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Lincoln Financial Network Announces New Head of Marketing
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Lincoln Financial Network has appointed Jerry Lezynski as Vice President of Marketing. With over 30 years in the industry, he will enhance omni-channel marketing strategies for financial professionals. David Berkowitz, president of LFN, emphasized LFN's commitment to supporting financial practices. Lezynski brings extensive experience from SEI Investments, specializing in product marketing and digital-first strategies. Lincoln Financial Group, parent company of LFN and traded under the ticker LNC, offers a range of financial services to affluent clients in the U.S.
Positive
Appointment of Jerry Lezynski adds over 30 years of marketing experience to the team.
Focus on enhancing omni-channel marketing strategies to support financial professionals.
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Jerry Lezynski brings more than 30 years of experience in elevating marketing strategies to support financial professionals and their practice needs
PHILADELPHIA--(BUSINESS WIRE)--
Lincoln Financial Network (LFN), the retail wealth management affiliate of Lincoln Financial Group (NYSE:LNC), today announced the appointment of Jerry Lezynski as Vice President, LFN Marketing. In this role, Lezynski will work collaboratively with financial professionals on omni-channel marketing strategies that enhance their practices and how they serve their clients.
“An integral part of LFN’s value proposition is to enable our financial professionals to successfully build their practices and provide best-in-class service and support for their clients,” said David Berkowitz, president of LFN. “Jerry brings extensive experience in the industry and a proven track record in partnering with financial professionals to support their practice needs and engage with their clients. We are excited to add his deep expertise to our team and the resources we can provide to benefit our financial professionals.”
“I am delighted to welcome Jerry to Lincoln,” said Kathy Kavanaugh, senior vice president of distribution marketing at Lincoln Financial Group. “His deep experience and impressive accomplishments across his career reflect his abilities as an innovative and impactful leader. Additionally, as digital marketing has become an essential business component, he will actively contribute to the deployment of digital strategies in close collaboration with our financial professionals."
Lezynski is joining Lincoln after nearly three decades at SEI Investments Company, a leading global wealth and investment management solutions company. He brings extensive experience in product marketing, including digital-first marketing for innovative products, services and SEI’s managed accounts business. Lezynski also led the marketing and communication team of SEI’s Independent Advisor Unit and worked closely with financial professionals to drive new client acquisition and retention, while building custom support for their marketing needs.
About Lincoln Financial Network
Lincoln Financial Network is the marketing name for the retail sales and financial planning affiliates of Lincoln Financial Group and includes Lincoln Financial Advisors Corp. and Lincoln Financial Securities Corp., both members of FINRA and SIPC. Consisting of approximately 14,000 representatives, agents, and full-service financial planners throughout the United States, Lincoln Financial Network professionals can offer financial planning and advisory services, retirement services, life products, annuities, investments, and trust services to affluent individuals, business owners, and families. Lincoln Financial Group is the marketing name for Lincoln National Corporation (LNC) and its affiliates. Find us on LinkedIn, Facebook, Twitter, and YouTube.
About Lincoln Financial Group
Lincoln Financial Group provides advice and solutions that help people take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, and guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $322 billion in end-of-period account values as of September 30, 2021. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Dedicated to diversity and inclusion, we earned perfect 100 percent scores on the Corporate Equality Index and the Disability Equality Index, and rank among Newsweek’s Most Responsible Companies. Learn more at: www.LincolnFinancial.com. Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at http://newsroom.lfg.com.
