Locafy Reports Fiscal First Half 2024 Results
- Ongoing cost reduction initiatives led to a $3.6 million year-over-year decrease in operating expenses for Locafy
- Partnerships with diDNA and Localista, as well as the launch of Hotfrog Proximity Page application, signal Locafy's shift towards a global publisher and media organization strategy.
- Total operating revenue decreased by 28.3%, with subscription revenue down by 34.4% in the fiscal first half of 2024.
- Operating expenses decreased by 51.6%, including reductions in technology expenses and employee benefits.
- Net loss for the period was $1.4 million, compared to $4.0 million in the comparable year-ago period.
- Subscription revenue decreased by 34.4% due to billing relief provided to customers and higher customer churn.
- Advertising revenue decreased by 28.0% compared to the previous quarter.
- Services revenue decreased by 74.3% due to lower custom website builds.
- Net loss was $1.4 million, indicating a financial loss for the company.
Insights
The announcement from Locafy Limited indicates a strategic pivot towards becoming a global publisher and media organization, a move that is underscored by their recent partnerships and product launches. This shift is noteworthy as it reflects the company's response to the challenges posed by search engine algorithm updates, which have significantly impacted the online search ecosystem, particularly for content-based sites. The partnerships with diDNA and Localista, as well as the launch of Hotfrog Proximity Page, are strategic efforts to diversify revenue streams and enhance the company's service offerings.
From a market perspective, the emphasis on Locafy's Article Accelerator technology suggests a focus on value-added services that can help media brands improve their search engine visibility. This technology could potentially create a competitive edge for Locafy if it successfully mitigates the adverse effects of algorithmic changes on web traffic and advertising income. However, the reported decrease in operating revenue and subscription revenue raises concerns about the company's current market position and the effectiveness of its cost reduction initiatives in driving profitability.
Locafy's financial results for the 2024 fiscal first half show a significant year-over-year decrease in operating expenses by $3.6 million, which is a positive indicator of the company's cost management efforts. However, this must be weighed against the 28.3% decline in total operating revenue and a 34.4% decrease in subscription revenue. The steady advertising revenue amidst these declines could be a sign of resilience in that income stream, although the overall revenue contraction is concerning.
The increase in gross margin to 81.4% is a strong point, reflecting improved cost efficiency. Nonetheless, the net loss of $1.4 million, although smaller than the previous year's $4.0 million, suggests that Locafy still faces challenges in achieving profitability. Investors should closely monitor the company's ability to convert its cost reduction and strategic shifts into sustainable revenue growth, especially given the decline in key performance indicators like monthly recurring revenue and total active reseller count.
Locafy's strategic partnerships and product developments are directly responding to the evolving landscape of search engine optimization (SEO). The company's Article Accelerator is designed to help publishers increase the visibility of advertorials, which is increasingly important as search algorithms continue to change. The partnership with diDNA, in particular, could expand Locafy's reach within the ad tech space, potentially driving more business to its SEO services.
The Hotfrog Proximity Page application, leveraging Yext's business listing database, represents an innovative approach to local SEO. By providing an easy-to-use platform for local businesses to create SEO-optimized landing pages, Locafy is tapping into the growing need for localized digital marketing solutions. However, the real test will be the application's adoption rate and its impact on driving traffic and revenue for Locafy's clients.
Fiscal First Half 2024 Highlighted by Ongoing Cost Reduction Initiatives Resulting in
Partnerships with diDNA and Localista, Hotfrog Proximity Page Application Launch Underscore Locafy’s Shift Towards Global Publisher and Media Organization Strategy
PERTH, Australia, April 02, 2024 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in local search engine marketing, today reported financial results for the 2024 fiscal first half ended December 31, 2023. All financial results are reported in Australian Dollars (AUD).
Recent Operational Highlights
- Announced a partnership agreement with diDNA, a leading ad tech provider for the publisher ecosystem. With this partnership, diDNA will implement Locafy’s Article Accelerator alongside diDNA’s existing advertising software to allow diDNA’s publishers to increase the prominence of advertorials within online search results for competitive keywords. The agreement will begin with a paid trial for 10-15 publishers in diDNA’s network and, if successful, will be expanded to their broader set of publishers.
- Signed a series of commercial agreements with Localista, the largest lifestyle and travel directory in Australia and New Zealand. Through these agreements, Locafy acquired Scoop’s digital assets, agreed to provide SEO consulting services to Localista’s retained asset, and added Localista’s sales team as a reseller of Locafy’s Article Accelerator.
- Launched Hotfrog Proximity Page, an application built in partnership with Yext. Hotfrog Proximity Page is a unique application that combines Yext’s extensive business listing database network with Locafy’s SEO technology to empower local businesses to effortlessly create for themselves one or more dynamic landing pages that are optimized for SEO performance. Hotfrog Proximity Page is expected to allow users to enhance their online presences and drive traffic to their main websites.
Management Commentary
“Our 2024 fiscal first half presented several promising opportunities for our business that inform our optimism for the rest of the fiscal year,” said Locafy CEO Gavin Burnett. “Recent search engine algorithm updates created persistent headwinds for both the existing online search ecosystem and our traditional business. Content-based sites drive revenue from advertising and affiliate commissions, and dramatic website traffic losses caused by these algorithm updates, sometimes in excess of
“Our Article Accelerator technology has proven very successful for media brands hoping to rapidly combat the effects of these algorithmic changes,” continued Burnett. “As we move into the second half of the year, we’ve effectively reduced our expenses and managed our lean cost structure to give us the flexibility to shift our strategy. By deploying our proprietary SEO technology and expertise, we are confident that we can reverse the fortunes of struggling content-based websites under our control. We have already started diversifying our go-to-market strategy to acquire additional digital properties and expand our publishing reach, as highlighted by our partnerships with diDNA and Localista. We believe we are on a path to becoming a global publisher and media organization that specializes in content-rich websites in high-value advertising categories. We look forward to providing updates in the coming quarters.”
