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LQR House Inc. Board of Directors Approves Purchase of Up to $1M Bitcoin as Treasury Reserve Asset and Retention of Up to $10M Crypto Payments on CWSpirits.com

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LQR House (NASDAQ:LQR) announced its Board of Directors has approved purchasing up to $1 million in Bitcoin as part of its treasury management strategy. The company will also accept cryptocurrency payments on CWSpirits.com and plans to retain up to $10 million of these crypto payments in Bitcoin. CEO Sean Dollinger stated that Bitcoin's scarcity and finite supply position it as a hedge against inflation. The company maintains its focus on core operations, including previously announced cost-cutting initiatives and collaboration with new board members for sustainable growth strategies.

LQR House (NASDAQ:LQR) ha annunciato che il suo Consiglio di Amministrazione ha approvato l'acquisto di fino a 1 milione di dollari in Bitcoin come parte della sua strategia di gestione della tesoreria. L'azienda accetterà anche pagamenti in criptovaluta su CWSpirits.com e prevede di trattenere fino a 10 milioni di dollari di questi pagamenti in Bitcoin. Il CEO Sean Dollinger ha dichiarato che la scarsità e l'offerta limitata del Bitcoin lo pongono come una protezione contro l'inflazione. L'azienda mantiene il suo focus sulle operazioni principali, inclusi gli interventi di taglio dei costi precedentemente annunciati e la collaborazione con nuovi membri del consiglio per strategie di crescita sostenibile.

LQR House (NASDAQ:LQR) anunció que su Junta Directiva ha aprobado la compra de hasta 1 millón de dólares en Bitcoin como parte de su estrategia de gestión de tesorería. La empresa también aceptará pagos en criptomonedas en CWSpirits.com y planea retener hasta 10 millones de dólares de estos pagos en Bitcoin. El CEO Sean Dollinger declaró que la escasez y la oferta finita de Bitcoin lo posicionan como un refugio contra la inflación. La empresa mantiene su enfoque en las operaciones centrales, incluyendo las iniciativas de reducción de costos anunciadas anteriormente y la colaboración con nuevos miembros de la junta para estrategias de crecimiento sostenible.

LQR 하우스 (NASDAQ:LQR)는 이사회가 재무 관리 전략의 일환으로 최대 100만 달러의 비트코인을 구매하기로 승인했다고 발표했습니다. 이 회사는 또한 CWSpirits.com에서 암호화폐 결제를 수락하며 이러한 암호화폐 결제 중 최대 1000만 달러를 비트코인으로 보유할 계획입니다. CEO 션 돌린저는 비트코인의 희소성과 한정된 공급이 인플레이션에 대한 헤지 역할을 한다고 언급했습니다. 이 회사는 이전에 발표된 비용 절감 이니셔티브와 지속 가능한 성장 전략을 위한 새로운 이사회 구성원과의 협력을 포함하여 핵심 운영에 집중하는 데 주력하고 있습니다.

LQR House (NASDAQ:LQR) a annoncé que son Conseil d'Administration a approuvé l'achat de jusqu'à 1 million de dollars en Bitcoin dans le cadre de sa stratégie de gestion de trésorerie. L'entreprise acceptera également des paiements en cryptomonnaie sur CWSpirits.com et prévoit de conserver jusqu'à 10 millions de dollars de ces paiements en Bitcoin. Le PDG Sean Dollinger a déclaré que la rareté et l'offre limitée du Bitcoin le positionnent comme un rempart contre l'inflation. L'entreprise reste concentrée sur ses opérations principales, y compris les initiatives de réduction des coûts précédemment annoncées et la collaboration avec de nouveaux membres du conseil pour des stratégies de croissance durables.

LQR House (NASDAQ:LQR) hat bekannt gegeben, dass der Vorstand den Kauf von bis zu 1 Million Dollar in Bitcoin im Rahmen seiner Treasury-Management-Strategie genehmigt hat. Das Unternehmen wird auch Kryptowährungszahlungen auf CWSpirits.com akzeptieren und plant, bis zu 10 Millionen Dollar dieser Krypto-Zahlungen in Bitcoin zu behalten. CEO Sean Dollinger erklärte, dass die Knappheit und das begrenzte Angebot von Bitcoin es als Absicherung gegen Inflation positionieren. Das Unternehmen bleibt auf seine Kernoperationen fokussiert, einschließlich zuvor angekündigter Kostensenkungsinitiativen und der Zusammenarbeit mit neuen Vorstandsmitgliedern für nachhaltige Wachstumsstrategien.

Positive
  • Board approval to diversify treasury with up to $1M Bitcoin investment
  • Implementation of crypto payment acceptance on CWSpirits.com
  • Potential to retain up to $10M in crypto payments
  • Ongoing cost-cutting initiatives for enhanced profitability
Negative
  • Exposure to cryptocurrency market volatility and risk
  • Significant allocation of treasury resources to volatile digital assets

MIAMI, FL / ACCESSWIRE / November 19, 2024 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a niche e-commerce platform specializing in the spirits and beverage industry, today announced that its Board of Directors has approved the purchase of up to $1 million in Bitcoin as part of its treasury management strategy.

In addition, the Company will now accept cryptocurrency payments on CWSpirits.com, giving customers the flexibility to purchase alcohol using digital currencies. As part of this initiative, LQR House has adopted a policy to retain up to $10 million of these crypto payments in Bitcoin, reflecting the Company's confidence in the long-term potential and value of digital assets.

"As Bitcoin continues to gain traction as an accepted asset class, we see a unique opportunity to strengthen our treasury with an innovative investment," said Sean Dollinger, CEO of LQR House. "In our opinion, Bitcoin's inherent scarcity and finite supply position it as a modern hedge against inflation and a safe haven in times of economic uncertainty. We believe Bitcoin aligns with our forward-thinking strategy and complements our mission to drive innovation across all aspects of our business."

While Bitcoin will now be integrated into LQR House's diversified strategy, the Company remains firmly committed to its core operations. This includes executing its previously announced cost-cutting initiatives aimed at enhancing profitability and collaborating closely with its new board members to define and implement the most effective strategies for sustainable growth.

LQR House will monitor its Bitcoin holdings closely, ensuring they align with market conditions and the Company's cash flow requirements.

About LQR House Inc.

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

Investor and Media Contact:
info@lqrhouse.com

Contact Information

Sean Dollinger
CEO
info@lqrhouse.com

SOURCE: LQR House



View the original press release on accesswire.com

FAQ

How much Bitcoin is LQR House (NASDAQ:LQR) planning to purchase?

LQR House's Board of Directors has approved the purchase of up to $1 million in Bitcoin as part of its treasury management strategy.

Will LQR House accept cryptocurrency payments on their platform?

Yes, LQR House will accept cryptocurrency payments on CWSpirits.com and plans to retain up to $10 million of these crypto payments in Bitcoin.

What is LQR House's strategy regarding Bitcoin retention from crypto payments?

LQR House has adopted a policy to retain up to $10 million of cryptocurrency payments in Bitcoin, showing confidence in digital assets' long-term potential.

How does LQR House view Bitcoin's role in their treasury strategy?

LQR House views Bitcoin as a modern hedge against inflation and a safe haven during economic uncertainty, considering it an innovative investment for their treasury.

LQR House Inc.

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