racism. The film also invites audiences to imagine a world in which Black boys experience true belonging and unlimited possibilities.
Along with the partnership, NWJ extended Frontlines of Justice (FoJ), an eLearning platform aimed to improve the learning outcome of tens of thousands of underrepresented students nationwide through personal and professional socio-emotional development. NWJ aims to provide the FoJ’s Black Boys Digital Learning Course to more than 200K students, 400+ school districts and 7000+ teachers for free by partnering with
Supported by Old Spice’s
Since the fall of 2020, Old Spice has been committed to a 10-year initiative to improve high school graduation rates for underserved students by ten percent. NWJ’s film BLACK BOYS is streaming now on NBC’s Peacock; it illuminates the dominant conversation and consciousness that some young people, particularly Black and brown boys, experience systemic barriers that result in unequal opportunity. Chosen as an official selection for Brand Storytelling 2022, BLACK BOYS is radically changing the cultural conversation but refuses to stop there.
Together, this partnership is dedicating real time resources and energy to increasing graduation rates by elevating Old Spice’s
“Awareness without concrete social impact is just advertising. Campaigns often fall short when they focus solely on raising awareness. We are filmmakers whose storyboard begins with impact first. When problems are systemic, our approach must create sustainable interventions,” says
“We’re excited that Brand Storytelling 2022 selected ‘BLACK BOYS’ as a feature film,” said
This social and educational impact component now attached to the commitment to increase graduation rates for young Black and brown men by 2030 is only the beginning. NWJ and Old Spice are not stopping at inspiring the conversation — they are committed to changing it through meaningful action.
About Never Whisper Justice
Never Whisper Justice (NWJ) is building a movement for social justice and cultural impact through film. Filmmakers work to create courageous space for storytelling by centering voices of those with lived experiences both in front of and behind the camera. NWJ also works to inspire policy change and meaningful action on issues highlighted in films. To learn more, visit www.neverwhisperjustice.com. Follow on Twitter and Instagram @nwjfilms.
About Frontlines of Justice
Frontlines of Justice (FoJ) is an online, video-centric eLearning platform designed to create social, racial, and educational justice through compelling content. FoJ hosts and manages an interactive digital content platform (Social Justice + Masterclass). Additionally, FoJ creates/curates original media, curriculum, and content by reimagining education through the lens of film, technology and high-fidelity storytelling rather than traditional academia. To learn more, visit www.frontlinesofjustice.com. Follow on Twitter @FoJLearning and Instagram @frontlinesofjustice.
About Old Spice
Procter & Gamble’s Old Spice is the quintessential grooming brand. With more than 80 years as an American icon, Old Spice is the authority on grooming experience and has leveraged this heritage to become the No. 1 selling anti-perspirant and deodorant brand for guys in
About
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About Brand Storytelling
Brand Storytelling is a privately-owned organization with the mission to support, educate and inspire brand-funded content. Based in
Brand Storytelling Case Study (P&G)
https://ql.mediasilo.com/#ql/61e83b7bf3927217b6c584a2/ce8f56bf-18ab-4303-a2f5-7605a60015c1
BLACK BOYS - NBC Peacock Trailer
https://vimeo.com/454343185
View source version on businesswire.com: https://www.businesswire.com/news/home/20220216006230/en/
dmagdael@tcdm-associates.com
Brand Storytelling
Rick@BrandStorytelling.tv
Source: Never Whisper Justice
