Levi Strauss & Co. Announces New Chief Digital Officer

Rhea-AI Summary

Levi Strauss & Co. (NYSE: LEVI) has appointed Jason Gowans as the new senior vice president and chief digital officer, effective February 6. Gowans, a former executive at Nordstrom, will lead the company’s digital transformation efforts aimed at enhancing ecommerce and overall digital strategies. Under his leadership, the focus will be on integrating engineering, data, and digital product management to boost direct-to-consumer growth. This appointment supports the company's goal of increasing revenue through improved productivity and loyalty programs, further advancing its digital-first strategy.

Positive

• Appointment of Jason Gowans as chief digital officer is aimed at enhancing digital strategies and ecommerce.
• Gowans has a proven record from Nordstrom in digital commerce and data science, indicating potential for growth.
• Focus on direct-to-consumer growth aligns with the company's established growth targets.

Negative

• None.

Former Nordstrom executive will lead the company's digital transformation to reach previously announced growth targets.

SAN FRANCISCO--(BUSINESS WIRE)-- Levi Strauss & Co. (NYSE: LEVI) today announced that Jason Gowans has been named senior vice president and chief digital officer for LS&Co., effective February 6. In this new role within the company, Gowans will be focused on bringing together LS&Co.’s engineering, data, AI and digital product management to spearhead digital efforts both for ecommerce and the digital go-to-market. He will report to Michelle Gass, president, LS&Co., and will sit on the executive leadership team (ELT).

“Jason is a seasoned leader with a proven track record and expertise in creating digital experiences that delight consumers, and I have no doubt that he will help us accelerate our strategies to digitally transform the company and be direct-to-consumer (DTC) first,” said Chip Bergh, president and chief executive officer at Levi Strauss & Co. “Jason’s deep knowledge of data science, combined with his strong digital expertise, will help us digitally transform all parts of our business — from supply chain to marketing to ecommerce — and accelerate our growth.”

Last year, LS&Co. announced how it plans to continue to grow the business, with digital being a main component. The appointment of a chief digital officer is key to managing the company’s primary growth drivers, including DTC revenue increases coming from productivity, service, loyalty and ecommerce acceleration.

Gowans joins the company from Nordstrom, where he spent the past 10 years in a variety of marketing, data science and digital roles, serving most recently as senior vice president of Digital Commerce, leading the growth of Nordstrom’s digital business on Nordstrom.com and NordstromRack.com. Before that, he was senior vice president of data science and analytics, leading data science and analytics for the company across all functional areas, including marketing, digital, merchandising and supply chain.

“I am excited to join Levi Strauss & Co. and build upon the success of the team’s direct-to-consumer efforts to date,” Gowans said. “With such an iconic brand and millions of consumers worldwide already shopping Levi.com, there’s a clear opportunity to accelerate the profitable growth of the DTC business and focus on key areas of the company where data science can make an impact.”

About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2021 net revenues were $5.8 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230119005913/en/

Investor Contact:

Aida Orphan

Levi Strauss & Co.

(800) 438-0349

Investor-relations@levi.com



Media Contact:

Mark Cazares

Levi Strauss & Co.

(415) 501-7777

Newsmediarequests@levi.com

Source: Levi Strauss & Co.

FAQ

Who is the new chief digital officer of Levi Strauss & Co.?

Jason Gowans has been named the new chief digital officer, effective February 6.

What will Jason Gowans focus on as the chief digital officer?

He will focus on enhancing ecommerce and digital strategies to drive growth.

What is Levi Strauss & Co.'s stock symbol?

Levi Strauss & Co. trades under the stock symbol LEVI.

When was the appointment of Jason Gowans announced?

The appointment was announced on the same day as the press release.

What is Levi Strauss & Co.'s strategy for direct-to-consumer growth?

The company aims to increase revenue through improved productivity, service, and loyalty in its direct-to-consumer efforts.