LL Flooring Opens Six New Stores During the Second Quarter of 2022, Offering Design Expertise and a Wide Assortment of Beautiful Floor Styles

Rhea-AI Summary

LL Flooring, a leading specialty retailer of high-quality hard-surface flooring, has announced the opening of six new stores across Georgia, Michigan, New Jersey, North Carolina, Virginia, and Wisconsin. This expansion increases its total store count to 437 for 2022, having opened 13 new locations to date. The new stores feature Design Centers, offering over 500 varieties of flooring, including waterproof options. These centers allow customers to visualize their choices using the Picture It floor visualizer, enhancing the shopping experience.

Positive

• Opening of six new stores increases total to 437.
• Introduction of Design Centers enhances customer experience.
• Wide variety of over 500 flooring options available.
• New stores strengthen community presence.

Negative

• None.

The Company’s newest stores in Georgia, Michigan, New Jersey, North Carolina, Virginia and Wisconsin feature Design Centers to guide customers and Pros on their flooring journey

RICHMOND, Va.--(BUSINESS WIRE)-- LL Flooring, (NYSE:LL), one of the nation’s largest specialty retailers of high-quality, hard-surface flooring that is dedicated to providing the best customer experience from inspiration to installation, announced the opening of six new stores from April through June, bringing the Company’s total retail store count to 437 across the country. To-date in 2022, LL Flooring has opened 13 new stores.

The Company’s newest stores in Georgia, Michigan, New Jersey, North Carolina, Virginia and Wisconsin feature Design Centers to guide customers and Pros on their flooring journey. (Photo: Business Wire)

The new stores opened in Cumming, Georgia; Battle Creek, Michigan; Eau Claire, Wisconsin; Mount Holly, New Jersey; Mooresville, North Carolina; and Winchester, Virginia.

“It’s always exciting to open new stores to expand our reach and conveniently deliver to new customers an excellent shopping experience led by knowledgeable, design-focused flooring professionals,” said Charles Tyson, President and CEO of LL Flooring. “We are pleased to join and/or strengthen our presence within these communities to help homeowners and Pros alike select the perfect flooring.”

The new stores offer more than 500 varieties of floors in the latest styles including waterproof hybrid-resilient, waterproof vinyl, solid and engineered hardwood, laminate, bamboo, porcelain tile and cork, and accessories to complement, all available to view in-store and online at LLFlooring.com.

Among the hundreds of flooring options, there are some notable recent additions to LL Flooring’s line of quality floors including Duravana, a waterproof hybrid resilient flooring, and the engineered hardwood of the Destinations Collection.

Each of these new LL Flooring stores feature Design Centers, which provide video capability where store associates can collaborate with customers and Pros to find the best floor for any vision or project and visualize how it will look using the Picture It floor visualizer. This online tool allows customers to upload a photo of any room and select from hundreds of LL floors to preview how floors will look in their space.

LL Flooring’s team of experts are ready to take care of customers who want a full-service solution by arranging for professional installation by independent contractors. Installation services include a comprehensive assessment and measurement for customers and full installation with LL’s molding and matching stair treads.

The new stores are located at the following addresses:

• Battle Creek Michigan: 5700 Beckley Road Ste E0-14C
• Cumming, Georgia: 580 Atlanta Highway Suite 203B
• Eau Claire, Wisconsin: 4069 Commonwealth Avenue
• Mooresville, North Carolina: 510 River Highway
• Mt. Holly, New Jersey: 531 High Street
• Winchester, Virginia: 2540 Suite #100 South Pleasant Valley Road

About LL Flooring

LL Flooring is one of the country’s leading specialty retailers of hard-surface flooring with more than 430 stores nationwide. The Company seeks to offer the best customer experience online and in stores, with more than 500 varieties of hard-surface floors featuring a range of quality styles and on-trend designs. LL Flooring's online tools also help empower customers to find the right solution for the space they've envisioned. LL Flooring's extensive selection includes waterproof hybrid resilient, waterproof vinyl plank, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork, with a wide range of flooring enhancements and accessories to complement. LL Flooring stores are staffed with flooring experts who provide advice, Pro partnership services and installation options for all of LL Flooring's products, the majority of which is in stock and ready for delivery.

Learn More about LL Flooring

• Our commitment to quality, compliance, the communities we serve and corporate giving: https://www.llflooring.com/corp/quality.html
• Follow us on social media: Facebook, Instagram and Twitter

View source version on businesswire.com: https://www.businesswire.com/news/home/20220622005217/en/

LL Flooring Media Relations

Lauren Sauer

lauren.sauer@onesimpleplan.com

Tel: 651-285-5224

LL Flooring Investor Relations

Julie MacMedan

jmacmedan@llflooring.com

Tel: 804-338-1195

Source: LL Flooring

FAQ

What are the locations of the new LL Flooring stores opened in 2022?

The new LL Flooring stores are located in Cumming, GA; Battle Creek, MI; Eau Claire, WI; Mooresville, NC; Mount Holly, NJ; and Winchester, VA.

How many stores has LL Flooring opened in 2022?

LL Flooring has opened a total of 13 new stores in 2022.

What services do the new LL Flooring stores provide?

The new stores feature Design Centers and offer a full-service solution, including professional installation by independent contractors.

What flooring options are available at the new LL Flooring stores?

The new stores offer various flooring options, including waterproof hybrid-resilient, waterproof vinyl, hardwood, laminate, bamboo, porcelain tile, and cork.

What is the significance of the Design Centers at LL Flooring?

The Design Centers enable collaboration between customers and flooring professionals, allowing visualization of flooring options through tools like the Picture It floor visualizer.