Levi Strauss & Co. Announces Strategic Leadership Changes to Accelerate Its Shift to a Best-in-Class, Denim Lifestyle Retailer
Levi Strauss & Co. (NYSE: LEVI) announced strategic leadership changes to accelerate its transformation into a best-in-class omnichannel retailer. Key organizational changes include:
Karyn Hillman expands role to Chief Product Officer including Merchandising and Design, Jason Gowans becomes Chief Digital and Technology Officer overseeing digital and enterprise technology, Harmit Singh as Chief Financial and Growth Officer adds oversight of Transformation program, and Gianluca Flore as Chief Commercial Officer now oversees Licensing and Planning.
Bernard Bedon joins as Chief Human Resources Officer from Nike, while Liz O'Neill, Chief Operations Officer, announces retirement. The COO position will be replaced with a new Chief Supply Chain Officer role. These changes aim to streamline decision-making, drive operational excellence, and align with strategic priorities for sustainable, profitable growth.
Levi Strauss & Co. (NYSE: LEVI) ha annunciato cambiamenti strategici nella leadership per accelerare la sua trasformazione in un rivenditore omnichannel di prima classe. Le principali modifiche organizzative includono:
Karyn Hillman espande il suo ruolo a Chief Product Officer, includendo Merchandising e Design, Jason Gowans diventa Chief Digital and Technology Officer, supervisionando la tecnologia digitale e aziendale, Harmit Singh come Chief Financial and Growth Officer aggiunge la supervisione del programma di Trasformazione, e Gianluca Flore come Chief Commercial Officer ora sovrintende a Licensing e Pianificazione.
Bernard Bedon si unisce come Chief Human Resources Officer da Nike, mentre Liz O'Neill, Chief Operations Officer, annuncia il suo pensionamento. La posizione di COO sarà sostituita da un nuovo ruolo di Chief Supply Chain Officer. Questi cambiamenti mirano a semplificare il processo decisionale, promuovere l'eccellenza operativa e allinearsi con le priorità strategiche per una crescita sostenibile e redditizia.
Levi Strauss & Co. (NYSE: LEVI) anunció cambios estratégicos en el liderazgo para acelerar su transformación en un minorista omnicanal de primera clase. Los cambios organizativos clave incluyen:
Karyn Hillman amplía su rol a Directora de Producto, incluyendo Merchandising y Diseño, Jason Gowans se convierte en Director Digital y de Tecnología supervisando la tecnología digital y empresarial, Harmit Singh como Director Financiero y de Crecimiento añade la supervisión del programa de Transformación, y Gianluca Flore como Director Comercial ahora supervisa Licencias y Planificación.
Bernard Bedon se une como Director de Recursos Humanos de Nike, mientras que Liz O'Neill, Directora de Operaciones, anuncia su jubilación. La posición de COO será reemplazada por un nuevo rol de Director de Cadena de Suministro. Estos cambios buscan simplificar la toma de decisiones, impulsar la excelencia operativa y alinearse con las prioridades estratégicas para un crecimiento sostenible y rentable.
레비 스트라우스 코(LYSE: LEVI)는 최첨단 옴니채널 소매업체로의 변환을 가속화하기 위한 전략적 리더십 변경 사항을 발표했습니다. 주요 조직 변경 사항은 다음과 같습니다:
카린 힐먼은 머천다이징 및 디자인을 포함한 제품 책임자로서의 역할을 확장하며, 제이슨 고완스는 디지털 및 기술 책임자로서 디지털 및 기업 기술을 감독하고, 하미트 싱은 금융 및 성장 책임자로서 변환 프로그램을 감독하며, 잔루카 플로레는 상업 책임자로서 라이센싱 및 계획을 감독합니다.
베르나르 베돈은 나이키에서 인사 책임자로 합류하며, 리즈 오닐, 운영 책임자는 은퇴를 발표했습니다. COO 직위는 새로이 공급망 책임자로 대체될 것입니다. 이러한 변화는 의사결정 과정을 간소화하고 운영 우수성을 촉진하며 지속 가능하고 수익성 있는 성장을 위한 전략적 우선 순위와 맞추기 위함입니다.
Levi Strauss & Co. (NYSE: LEVI) a annoncé des changements stratégiques au sein de sa direction pour accélérer sa transformation en un détaillant omnicanal de premier ordre. Les principaux changements organisationnels incluent :
Karyn Hillman élargit son rôle de Chief Product Officer pour inclure le marchandisage et le design, Jason Gowans devient Chief Digital and Technology Officer, supervisant la technologie numérique et d'entreprise, Harmit Singh en tant que Chief Financial and Growth Officer ajoute la supervision du programme de transformation, et Gianluca Flore en tant que Chief Commercial Officer supervise maintenant le licensing et la planification.
Bernard Bedon rejoint l'entreprise en tant que Chief Human Resources Officer en provenance de Nike, tandis que Liz O'Neill, Chief Operations Officer, annonce sa retraite. Le poste de COO sera remplacé par un nouveau rôle de Chief Supply Chain Officer. Ces changements visent à rationaliser le processus décisionnel, à favoriser l'excellence opérationnelle et à s'aligner sur les priorités stratégiques pour une croissance durable et rentable.
