GAME ON: LOWE'S TO APPEAR IN MULTIPLE EA SPORTS TITLES FOR THE FIRST TIME
Lowe's (LOW) has announced a groundbreaking collaboration with EA SPORTS, marking its first-ever appearance across multiple EA SPORTS gaming titles. The partnership includes integration into EA SPORTS FC™, Madden NFL, and College Football games.
The home improvement retailer will be featured through various gameplay experiences, including the Stadium Pulse placement in EA SPORTS College Football 26 and Ultimate Team™ challenges in EA SPORTS FC™ and Madden NFL. These challenges will offer rewards through the MyLowe's Rewards loyalty platform.
Additionally, Lowe's plans to launch an 'On the Road' interactive gaming experience featuring Madden NFL, which will tour across the country during the NFL season. More details about this initiative will be released in late summer.
This strategic move expands Lowe's sports marketing portfolio and aims to connect with digitally savvy audiences and future home improvers through immersive gaming experiences.
Lowe's (LOW) ha annunciato una collaborazione innovativa con EA SPORTS, segnando la sua prima apparizione in diversi titoli di giochi EA SPORTS. La partnership include l'integrazione nei giochi EA SPORTS FC™, Madden NFL e College Football.
Il rivenditore di articoli per la casa sarà presente attraverso varie esperienze di gioco, inclusa la posizione Stadium Pulse in EA SPORTS College Football 26 e le sfide Ultimate Team™ in EA SPORTS FC™ e Madden NFL. Queste sfide offriranno ricompense tramite la piattaforma di fidelizzazione MyLowe's Rewards.
Inoltre, Lowe's prevede di lanciare un'esperienza di gioco interattiva 'On the Road' con Madden NFL, che girerà per il paese durante la stagione NFL. Maggiori dettagli su questa iniziativa saranno rilasciati alla fine dell'estate.
Questa mossa strategica amplia il portfolio di marketing sportivo di Lowe's e mira a connettersi con pubblici digitalmente esperti e futuri miglioratori della casa attraverso esperienze di gioco immersive.
Lowe's (LOW) ha anunciado una colaboración innovadora con EA SPORTS, marcando su primera aparición en varios títulos de juegos de EA SPORTS. La asociación incluye la integración en los juegos de EA SPORTS FC™, Madden NFL y College Football.
El minorista de mejoras para el hogar estará presente a través de diversas experiencias de juego, incluida la colocación Stadium Pulse en EA SPORTS College Football 26 y los desafíos de Ultimate Team™ en EA SPORTS FC™ y Madden NFL. Estos desafíos ofrecerán recompensas a través de la plataforma de lealtad MyLowe's Rewards.
Además, Lowe's planea lanzar una experiencia de juego interactiva 'On the Road' con Madden NFL, que recorrerá el país durante la temporada de la NFL. Se darán más detalles sobre esta iniciativa a finales del verano.
Este movimiento estratégico amplía el portafolio de marketing deportivo de Lowe's y busca conectar con audiencias digitalmente hábiles y futuros mejoradores del hogar a través de experiencias de juego inmersivas.
Lowe's (LOW)는 EA SPORTS와의 혁신적인 협업을 발표하며 여러 EA SPORTS 게임 타이틀에 처음으로 등장하게 되었습니다. 이 파트너십은 EA SPORTS FC™, Madden NFL 및 College Football 게임에 통합되는 내용을 포함합니다.
이 홈 개선 소매업체는 EA SPORTS College Football 26의 Stadium Pulse 배치 및 EA SPORTS FC™와 Madden NFL의 Ultimate Team™ 챌린지를 통해 다양한 게임 플레이 경험을 제공할 것입니다. 이러한 챌린지는 MyLowe's Rewards 충성도 플랫폼을 통해 보상을 제공할 예정입니다.
또한, Lowe's는 NFL 시즌 동안 전국을 순회하는 Madden NFL을 주제로 한 'On the Road' 인터랙티브 게임 경험을 출시할 계획입니다. 이 이니셔티브에 대한 자세한 내용은 여름 말에 발표될 예정입니다.
이 전략적 움직임은 Lowe's의 스포츠 마케팅 포트폴리오를 확장하고 디지털에 능숙한 청중 및 미래의 홈 개선자들과 몰입형 게임 경험을 통해 연결하는 것을 목표로 하고 있습니다.
Lowe's (LOW) a annoncé une collaboration révolutionnaire avec EA SPORTS, marquant sa première apparition dans plusieurs titres de jeux EA SPORTS. Le partenariat inclut l'intégration dans les jeux EA SPORTS FC™, Madden NFL et College Football.
