Lovesac Expands Its PillowSac Chair Line with the New PillowSac Chair Jr. -- Big Comfort, Now for Every Space

Rhea-AI Summary

The Lovesac Company (Nasdaq: LOVE) on October 21, 2025 launched the PillowSac Chair Jr., a smaller, space-friendly version of its viral PillowSac Chair designed for apartments, bedrooms, and reading nooks.

The PillowSac Chair Jr. offers the same cloud-like comfort, premium materials, and customization as the original, including 3 frame colorways (Blonde, Brown, Black), washable changeable covers, 2 strap colors (Tan, Black), and 3 hardware finishes (Gunmetal, Brass, Nickel). It features simple, tool-free assembly and is available today starting at $1,200 online and at Lovesac showrooms nationwide.

A right-sized evolution of the viral PillowSac Chair delivers the same signature comfort and customizable design — now thoughtfully proportioned for apartments and cozier spaces.

STAMFORD, Conn., Oct. 21, 2025 /PRNewswire/ -- The Lovesac Company (Nasdaq: LOVE), the Designed For Life home furnishing and technology brand known for its innovation and comfort, today announced the launch of the PillowSac Chair Jr., a space-friendly addition to its viral PillowSac Chair collection.

When Lovesac first introduced the original PillowSac Chair, it redefined what modern lounging could look and feel like — merging the sink-in softness of a Sac with the functional form of an accent chair. After countless requests for one that fits more spaces, Lovesac answered. PillowSac Chair Jr. delivers the same exceptional cloud-like comfort, premium materials, and design versatility — now thoughtfully scaled for smaller settings, from living rooms and apartments to bedrooms and reading nooks.

"The PillowSac Chair has become an icon for relaxation," said Shawn Nelson, Lovesac founder and CEO. "PillowSac Chair Jr. proves that great design and ultimate comfort can live anywhere."

Like its full-size counterpart, the PillowSac Chair Jr. is fully customizable:

• 3 Frame Colorways: Blonde, Brown, and Black
• A variety of washable, changeable Covers
• 2 Strap Colors Options: Tan and Black
• 3 Hardware Finishes: Gunmetal, Brass, Nickel
• Simple, tool-free assembly

The new PillowSac Chair Jr. is available today starting at $1200 both online at Lovesac.com and at Lovesac showrooms nationwide.

About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac™ Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called Snugg™. As a recipient of Repreve's 8th Annual Champions of Sustainability Award and Edison Awards' 38th Annual Best New Product Awards for Sustainable Consumer Products, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility and design patents. Products are marketed and sold primarily online directly at www.lovesac.com, supported by a physical retail presence in the form of Lovesac branded showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, CITYSAC, DESIGNED FOR LIFE, SACTIONALS, SAC, STEALTHTECH, and THE WORLD'S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

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SOURCE The Lovesac Company

FAQ

What is the PillowSac Chair Jr. launched by Lovesac (LOVE) on October 21, 2025?

The PillowSac Chair Jr. is a smaller, space-friendly version of the viral PillowSac Chair offering cloud-like comfort and full customization.

How much does the Lovesac PillowSac Chair Jr. cost and where can I buy it?

The PillowSac Chair Jr. starts at $1,200 and is available at Lovesac.com and Lovesac showrooms nationwide.

What customization options are available for the PillowSac Chair Jr. from Lovesac (LOVE)?

Customization includes 3 frame colorways (Blonde, Brown, Black), washable changeable covers, 2 strap colors (Tan, Black), and 3 hardware finishes (Gunmetal, Brass, Nickel).

Is the PillowSac Chair Jr. easy to assemble for apartment use?

Yes. The PillowSac Chair Jr. features simple, tool-free assembly designed for quick setup in smaller spaces.

Will the PillowSac Chair Jr. fit in small apartments and bedrooms?

Yes. The product is specifically sized and marketed for apartments, living rooms, bedrooms, and reading nooks.

Does Lovesac (LOVE) offer washable covers for the new PillowSac Chair Jr.?

Yes. The PillowSac Chair Jr. comes with a variety of washable, changeable covers for easy maintenance and style updates.