CARLOTZ REMINDS US "IT FEELS GOOD TO BE A USED CAR PERSON"

Rhea-AI Summary

CarLotz (NASDAQ: LOTZ) has expanded its marketing campaign, "it feels good to be a used car person," into the Midwest as of February 15, 2022. This campaign, which began in August 2021, aims to enhance brand awareness in key markets including Chicago and Dallas through television, digital ads, and OOH initiatives. The Chief Marketing Officer emphasized the campaign's goal to celebrate both the vehicles and the people who buy them, reinforcing CarLotz's commitment to a more transparent vehicle-buying experience. The new content will premiere today, further engaging regional audiences.

Positive

• Expansion of the marketing campaign into the Midwest could increase brand recognition and customer engagement.
• The campaign reinforces CarLotz's commitment to a transparent and customer-friendly vehicle buying experience.

Negative

• None.

RICHMOND, Va., Feb. 15, 2022 /PRNewswire/ -- CarLotz (NASDAQ: LOTZ), the nation's largest consignment-to-retail used vehicle marketplace, announced today it has expanded its "it feels good to be a used car person" campaign in the Midwest. The campaign is an extension of the work they launched in August 2021. This flight includes television, OOH and digital with a heavy focus on the Midwest where CarLotz has multiple hubs.

"Every car on the road is used. That's a fact. But it takes a special person to be a used car person," said Michael Chapman, Chief Marketing Officer, CarLotz. "People who don't believe the house should win at the expense of the player. People who are always looking for the smartest way to do anything. And that value should be in the hands of the buyers and sellers, when purchasing or selling a vehicle. Those are our people – used car people."

"CarLotz should be more than a badge of a great deal and a smart choice," said Chapman. "CarLotz should be a badge for people who are proud to do business in a new way that moves the category forward, creating more options for more people to win in the car market," he continued.

The campaign first launched in August with OOH, radio and digital in several markets including Atlanta, Charlotte, Chicago, Dallas, Denver, Nashville, Orlando, Richmond, San Antonio, Seattle, St. Louis, and Tampa. LINK. The new television and video content will premiere today and will run in the Midwest market, alongside radio and a digital display campaign.

For the spots, Arts & Letters shot with Jess Coulter and O Positive and worked with Mackcut/ Shmigital for post. For photography, Arts & Letters partnered with Magdalena Wosinska and Webber Represents.

"CarLotz is all about celebrating not just the cars they sell but the people who buy them, and that's what this campaign does -- celebrates: Used Car People" said Nick Kaplan, ECD at Arts & Letters. "Because behind every used car bought or sold at CarLotz is a person who was smart enough to find the best way to buy it or sell it in the first place. And it turns out my father in-law was right all along: there's nobody smarter or savvier than a used car person."

"Becoming a Used Car Woman" :30 - LINK 

"Family Tradition" :30 - LINK 

For additional information, visit CarLotz.com.

About CarLotz

CarLotz is a leading consignment-to-retail used vehicle marketplace that provides our corporate vehicle sourcing partners and retail sellers of used vehicles with the ability to easily access the retail sales channel. Our mission is to create the world's greatest vehicle buying and selling experience. We operate a technology-enabled buying, sourcing, and selling model that offers an omni-channel experience and comprehensive selection of vehicles. Our proprietary technology provides our corporate vehicle sourcing partners with real-time performance metrics and data analytics, along with custom business intelligence reporting that enables vehicle triage optimization between the wholesale and retail channels.

Credits
CAMPAIGN TITLE: It feels good to be a used car person
First Run Date: 2/14/2022
Medium(s): Linear TV, Online Video & OTT
Ad Name(s):
Becoming a Used Car Woman :30 – LINK
Becoming a Used Car Woman :15 – LINK
Family Tradition :30 – LINK
Braces - Great Deal :15 – LINK
Braces - Smile :15 - LINK 

First Run Date: 10/11/2021
Medium(s): Out-of-Home
Ad Name(s):

• Mia – Brand 1
• Josh – Brand 2
• Connie – Selling

Client: CarLotz
Client Location: Richmond, VA
Agency: Arts & Letters Creative Co.
Agency Location: Richmond, VA
Video Production Company: O Positive
Shoot Location: Altadena, California
Video Post/Editorial Company: Mackcut/Shmigital
Video Color Grade: Company 3
Video Final Mix and Sound Design: Walker
Photography: AW Productions/Webber
Shoot Location: Los Angeles, California

CONTACTS:
Media Inquiries
Leslie.Griles@CarLotz.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/carlotz-reminds-us-it-feels-good-to-be-a-used-car-person-301482550.html

SOURCE CarLotz

FAQ

What is CarLotz's new marketing campaign in the Midwest?

CarLotz has expanded its campaign titled 'it feels good to be a used car person' in the Midwest to enhance brand awareness and customer engagement.

When did CarLotz's Midwest campaign launch?

The campaign was announced on February 15, 2022, and includes new content that premiered the same day.

What markets are targeted in CarLotz's marketing campaign?

The campaign targets several markets in the Midwest including Chicago and Dallas, with a focus on increasing visibility in those areas.

What platforms will CarLotz use for its advertising?

CarLotz's advertising will include television, digital ads, and out-of-home (OOH) media.