Lincoln Financial Expands Financial Wellness Solutions to Empower Employee Wellbeing
Lincoln Financial has expanded its WellnessPATH® Marketplace, a comprehensive financial wellness platform launched in 2023, now offering 10 key solutions to support employee financial wellbeing. The platform includes services for student loan support, emergency savings, tax preparation, insurance solutions, college savings, estate planning, debt management, and homebuying support.
According to Lincoln's research, 85% of employees cite finances as their primary productivity stressor, with over 80% reporting debt and 60% specifically having credit card debt. The platform, in partnership with Candidly, enables employees to compare student loan offers and create emergency savings accounts. Employers can contribute directly to employee student loans and emergency savings, potentially improving employee satisfaction and retention.
Survey data shows that 93% of employees reported positive impacts when offered financial wellness resources, with 62% reaching or nearly reaching their financial goals. The expansion comes as U.S. household debt exceeds $18 trillion, highlighting increasing employee demand for financial wellness support from employers.
Lincoln Financial ha ampliato il suo WellnessPATH® Marketplace, una piattaforma completa di benessere finanziario lanciata nel 2023, ora offrendo 10 soluzioni chiave per supportare il benessere finanziario dei dipendenti. La piattaforma include servizi per il supporto ai prestiti studenteschi, risparmi per emergenze, preparazione fiscale, soluzioni assicurative, risparmi per il college, pianificazione patrimoniale, gestione del debito e supporto per l'acquisto di una casa.
Secondo la ricerca di Lincoln, l'85% dei dipendenti cita le finanze come il principale fattore di stress per la produttività, con oltre l'80% che riporta di avere debiti e il 60% che ha specificamente debiti su carta di credito. La piattaforma, in collaborazione con Candidly, consente ai dipendenti di confrontare le offerte di prestiti studenteschi e di creare conti di risparmio per emergenze. I datori di lavoro possono contribuire direttamente ai prestiti studenteschi e ai risparmi per emergenze dei dipendenti, migliorando potenzialmente la soddisfazione e la retention dei dipendenti.
I dati dell'indagine mostrano che il 93% dei dipendenti ha riportato impatti positivi quando sono state offerte risorse di benessere finanziario, con il 62% che ha raggiunto o quasi raggiunto i propri obiettivi finanziari. L'espansione avviene mentre il debito delle famiglie statunitensi supera i 18 trilioni di dollari, evidenziando la crescente domanda da parte dei dipendenti di supporto al benessere finanziario da parte dei datori di lavoro.
Lincoln Financial ha ampliado su WellnessPATH® Marketplace, una plataforma integral de bienestar financiero lanzada en 2023, que ahora ofrece 10 soluciones clave para apoyar el bienestar financiero de los empleados. La plataforma incluye servicios para el apoyo a préstamos estudiantiles, ahorros de emergencia, preparación de impuestos, soluciones de seguros, ahorros para la universidad, planificación patrimonial, gestión de deudas y apoyo para la compra de vivienda.
Según la investigación de Lincoln, el 85% de los empleados cita las finanzas como su principal factor de estrés en la productividad, con más del 80% reportando deudas y el 60% teniendo específicamente deudas de tarjetas de crédito. La plataforma, en asociación con Candidly, permite a los empleados comparar ofertas de préstamos estudiantiles y crear cuentas de ahorro para emergencias. Los empleadores pueden contribuir directamente a los préstamos estudiantiles y ahorros de emergencia de los empleados, lo que potencialmente mejora la satisfacción y retención de los empleados.
Los datos de la encuesta muestran que el 93% de los empleados reportaron impactos positivos al recibir recursos de bienestar financiero, con el 62% alcanzando o casi alcanzando sus objetivos financieros. La expansión se produce mientras la deuda de los hogares en EE. UU. supera los 18 billones de dólares, destacando la creciente demanda de apoyo para el bienestar financiero por parte de los empleados.