Levi Strauss & Co. (NYSE: LEVI) hat strategische Führungsänderungen angekündigt, um seine Transformation zu einem erstklassigen Omnichannel-Händler zu beschleunigen. Wichtige organisatorische Änderungen umfassen:
Karyn Hillman erweitert ihre Rolle als Chief Product Officer, einschließlich Merchandising und Design, Jason Gowans wird Chief Digital and Technology Officer und überwacht digitale und unternehmerische Technologien, Harmit Singh wird als Chief Financial and Growth Officer verantwortlich für das Transformationsprogramm, und Gianluca Flore als Chief Commercial Officer, der nun das Lizenzwesen und die Planung überwacht.
Bernard Bedon kommt von Nike als Chief Human Resources Officer, während Liz O'Neill, Chief Operations Officer, ihren Ruhestand ankündigt. Die COO-Position wird durch eine neue Rolle als Chief Supply Chain Officer ersetzt. Diese Änderungen zielen darauf ab, die Entscheidungsfindung zu optimieren, operativen Exzellenz zu fördern und sich an strategischen Prioritäten für nachhaltiges, profitables Wachstum auszurichten.
- Strategic restructuring to improve operational efficiency and decision-making
- Expansion of digital capabilities through unified technology oversight
- Enhanced focus on inventory management and sales alignment
- Implementation of transformation program to improve structural economics
- Departure of experienced COO Liz O'Neill after 12 years
- Organizational restructuring may cause temporary operational disruptions
- Additional transition costs associated with leadership changes
“Over the past year, we’ve made bold moves to transform Levi Strauss & Co. into a world-class denim lifestyle retailer, and we’re seeing the results,” said Michelle Gass, president and CEO of Levi Strauss & Co. “We believe success is built on clarity of purpose and the ability to adapt, and that’s exactly what we’re doing — aligning our structure with our strategy to drive sustainable, profitable growth. We have built a team that is agile, focused and ready to execute on our strategies while keeping our consumer at the heart of it all. By putting our fans at the center of every decision, we are shaping Levi’s® not just as the denim leader but as an iconic lifestyle brand for generations to come.”
Key Organizational Changes
- Karyn Hillman’s role as Chief Product Officer has been expanded to include Merchandising in addition to Design. Hillman is now responsible for the overall vision, priorities and roadmap for Levi’s® products and the brand. The architect of the Levi’s® design aesthetic, Hillman is a veteran merchant with more than three decades of design and merchandising experience who has had a successful track record in building global brands, creating compelling and innovative product assortments, optimizing go-to-market strategies and driving results.
- Jason Gowans’s role also has expanded, and he is now the company’s Chief Digital and Technology Officer. Gowans will oversee both the digital and enterprise technology functions, which will help the company streamline processes and unify data, enhancing LS&Co.’s digital capabilities and operational excellence across all of our platforms.
- Harmit Singh’s role as Chief Financial and Growth Officer has expanded to include oversight of LS&Co.’s Transformation program to accelerate improvements in the company’s structural economics, supporting our growth and profitability goals. Singh will also lead the expansion of the shared services model, building global talent hubs around the world.
- Gianluca Flore, Chief Commercial Officer, has expanded his scope and will now oversee Licensing and Planning, which will drive tighter alignment between sales and inventory, directive assortment and accountability for inventory management.
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Bernard Bedon has been appointed as Chief Human Resources Officer, effective March 3. Bedon will report to Gass and will join the company’s executive leadership team. Bedon has nearly 30 years of HR experience and is known for leading complex global change initiatives, effectively building and developing high-performing teams and supporting strong performance through transformations. Bedon joins LS&Co. from Nike, where he most recently served as lead human resources business partner (HRBP) for the company and was responsible for supporting more than 81,000 employees across the enterprise. In his role, he also served as lead HRBP for Nike’s Consumer & Marketplace team, the Global Sales team and the
Jordan and Converse brands.
- Liz O’Neill, Chief Operations Officer, has announced her intention to retire from LS&Co. after nearly 12 years. To further streamline the company’s structure and ways of working, the Chief Operations Officer position will be replaced with a new Chief Supply Chain Officer, who will be responsible for supply chain agility, improving service levels, fostering innovation and optimizing our cost structure.
These organizational changes are designed to align LS&Co.’s structure with its strategy while unlocking speed, reducing complexity and fostering innovation to better serve consumers and drive profitable, sustainable long-term growth.
About Levi Strauss & Co.
Levi Strauss & Co. (LS&Co.) is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Levi Strauss Signature™, Denizen®, Dockers® and Beyond Yoga® brands. Its products are sold in approximately 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,400 retail stores and shop-in-shops. Levi Strauss & Co.'s reported 2024 net revenues were
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Investor Contact:
Aida Orphan
Levi Strauss & Co.
(415) 501-6194
Investor-relations@levi.com
Media Contact:
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Levi Strauss & Co.
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Source: Levi Strauss & Co.
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