Locafy Signs Series of Commercial Agreements with Localista
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Insights
The strategic acquisition of Scoop's digital assets and the partnership with Localista by Locafy Limited represents a significant expansion of its market reach within the lifestyle and travel sectors in Australia and New Zealand. This move is likely to consolidate Locafy's position as a key player in the programmatic search engine marketing space, potentially increasing its market share and revenue streams. The addition of Localista's sales team as a reseller may also lead to enhanced distribution and sales efficiency for Locafy's Article Accelerator product.
From a market research perspective, the AUD $500,000 investment in SEO consulting services for Localista indicates Locafy's commitment to enhancing its partner's digital capabilities, which could result in improved search rankings and online visibility for both entities. The emphasis on SEO upgrades and content optimization aligns with current digital marketing trends, where organic search traffic is a critical driver of business success.
The potential for cross-promotion and advertising on the newly acquired digital assets could create new revenue opportunities for Locafy. Furthermore, the company's plans to replicate this strategy in other niche sectors suggest an aggressive growth strategy that could appeal to investors looking for companies with a clear roadmap for expansion.
Locafy's financial commitment to acquiring Scoop's digital assets and providing SEO consulting services to Localista must be scrutinized for its return on investment potential. The investment of AUD $500,000 for SEO consulting services and the undisclosed acquisition cost of Scoop's assets represent significant capital outlays that will impact Locafy's financial statements. Investors should monitor the company's future earnings reports for indications of how these investments are translating into increased revenue and whether they are achieving a favorable return on investment.
It's also crucial to analyze the effectiveness of Locafy's Article Accelerator in the U.S. market, as its performance will be indicative of its potential success in Australia. Positive results could signal a strong competitive advantage and scalability of the product, which would be an attractive proposition for shareholders and potential investors.
The long-term benefits of this acquisition and partnership will depend on Locafy's ability to integrate the new assets effectively and leverage them to capture a larger share of the advertising market in the targeted sectors. Investors should look for future growth indicators such as increased market penetration, enhanced brand recognition and sustained revenue growth from these strategic moves.
The acquisition of Scoop's digital assets and the provision of SEO consulting to Localista suggest that Locafy is leveraging its core competencies to enhance its competitive edge in the digital marketing space. The emphasis on SEO is particularly noteworthy, as it's a critical factor in driving website traffic and improving online visibility. The successful optimization of these assets could lead to higher search rankings, increased user engagement and ultimately, more robust advertising revenue.
Locafy's Article Accelerator, which specializes in increasing the prominence of advertorials in online search results, could be a game-changer for content monetization strategies. Its effectiveness in the U.S. market sets a precedent for its potential impact in Australia. The ability to rapidly improve search result rankings for competitive keywords is a valuable asset for any digital marketing toolkit and its adoption by Localista's sales team could be a catalyst for growth in the region.
The strategic use of SEO and Article Accelerator could also serve as a case study for other companies looking to enhance their digital marketing strategies. The integration of these technologies with Locafy's own digital assets, such as Scoop's portfolio, will be a key area to watch for industry professionals and businesses seeking to understand the tangible benefits of advanced SEO tactics.
Locafy and Localista Sign Agreements for Locafy to Acquire the Digital Assets of Scoop, Provide SEO Consulting Services, and Add Localista’s Sales Team as an Article Accelerator Reseller
PERTH, Australia, Feb. 21, 2024 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in programmatic “Entity-Based” search engine marketing, today announced that it has signed a series of commercial agreements with Localista, the largest lifestyle and travel directory network in Australia and New Zealand.
Under these agreements, Locafy is set to acquire the digital assets of Scoop (formerly one of Australia’s leading luxury magazine brands, including 15 magazines titles in the lifestyle, travel, and homes and design categories), provide SEO consulting services to Localista’s retained asset, and add Localista’s sales team as a reseller of Locafy’s Article Accelerator product (“Article Accelerator”).
Localista is a free directory network that serves Australia and New Zealand-based lifestyle and travel industry communities. The Localista network connects approximately 50,000 local suppliers and 800,000 pages of content with approximately 2.5 million unique users, all through existing brand websites and social media pages. Per the agreements, Localista will pay Locafy AUD
“Localista is a well-respected name in the Australian lifestyle and travel space,” said Locafy CEO, Gavin Burnett. “With our focus on delivering rapid results in highly competitive markets, we’re confident that we can transform Localista into the leading online property in Australia for these lucrative market segments. We also look forward to partnering with the Localista team in the future to support the thousands of brands that contribute to the directory network.”
“We believe that our volume of quality lifestyle and travel content paired with Locafy’s leading edge SEO products creates a winning combination,” said Localista CEO, David Hogan. “Especially as the online marketplace competition intensifies, it is crucial that we differentiate ourselves and provide all the necessary SEO tools to our network of local businesses so that they can continue to thrive. We’re confident that Locafy’s product suite helps us best accomplish that goal.”
First published in 1997, Scoop has long been an iconic luxury media brand representing leading local and global brands and products in the Australian market. With Scoop’s online portfolio under its control, Locafy plans to utilize its website-building capabilities and implement Article Accelerator to optimize the digital assets for SEO success. Locafy aims to promote advertising opportunities on those assets to advertising agencies and brands. Locafy plans to replicate this strategy of revitalizing underperforming websites through additional acquisition opportunities, especially in niche publishing sectors that have high advertising dollar value such as finance, real estate, recreation, and travel accommodations, and is actively reviewing additional prospects.
Based on Locafy’s Keystone technology, Article Accelerator specializes in rapidly increasing the prominence of advertorials within a recognized media brand in online search results for competitive keywords. Locafy started Article Accelerator trials in the U.S. in October of 2023 and has been implementing the product for client advertorials under contract in the U.S. since December of 2023.
“Article Accelerator has consistently shown that it can help our customers rise to the top of online search in American markets, and we expect the same success in Australia,” continued Burnett. “We’re confident that we’re only scratching the surface of the potential market for Article Accelerator, and that Locafy is positioned to take advantage of this opportunity both by implementing Article Accelerator for our clients as well as by utilizing the technology with our own digital assets. We look forward to expanding our publisher and advertising agency relationships and our content portfolio in 2024.”
For more information about Locafy’s technology, including educational blogs and case studies, please view Locafy’s investor relations website at investor.locafy.com.
About Locafy
Locafy (Nasdaq: LCFY, LCFYW) is a globally recognized software-as-a-service technology company specializing in local search engine marketing. Founded in 2009, Locafy's mission is to revolutionize the US
About Localista
Localista is a syndicated native content network for the lifestyle & travel sector, connecting customisable directory content from 50,000 local suppliers and industry experts with localista.com.au and a rapidly expanding network of websites and apps that already have the traffic and relationship of trust with their users. Localista provides local industry and advertisers with an alternative free distribution network and provides local websites with the tools and technology they need to engage and compete in local and global markets. Localista is already the largest lifestyle & travel network in Australia and New Zealand and is looking to expand to global markets in 2024. To see our content, please visit https://localista.com.au/. For more information, please visit https://about.localista.com.au/.
Forward-Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “subject to”, “believe,” “anticipate,” “plan,” “expect,” “intend,” “look forward,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Investor Relations Contact
Tom Colton or Chris Adusei-Poku
Gateway Group
(949) 574-3860
LCFY@gateway-grp.com
FAQ
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