Lovesac Wins Record Awards at the 45th Annual Tellys for its Celebrity Infused 'Rewriting the Rules of Comfort' Campaign

Rhea-AI Summary

The Lovesac Company, renowned for its adaptable furniture, recently claimed eight awards at the 45th Annual Telly Awards for its 'Rewriting the Rules of Comfort' campaign. The campaign snagged 3 Gold, 4 Silver, and 1 Bronze Telly Awards in categories like Branded Content, Talent Partnerships, Online Commercials, and Social Media. This milestone celebrates Lovesac's 25 years of innovation in the furniture industry, featuring celebrity endorsements from Travis Barker, Brandy, Shaun White, and Haley Lu Richardson. The Telly Awards honor excellence in video and television across all screens, and this year saw nearly 13,000 entries globally. Other notable winners included Adobe, Calvin Klein, and NASA. Lovesac's CEO, Shawn Nelson, expressed pride in the campaign's recognition, highlighting customer feedback on the transformative comfort provided by their products. The full list of winners is available at the Telly Awards' website.

Positive

• Lovesac won 8 awards at the 45th Telly Awards.
• 3 Gold, 4 Silver, and 1 Bronze Telly Awards in Branded Content, Talent Partnerships, Online Commercials, and Social Media.
• Campaign featured celebrity endorsements from Travis Barker, Brandy, Shaun White, and Haley Lu Richardson.
• 25th Anniversary campaign highlighted Lovesac's innovative furniture solutions.
• The Telly Awards saw nearly 13,000 entries globally.
• Other winners included high-profile brands like Adobe, Calvin Klein, and NASA.

Negative

• The PR does not mention any direct financial impact or sales data related to the campaign awards.
• No specific data on increased revenue or market share due to the campaign's success.
• The announcement lacks details on future business strategies or expansions.

The brand snagged 3 Gold Telly's, 4 Silver Telly's and 1 Bronze Telly for Branded Content, Talent Partnerships, Online Commercials and Social Media.

STAMFORD, Conn., June 4, 2024 /PRNewswire/ -- The Lovesac Company, the home furnishing and technology brand best known for its Sactionals, The World's Most Adaptable Couch, today announced its 'Rewriting the Rules of Comfort^™' 25^th Anniversary campaign collected a total of eight winning submissions across multiple top categories in the 45th Annual Telly Awards. The Telly Awards honor excellence in video and television across all screens and is judged by leaders from the advertising world, video platforms, television and streaming networks. Lovesac is in good company as this year's winners also include Adobe, Calvin Klein, ESPN, LinkedIn, MTV Entertainment Studios, NASA, the LA Clippers (NBA) and more.

The 25^th Anniversary campaign celebrated the past, present and future innovation Lovesac prides itself on, featuring four integral celebrity partners. Tapping into how Total Comfort is something truly individual and adaptable, real Lovesac customers Travis Barker, Brandy, Shaun White and Haley Lu Richardson, each demonstrated how they Rewrite the Rules of Comfort by incorporating Lovesac product and brand ethos into their coveted spaces in unique ways. For 25 years, Lovesac has been disrupting the furniture category, and the 'Rewriting the Rules of Comfort^™' campaign showcased product benefits in unexpected ways that captivated target audiences and resulted in unprecedented product sales.

"I'm excited to see our campaign and the phenomenal creativity and effort behind it recognized by the Telly Awards this year," said Shawn Nelson, Lovesac Founder and CEO. "We hear from our customers all the time about how Lovesac products have changed what comfort means at home with family and friends. This campaign was all about sharing some of those great stories."

• Silver Telly Winner in Branded Content - Commercials
• Gold Telly Winner in Branded Content - Promotional
• Silver Telly Winner in Branded Content - Brand Collaboration (Use of Creator, Celebrity & Influencer)
• Silver Telly Winner in Online Commercials - Branding
• Gold Telly Winner in Online Commercials - Promotional
• Gold Telly Winner in Online Commercials - Brand Collaboration (Use of Creator, Celebrity or Influencer)
• Silver Telly Winner in Online Commercials - Products & Services
• Bronze Telly Winner in Online Commercials - Social Media 

"The caliber of the work this season truly has reflected the theme of going beyond the frame. Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world's most pressing issues," shares Telly Awards Managing Director Amanda Needham. "The Telly Awards is uniquely positioned to meet the industry where it's actually making work, be that on television or TikTok."

This was a record-breaking year with nearly 13,000 entries from across the globe and top video and television content producers. Winners were chosen by The Telly Awards Judging Council which includes Nathalie Van Sasse Van Ysselt, VP of Design and Creative Services, MSG Sphere Studios; Barry Christie, Global Creative Lead, Meta Creative Shop; Farihah Zaman, Director, member of Brown Girl Doc Mafia; Aiden Darné, VP, Global Studio Lead Shutterstock; and Malinda Wink, Executive Director Minderoo Pictures.

The full list of the 45th Annual Telly Awards winners can be found at www.tellyawards.com/winners. To learn more about Lovesac, visit www.lovesac.com.

About The Lovesac Company

Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, premium foam beanbag chairs called Sacs, and the Sactionals StealthTech Sound + Charge System. As a recipient of Repreve's 7th Annual Champions of Sustainability, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility patents. Products are marketed and sold primarily online directly at www.lovesac.com, supported by direct-to-consumer touch points in the form of owned showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers including Best Buy. LOVESAC, DESIGNED FOR LIFE, SACTIONALS, SAC, STEALTHTECH, THE WORLD'S MOST ADAPTABLE COUCH, and TOTAL COMFORT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

Contact Lovesac:
Nate Zubal, PR & Project Specialist
Nate@lovesac.com

About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 13,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include the Gotham Institute, NAB, Stash, NYWIFT, LAPPG, Production Hub, Green the Bid, Video Consortium, and Series Fest. New Partners include FWD- Doc, AI Film Festival, Reel Abilities Film Festival, and Film Fatales.

More information can be found at the Telly Awards Press Center: https://tlly.co/press

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SOURCE The Lovesac Company

FAQ

What awards did Lovesac win at the 45th Annual Telly Awards?

Lovesac won 3 Gold, 4 Silver, and 1 Bronze Telly Awards in categories like Branded Content, Talent Partnerships, Online Commercials, and Social Media.

What is the significance of Lovesac's 'Rewriting the Rules of Comfort' campaign?

The campaign celebrated Lovesac's 25 years of innovation with celebrity endorsements, showcasing their adaptable furniture and brand ethos.

Who were the celebrities featured in Lovesac's award-winning campaign?

The campaign featured Travis Barker, Brandy, Shaun White, and Haley Lu Richardson.

How many entries were there in the 45th Annual Telly Awards?

There were nearly 13,000 entries from across the globe.

Which other notable companies won at the 45th Annual Telly Awards?

Other winners included Adobe, Calvin Klein, ESPN, LinkedIn, MTV Entertainment Studios, NASA, and the LA Clippers.