Beef is Back! El Pollo Loco Introduces NEW Double Shredded Beef Tostada Salad

Rhea-AI Summary

El Pollo Loco has announced the launch of a new menu item, the Double Shredded Beef Tostada Salad, which joins their popular Double Tostada Salads lineup. This salad features a house-made tostada shell filled with a double portion of shredded beef, fresh avocado, lettuce, whole pinto beans, Mexican rice, sour cream, Monterey Jack cheese, and pico de gallo, served with a creamy cilantro dressing. The salad is now available systemwide until April 19, supported by a new social media campaign. The introduction of this item demonstrates El Pollo Loco's commitment to innovating their menu based on customer feedback.

Positive

• Introduction of the new Double Shredded Beef Tostada Salad enhances the menu offerings.
• The salad features a variety of fresh ingredients, emphasizing quality.
• New social media campaign to promote the product may increase customer engagement.

Negative

• None.

Piled High with Protein, Double Tostada Salads Are Packed with Fresh Ingredients for the Ultimate Mealtime Satisfaction

COSTA MESA, Calif., Feb. 23, 2023 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, is doubling down on delicious salads with substance with a new Double Shredded Beef Tostada Salad joining the lineup of Double Tostada Salads beloved by fans of the brand. Whether you dive into your Double Tostada Salad fork first or use the “shell as a chip” method, El Pollo Loco’s Double Tostada Salads are a filling offering with the classic El Pollo Loco “flavor you can savor.”

“We’ve heard the love for El Pollo Loco’s Shredded Beef loud and clear and are happy to announce it’s now being paired with an El Pollo Loco favorite,” says Chief Marketing Officer Andy Rebhun. “Our Double Tostada Salads are a longtime hit so incorporating our signature Shredded Beef felt like the perfect way to deliver the Double Tostada Salads fans know and love while introducing a new protein to spice things up.”

Gone are the days of sad salads that don’t sustain you. Double Tostada Salads from El Pollo Loco are packed with real ingredients made fresh daily in our restaurants to deliver bold, savory flavors and delicious proteins that guarantee satisfaction. The lineup of Double Tostada Salads includes:

• NEW Double Shredded Beef Tostada Salad: House-made crisp tostada shell filled with a double portion of succulent shredded beef, fresh Hass Avocado, shredded lettuce, savory whole pinto beans, traditional Mexican rice, cool sour cream, Monterey Jack cheese, and freshly prepared pico de gallo salsa. Served with creamy cilantro dressing. 

• Double Chicken Tostada Salad: House-made crisp tostada shell filled with a double portion of chopped citrus-marinated fire-grilled, all-white meat chicken breast, fresh Hass Avocado, shredded lettuce, savory whole pinto beans, traditional Mexican rice, cool sour cream, Monterey Jack cheese, and freshly prepared pico de gallo salsa. Served with creamy cilantro dressing. 
  

The rollout of the Double Shredded Beef Tostada Salad is being supported by a new social media campaign featuring twin creators. Follow along @ElPolloLoco on TikTok.

The Double Shredded Beef Tostada Salad is available systemwide now until April 19. To view the lineup of Double Tostada Salads and place an order today, download the El Pollo Loco app or visit ElPolloLoco.com and be sure to sign up for Loco Rewards™ to reap the loyalty benefits.  

About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s leading fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted food, an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained 490 company-owned and franchised restaurants in Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one another through fire-grilled goodness that makes us feel like familia. For more information, visit us at ElPolloLoco.com.

Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco
Follow on Instagram: @ElPolloLoco
Follow on TikTok: @ElPolloLoco
Subscribe: www.youtube.com/OfficialElPolloLoco
Join Loco Rewards: www.elpolloloco.com/rewards
Join our Team: www.elpolloloco.com/careers

MEDIA CONTACT:
Courtney Simich
Edible, Inc
EPLMedia@Edible-Inc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/26eb18a8-9f04-4f9a-b5df-d6f921ecef99

FAQ

What is the new salad introduced by El Pollo Loco?

The new salad is the Double Shredded Beef Tostada Salad, added to their Double Tostada Salads lineup.

When is the <strong>Double Shredded Beef Tostada Salad</strong> available?

It is available systemwide now until April 19.

What are the ingredients in the <strong>Double Shredded Beef Tostada Salad</strong>?

It contains shredded beef, avocado, lettuce, whole pinto beans, Mexican rice, sour cream, Monterey Jack cheese, and pico de gallo.

How is El Pollo Loco promoting the new salad?

The rollout is supported by a new social media campaign featuring twin creators.

What is the purpose of the new Double Shredded Beef Tostada Salad?

It aims to introduce a new protein option while enhancing the existing salad lineup based on customer feedback.