Loop Media's New "First Watch" Series Helps Music Artists Reach New Audiences

Rhea-AI Summary

Loop Media (OTC: LPTV) has launched a new series called First Watch, designed to connect music artists with fans through its digital out-of-home (DOOH) network, which includes 400,000 hotel rooms. The series features curated episodes showcasing emerging artists, enhancing advertising opportunities. Notable artists in the debut episodes include Gang of Youths and Coi Leray. This initiative aims to provide a platform for storytelling through music while expanding Loop's audience reach across various streaming platforms.

Positive

• Launch of 'First Watch' series enhances engagement with music artists and fans.
• Expansion across 400,000 hotel rooms increases visibility and potential advertising revenue.

Negative

• None.

Cross-Platform Digital Out-Of-Home, Hotel, and Streaming Video Distribution Supports New Releases and Emerging Artists

GLENDALE, CA, April 19, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire - Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses today announced the launch of “First Watch”, a widely distributed new series connecting music artists with fans across Loop’s digital out-of-home (DOOH) Loop Player, its hotel network of 400,000 rooms, and its channels on popular streaming services including Roku. 

Within the mix of Loop Media’s many streaming music video channels, “First Watch” appears as a curated and editorialized early look at music videos from three artists on each episode.  Brands love the intersection of artists and fans making “First Watch” a great opportunity for advertisers as well.  

The first two episodes of “First Watch” feature Gang of Youths on Warner Records, Interscope’s Allison Ponthier, Coi Leray from Republic Records, Erin Kinsey on Records Nashville, Em Beihold from Republic Records, and Earthgang on Dreamville/Interscope.

“Our 'First Watch' series is exciting because it gives the artist a chance to tell a bit of their story, both through their music, and creative pop-up style commentary,” said Darcy Fulmer, Senior Vice President of Content at Loop Media Studios.  “We want to play a part in sharing new music with our diverse and expansive audience.”

The first episodes of “First Watch” are now available across Loop’s music channels on all of Loop’s platforms. 

About Loop Media 

Loop Media, Inc. (“Loop Media”) (OTC: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses. Through its proprietary “Loop Player” for businesses, Loop Media is the only company in the U.S. licensed to stream music videos directly to digital out-of-home (“DOOH”) business locations.

Loop Media’s digital video content reaches thousands of consumers in DOOH locations including bars/restaurants, office buildings, and retail businesses through its proprietary Loop Player, as well as millions of consumers in the U.S., Canada, and Latin America through its apps for iOS, Android, and Huawei, as well as in their homes on connected TVs and Smart TVs, in 400,000 hotel rooms in over 1300 hotels in the United States and at local gas stations on GSTV terminals. These TV platforms include Amazon Fire TV, Android TV, AT&T TV, Hisense, JVC, LG, Philips, Sharp, Sony, Toshiba, VIZIO, and free ad-supported TV platforms including Roku.

Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. The Loop Media consumer apps allow users to create their own playlists, or “Loops,” and share them live with interactive watch parties. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content from free-ad-supported-television (“FAST”) and from subscription offerings.

Download the Loop Media app by searching “Loop Media” on your Smart TV's app store or opening loop.tv/app on your mobile device. To learn more about Loop Media products and applications, please visit us online at Loop.tv. 

Follow us on social:

Instagram: @loopforbusiness 

Twitter: @loopforbusiness 

LinkedIn: https://www.linkedin.com/company/looptv/

Safe Harbor Statement and Disclaimer

This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media’s ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media’s ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media’s SEC filings are available at www.sec.gov.

Loop Media Press Contact
Jon Lindsay Phillips
Loop@phillcomm.global

FAQ

What is Loop Media's new series 'First Watch' about?

The 'First Watch' series connects music artists with fans through curated episodes broadcasted on Loop Media's platforms.

When was the 'First Watch' series launched?

The 'First Watch' series was launched on April 19, 2022.

What artists are featured in the initial episodes of 'First Watch'?

The initial episodes feature artists like Gang of Youths, Coi Leray, and Allison Ponthier.

How does 'First Watch' benefit advertisers?

The series offers advertisers a unique opportunity to reach audiences by connecting brands with emerging artists and fans.

On which platforms can 'First Watch' be viewed?

'First Watch' can be viewed on Loop's DOOH network, hotel channels, and popular streaming services such as Roku.