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La Rosa Acquires Fifth Real Estate Brokerage Franchisee with Revenue of $3.6 Million and Positive Net Income in 2022

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La Rosa Holdings Corp. (LRHC) has acquired a 51% interest in its franchisee, La Rosa Realty Orlando, LLC, generating $3.6 million in revenue with positive net income in 2022. The franchisee provides residential and commercial real estate brokerage services and coaching and support services to agents on a fee basis. CEO Joe La Rosa aims to reach an annualized revenue run rate of $100 million by the end of 2024.
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Insights

The acquisition of a 51% interest in Realty Orlando by La Rosa Holdings Corp. signals a strategic expansion within the real estate sector. Analyzing the market dynamics, especially in a down market, the reported 14% increase in transactions by Realty Orlando is a strong performance indicator. This suggests that La Rosa's business model is resilient and potentially more attractive to real estate agents compared to competitors. The emphasis on a revenue share model or a fee-based model with full agent commissions could be a differentiator that supports agent retention and attracts new talent.

From a market perspective, the move towards a $100 million annualized revenue run rate indicates aggressive growth targets. Investors should monitor how this expansion aligns with broader market conditions, such as interest rates and housing demand, which can significantly impact real estate transactions. The acquisition strategy also implies a consolidation within the industry, which may lead to increased market share and bargaining power for La Rosa Holdings Corp.

La Rosa Holdings Corp.'s financial goal of achieving a $100 million annualized revenue run rate by the end of 2024 is ambitious and would likely require a significant increase in operational efficiency and transaction volume. The positive net income reported by Realty Orlando is a promising sign of financial health and profitability, which is crucial for sustaining the growth trajectory. The acquisition could potentially contribute to La Rosa's earnings growth, depending on the integration costs and the ability to leverage synergies between the holding company and the franchisee.

Investors should consider the capital requirements for the upcoming acquisitions and whether these will be funded through debt or equity, as this could influence the company's leverage and risk profile. Furthermore, the potential increase in revenue and profitability should be weighed against the costs associated with the acquisitions and the integration process.

The real estate brokerage industry is highly competitive and fragmented, which makes La Rosa's acquisition strategy noteworthy. The company's focus on an agent-centric model and technology integration could be seen as a move to capitalize on the growing trend of digital transformation within the industry. By acquiring a majority stake in a franchisee that has already demonstrated growth, La Rosa could enhance its operational scalability and increase its footprint in the Florida real estate market.

It is important to consider the potential risks associated with the current economic environment, such as rising interest rates and a possible economic slowdown, which could affect the housing market. However, the company's confidence in its unique brokerage model suggests a belief in its ability to weather market fluctuations. The long-term success of this strategy will depend on the company's ability to maintain agent loyalty while also adapting to changes in consumer behavior and technology.

Targeting $100 million of annualized revenue as a 2024 exit run rate

Celebration, FL, Dec. 27, 2023 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today announced that it has acquired a 51% interest in the Company’s franchisee - La Rosa Realty Orlando, LLC (“Realty Orlando”) located in Orlando, Florida.

Realty Orlando generated revenue of $3.6 million and had positive net income in 2022. The franchisee provides residential and commercial real estate brokerage services. It also provides coaching and support services to agents on a fee basis.

Joe La Rosa, CEO of the Company, commented, “We are excited to close on this acquisition. Even though we are currently in a down market, Realty Orlando was able to achieve approximately a 14% increase in total transactions closed for 2023 compared to 2022. We believe this is due to our unique brokerage model, which offers real estate agents the option of a revenue share model or an annual fee-based model with 100% agent commissions, which, in our view, is second to none in the industry. We are executing towards our goal of reaching an annualized revenue run rate of $100 million before the end of 2024, and have several more franchisees in the pipeline that we plan on acquiring over the next several months.”

About La Rosa Holdings Corp.

La Rosa is a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments. In addition to providing person-to-person residential and commercial real estate brokerage services to the public, the Company cross-sells ancillary technology-based products and services primarily to its sales agents and the sales agents associated with their franchisees. La Rosa's business is organized based on the services they provide internally to their agents and to the public, which are residential and commercial real estate brokerage, franchising, real estate brokerage education and coaching, and property management. La Rosa has 10 La Rosa Realty corporate real estate brokerage offices located in Florida, 26 La Rosa Realty franchised real estate brokerage offices in six states in the United States and Puerto Rico. The Company's real estate brokerage offices, both corporate and franchised, are staffed with more than 2,470 licensed real estate brokers and sales associates.

For more information, please visit: https://www.larosaholdings.com.

Stay connected with La Rosa, sign up for news alerts here: larosaholdings.com/email-alerts.

Forward-Looking Statements

This press release contains forward-looking statements regarding the Company’s current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company's ability to achieve profitable operations, customer acceptance of new services, the demand for the Company’s services and the Company’s customers' economic condition, the impact of competitive services and pricing, general economic conditions and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements  contained in this press release are made only as of the date of the this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

For more information, contact: info@larosaholdings.com

Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
Email: LRHC@crescendo-ir.com


FAQ

What is the annualized revenue run rate goal for La Rosa Holdings Corp. (LRHC)?

The goal is to reach $100 million by the end of 2024.

What percentage of interest did La Rosa Holdings Corp. (LRHC) acquire in La Rosa Realty Orlando, LLC?

La Rosa Holdings Corp. acquired a 51% interest in the franchisee.

Where is La Rosa Realty Orlando, LLC located?

It is located in Orlando, Florida.

What services does La Rosa Realty Orlando, LLC provide?

The franchisee provides residential and commercial real estate brokerage services and coaching and support services to agents on a fee basis.

Who is the CEO of La Rosa Holdings Corp. (LRHC)?

Joe La Rosa is the CEO of the company.

What is the revenue generated by La Rosa Realty Orlando, LLC in 2022?

The franchisee generated $3.6 million in revenue with positive net income in 2022.

What is the goal of La Rosa Holdings Corp. (LRHC) in acquiring more franchisees?

The company plans to acquire more franchisees with the aim of reaching an annualized revenue run rate of $100 million before the end of 2024.

La Rosa Holding Corp.

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