링컨 파이낸셜은 2023년에 출시된 종합 재정 웰빙 플랫폼인 웰니스PATH® 마켓플레이스를 확장하여 직원 재정 웰빙을 지원하는 10가지 주요 솔루션을 제공합니다. 이 플랫폼은 학생 대출 지원, 비상 저축, 세금 준비, 보험 솔루션, 대학 저축, 유산 계획, 부채 관리 및 주택 구매 지원 서비스를 포함합니다.
링컨의 연구에 따르면, 85%의 직원이 재정을 생산성 스트레스의 주요 원인으로 꼽았으며, 80% 이상이 부채를 가지고 있고 60%는 특히 신용 카드 부채를 가지고 있습니다. Candidly와 협력하여 이 플랫폼은 직원들이 학생 대출 제안을 비교하고 비상 저축 계좌를 만들 수 있도록 합니다. 고용주는 직원의 학생 대출 및 비상 저축에 직접 기여할 수 있으며, 이는 직원의 만족도 및 유지율을 향상시킬 수 있습니다.
설문 조사 데이터에 따르면, 93%의 직원이 재정 웰빙 리소스를 제공받았을 때 긍정적인 영향을 보고했으며, 62%는 재정 목표를 달성하거나 거의 달성했습니다. 이번 확장은 미국 가계 부채가 18조 달러를 초과하면서 직원들이 고용주에게 재정 웰빙 지원을 요구하는 수요가 증가하고 있음을 강조합니다.
Lincoln Financial a élargi son WellnessPATH® Marketplace, une plateforme complète de bien-être financier lancée en 2023, qui propose désormais 10 solutions clés pour soutenir le bien-être financier des employés. La plateforme comprend des services de soutien aux prêts étudiants, d'épargne d'urgence, de préparation fiscale, de solutions d'assurance, d'épargne pour le collège, de planification successorale, de gestion de la dette et de soutien à l'achat d'une maison.
Selon la recherche de Lincoln, 85% des employés citent les finances comme leur principal facteur de stress en matière de productivité, plus de 80% rapportant des dettes et 60% ayant spécifiquement des dettes de carte de crédit. La plateforme, en partenariat avec Candidly, permet aux employés de comparer les offres de prêts étudiants et de créer des comptes d'épargne d'urgence. Les employeurs peuvent contribuer directement aux prêts étudiants et aux économies d'urgence des employés, ce qui pourrait potentiellement améliorer la satisfaction et la rétention des employés.
Les données de l'enquête montrent que 93% des employés ont signalé des impacts positifs lorsqu'on leur a offert des ressources de bien-être financier, 62% atteignant ou atteignant presque leurs objectifs financiers. L'expansion intervient alors que la dette des ménages américains dépasse 18 trillions de dollars, soulignant la demande croissante des employés pour un soutien au bien-être financier de la part des employeurs.
Lincoln Financial hat sein WellnessPATH® Marketplace erweitert, eine umfassende Plattform für finanzielles Wohlbefinden, die 2023 ins Leben gerufen wurde und jetzt 10 zentrale Lösungen zur Unterstützung des finanziellen Wohlergehens von Mitarbeitern anbietet. Die Plattform umfasst Dienstleistungen zur Unterstützung von Studienkrediten, Notfallersparnissen, Steuererklärungen, Versicherungslösungen, College-Sparplänen, Nachlassplanung, Schuldenmanagement und Unterstützung beim Hauskauf.
Laut einer Untersuchung von Lincoln geben 85% der Mitarbeiter an, dass Finanzen ihren Hauptstressfaktor für die Produktivität darstellen, wobei über 80% von Schulden und 60% speziell von Kreditkartenschulden berichten. Die Plattform, in Partnerschaft mit Candidly, ermöglicht es den Mitarbeitern, Angebote für Studienkredite zu vergleichen und Notfallersparnisse zu erstellen. Arbeitgeber können direkt zu den Studienkrediten und Notfallersparnissen der Mitarbeiter beitragen, was potenziell die Mitarbeiterzufriedenheit und -bindung verbessern könnte.
