El Pollo Loco Hears the Call for the Crunch and Celebrates National Taco Day with the Return of the Crunchy Taco
Starting Oct. 4, the beloved fan-favorite is back on the menu for a limited time
COSTA MESA, Calif., Sept. 28, 2021 (GLOBE NEWSWIRE) -- In honor of National Taco Day, El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, is bringing back its popular Crunchy Taco as its first-ever, digital-only menu item, available for purchase through the El Pollo Loco app and website, Oct. 4 through Nov. 1. To kick off the festivities, every Crunchy Taco order on National Taco Day will come with a free, ice-cold Mexican Coke®. In addition, Loco Rewards members will receive a special BOGO offer in their account that can be used to get another Crunchy Taco for free that day.
“Our customers have been very vocal on social media about how much they love and miss our Crunchy Taco, and we’ve been listening,” El Pollo Loco President and Chief Executive Officer, Bernard Acoca said. “We’re thrilled to be bringing back this much-loved classic just in time for National Taco Day, and we’re also excited to continue our digital evolution with its rollout as the very first El Pollo Loco menu item that can only be purchased online or through the app.”
El Pollo Loco’s Crunchy Taco packs smoky Tinga sauce and shredded chicken, lettuce and Jack cheese into the same crispy tortilla shell fans have always loved. And to celebrate its highly anticipated return on National Taco Day, El Pollo Loco has teamed up with Coca-Cola to offer customers an extra perk.
“Coca-Cola is very excited to pair one of our fan-favorite products with one of El Pollo Loco’s most popular menu items for this National Taco Day partnership,” said Pamela Stewart, president of Coca-Cola’s West Zone operations and North America operating unit. “It’s a fantastic way to mark the occasion, because an ice-cold Mexican Coke® is the perfect complement to a delicious El Pollo Loco Crunchy Taco.”
And in keeping with its commitment to offer customers meaningful benefits through its nationally recognized Loco Rewards loyalty program, Loco Rewards members who purchase a Crunchy Taco on National Taco Day will score a second Crunchy Taco for free, in addition to receiving a free Mexican Coke®.
The El Pollo Loco Crunchy Taco can be ordered online or via the El Pollo Loco app from Oct. 4 through Nov. 1. To learn more, visit ElPolloLoco.com.
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s leading fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted L.A. Mex food, an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained more than 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one another through fire-grilled goodness that makes us feel like familia. For more information, visit us at ElPolloLoco.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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Join our Team: www.elpolloloco.com/careers
MEDIA CONTACT:
Rosie Herzog
Edible
213-878-7867 | EPLMedia@Edible-Inc.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/21443829-5893-4bc0-917c-1790496afb65