Le détaillant d'amélioration de l'habitat sera présenté à travers diverses expériences de jeu, y compris le placement Stadium Pulse dans EA SPORTS College Football 26 et les défis Ultimate Team™ dans EA SPORTS FC™ et Madden NFL. Ces défis offriront des récompenses via la plateforme de fidélité MyLowe's Rewards.
De plus, Lowe's prévoit de lancer une expérience de jeu interactive 'On the Road' avec Madden NFL, qui fera le tour du pays pendant la saison NFL. Plus de détails sur cette initiative seront publiés à la fin de l'été.
Ce mouvement stratégique élargit le portefeuille de marketing sportif de Lowe's et vise à se connecter avec des audiences numériquement averties et de futurs améliorateurs de l'habitat à travers des expériences de jeu immersives.
Lowe's (LOW) hat eine bahnbrechende Zusammenarbeit mit EA SPORTS angekündigt, die sein erstes Erscheinen in mehreren EA SPORTS-Spieltiteln markiert. Die Partnerschaft umfasst die Integration in die Spiele EA SPORTS FC™, Madden NFL und College Football.
Der Heimwerker-Einzelhändler wird durch verschiedene Spielerlebnisse präsentiert, darunter die Stadium Pulse-Platzierung in EA SPORTS College Football 26 und Ultimate Team™-Herausforderungen in EA SPORTS FC™ und Madden NFL. Diese Herausforderungen bieten Belohnungen über die Treueplattform MyLowe's Rewards.
Darüber hinaus plant Lowe's die Einführung eines interaktiven Spielerlebnisses 'On the Road' mit Madden NFL, das während der NFL-Saison durch das Land touren wird. Weitere Details zu dieser Initiative werden Ende Sommer veröffentlicht.
Dieser strategische Schritt erweitert das Sportmarketing-Portfolio von Lowe's und zielt darauf ab, sich mit digital versierten Zielgruppen und zukünftigen Heimwerkern durch immersive Spielerlebnisse zu verbinden.
- Strategic expansion into gaming market to reach new, younger customer demographics
- Integration with popular EA SPORTS titles provides multiple touchpoints for customer engagement
- Leveraging existing NFL partnership through digital channels
- Enhancement of loyalty program through gaming rewards system
- Marketing investment costs not disclosed
- ROI and impact on sales uncertain
Lowe's leverages MyLowe's Rewards with in-game content that will roll out across EA SPORTS FC™,
Madden NFL and College Football
Plus, Lowe's is building brand fandom with soon-to-come "On the Road" gaming experience that will
bring Madden NFL to fans across the country in real life
Lowe's will show up uniquely in each game with branding across multiple gameplay experiences. In EA SPORTS College Football 26, Lowe's will be featured on the broadcast overlay of the popular Stadium Pulse placement. The Stadium Pulse dynamically showcases and builds crowd excitement as gameplay improves, drawing meaningful parallels to the passion homeowners feel when enhancing their own spaces with Lowe's. Additionally, fans of EA SPORTS FC™ and Madden NFL will be able to engage more deeply with the brand in a future title for each franchise through Ultimate Team™ challenges that offer rewards.
To further extend opportunities for consumers to engage with the Lowe's brand and Madden NFL, Lowe's will also launch a real life "On the Road" interactive gaming experience that fans can engage with as it makes its way around the country later this year and throughout the NFL season. More information about this experience and how to participate will be available in late summer.
Gaming delivers an evolution in Lowe's sports investment portfolio to engage new audiences ahead of future home improvement projects.
"Integrating Lowe's within EA SPORTS titles gives us an innovative way to engage with sports fans who are important to our brand," said Jen Wilson, Lowe's senior vice president, Chief Marketing Officer. "We are constantly looking for new pathways to bring more consumers into our loyalty ecosystem by connecting with their passions. This is such an immersive and unexpected way to introduce ourselves to the next generation of home improvers."
The new integration with EA SPORTS titles further enhances Lowe's broader sports marketing strategy, serving as a strategic extension of its work with traditional sports platforms, such as being the Official Home Improvement Partner of the NFL. By bringing this new content to EA SPORTS massive community of players, Lowe's seeks to connect with digitally savvy audiences in their areas of interest earlier, more frequently and in a native way, thus establishing true connections with the next generation of loyal Lowe's fans.
Lowe's has become a Proud Partner of EA SPORTS FC™, Madden NFL and College Football 26. As part of this collaboration, Lowe's will appear in engaging gameplay moments.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the
Media Contact
Amanda Caskey
Lowe's Companies, Inc.
amanda.caskey@lowes.com
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2024, EA posted GAAP net revenue of approximately
Media Contact
Will Alexander
EA SPORTS
walexander@ea.com
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SOURCE Lowe's Companies, Inc.
FAQ
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