Umfragedaten zeigen, dass 93% der Mitarbeiter positive Auswirkungen berichteten, wenn ihnen Ressourcen für finanzielles Wohlbefinden angeboten wurden, wobei 62% ihre finanziellen Ziele erreichten oder ihnen fast näherkamen. Die Expansion erfolgt zu einem Zeitpunkt, an dem die Haushaltsverschuldung in den USA 18 Billionen Dollar übersteigt, was die steigende Nachfrage der Mitarbeiter nach Unterstützung für finanzielles Wohlbefinden von Arbeitgebern unterstreicht.
- Platform expansion to 10 financial wellness solutions indicates strong product development
- High employee satisfaction with 93% reporting positive impact from financial wellness resources
- Partnership with Candidly enhances student loan and emergency savings capabilities
- Employer contribution feature could improve talent attraction and retention
- Entering a crowded market space with numerous financial wellness competitors
- Success depends on employer adoption and implementation
Lincoln’s WellnessPATH® Marketplace connects employees with a suite of financial wellness solutions to help them plan, save and navigate key financial decisions.
Since launching in 2023, WellnessPATH® Marketplace has expanded to offer 10 solutions to help build employee confidence including:
- Student loan support resources
- Emergency savings account solutions
- Tax preparation discounts
- Home, auto and renters insurance
- Pet insurance
- 529 college savings plan finder
- Estate planning support
- Debt management
- Homebuying support*
Additionally, within Marketplace, Lincoln’s simple, interactive WellnessPATH® tool can provide employees with the information and education they need to create a personalized journey to improve their financial wellbeing at every stage of life, from entering the work force, buying a home to nearing retirement. When offered financial wellness resources, nearly all employees surveyed (
“We’re proud of the expansion of our wellness offerings on WellnessPATH® Marketplace,” said James Reid, executive vice president, president, Workplace Solutions, Lincoln Financial. “The expansion of our partnership with Candidly to include access to college savings solutions, as well as the introduction of tax preparation, estate planning and homebuying support solutions through additional partnerships, demonstrates our commitment to helping our customers and their employees reach their financial wellness goals.”
Recent Lincoln Financial data found that
In partnership with Candidly, Lincoln’s WellnessPATH® Marketplace student loan support solutions allows employees to borrow on their own terms by browsing, comparing and applying for offers from top lenders. Additionally, within WellnessPATH® Marketplace, employees can create an emergency savings account – also powered by Candidly – to help employees take charge of their savings to build financial resilience.
Employers have the opportunity to enhance the student loan and emergency savings solutions with the option to make contributions directly to employee’s student loans and emergency savings accounts. These enhancements have the opportunity to further support the individual and has the potential to generate greater employee satisfaction as well as attract and retain talent.
“The most impactful products are born from listening to our clients,” said Sharon Scanlon, senior vice president, Group Protection Product, Workplace Solutions Marketing and Customer Experience. “They depend on us to adapt to their employees’ evolving needs, and their input, coupled with our industry research, inspires us to provide solutions that address real-life challenges. Our new WellnessPATH® Marketplace offerings were designed to promote financial resiliency and help them thrive.”
About Lincoln Financial
Lincoln Financial helps people confidently plan for their vision of a successful financial future. As of December 31, 2024, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection, and retirement plan services. As of December 31, 2024, the company has
WellnessPATH® Marketplace may offer links to third party websites, which are not part of
LCN-7746948-031425
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Federal Reserve of
New York , https://www.newyorkfed.org/microeconomics/hhdc -
Lincoln , Wellness@Work: Group Benefits, 2022. - Lincoln Financial, Consumer Sentiment Tracker, November 2024
- Lincoln Financial, Wellness@Work: Retirement Study, 2023
*Coming soon
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Source: Lincoln Financial
FAQ
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