2024 Fiscal First Half Financial Results
Results compare the 2024 fiscal first half end (December 31, 2023) to the 2023 fiscal first half end (December 31, 2022) unless otherwise indicated. All financial results are reported in Australian Dollars (AUD).
- Total operating revenue decreased
28.3% to$2.0 million from$2.8 million in the comparable year-ago period.- Subscription revenue decreased
34.4% to$1.4 million from$2.1 million in the comparable year-ago period. Compared to the 2024 fiscal first quarter, subscription revenue decreased19.0% . The decrease in subscription revenue was attributable to the Company continuing to extend billing relief to customers whose campaigns on our Proximity product were affected by the transition onto Locafy’s upgraded technology platform (the “Platform”), together with a higher rate of customer churn compared to previous periods. - Advertising revenue remained steady at
$167,000 in both the current and comparable year-ago period. Compared to the 2024 fiscal first quarter, advertising revenue decreased28.0% . - Data revenue decreased
4.6% to$430,000 from$451,000 in the comparable year-ago period. Compared to the 2024 fiscal first quarter, data revenue increased1.4% . - Services revenue decreased
74.3% to$12,000 from$49,000 in the comparable year-ago period. Compared to the 2024 fiscal first quarter, services revenue decreased56.9% . These decreases are due to comparatively lower custom website builds in each respective period.
- Subscription revenue decreased
- Other income decreased
96.0% to$7,000 from$165,000 in the comparable year-ago period. The variance is attributed to the Company’s assessment (as at the respective reporting period) of the extent and likelihood of its ability to claim a Research & Development tax incentive. - Cost of sales decreased
64.1% to$318,000 from$888,000 in the comparable year-ago period. - Gross margin for the 2024 fiscal second quarter increased to
81.4% from68.7% for the comparable year-ago period. - Operating expenses decreased
51.6% to$3.3 million from$7.0 million in the comparable year-ago period. This included a56.5% decrease in technology expenses to$450,000 from$1.0 million in the comparable year ago period as a result of the Company’s ongoing efforts to upgrade its Platform, including changes to its technology stack and the reduction of third-party product subscriptions. Employee benefits expense decreased63.6% to$1.6 million from$4.3 million in the comparable year ago period. The Company has in the intervening period significantly reduced headcount, particularly in underperforming sales regions and across all business units. New hires have predominantly been made in more “cost efficient” regions. Depreciation and amortization expense increased45.4% to$719,000 from$494,000 in the comparable year ago period. This increase is mainly due to the higher starting cost base of capitalized development cost for fiscal 2024 compared to fiscal 2023. - Net loss was
$1.4 million , or$1.12 per diluted share, compared to a net loss of$4.0 million , or$3.93 per diluted share, in the comparable year-ago period.
Key Performance Indicators (KPIs)
Unless otherwise specified, KPI data has been recorded as of the 2024 fiscal second quarter end (December 31, 2023).
- Monthly recurring revenue (MRR) for the 2024 fiscal second quarter was
$314,000 , a32.2% decrease compared to$464,000 for the comparable year-ago period, and a12.5% decrease compared to$360,000 for the 2024 fiscal first quarter. - Total active reseller count for the 2024 fiscal second quarter was 87 resellers, a
35.1% decrease compared to 134 resellers for the comparable year-ago period, and a12.1% decrease compared to 99 resellers as of September 30, 2023. - Total end user count for the 2024 fiscal second quarter was 947 end users, a
25.3% decrease compared to 1,268 end users for the comparable year-ago period, and a9.6% decrease compared to 1,048 end users as of September 30, 2023.
For more information, please see Locafy’s investor relations website at investors.locafy.com.
About Locafy
Founded in 2009, Locafy's (Nasdaq: LCFY, LCFYW) mission is to revolutionize the US
About Key Performance Indicators
Locafy defines MRR as the value of all recurring subscription contracts with active entitlements as at the end of each month. MRR across a period is the average of each month’s MRR within that period.
Locafy’s recent Platform upgrade caused a significant change to the calculation of average page metrics, and Locafy management no longer views these metrics as relevant indicators of the performance of Locafy technology. The Company may introduce additional KPIs in future quarters if deemed relevant long-term indicators of performance.
Forward-Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “subject to”, “believe,” “anticipate,” “plan,” “expect,” “intend,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors and risk factors, including those discussed in the Company’s filings with the Securities and Exchange Commission (the “SEC”), including the Company’s Annual Report on Form 20-F filed with the SEC on October 11, 2023, and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Investor Relations Contact
Tom Colton or Chris Adusei-Poku
Gateway Investor Relations
(949) 574-3860
LCFY@gateway-grp.com
-Financial Tables to Follow-
Locafy Limited
Consolidated Statement of Profit or Loss and Other Comprehensive Income
| 6 months to 31 Dec 2023 AUD $ | 6 months to 31 Dec 2022 AUD $ | |||||
| Revenue | 2,035,683 | 2,839,089 | ||||
| Other income | 6,600 | 164,817 | ||||
| Technology expense | (450,614 | ) | (1,036,224 | ) | ||
| Employee benefits expense | (1,600,837 | ) | (4,396,441 | ) | ||
| Occupancy expense | (47,096 | ) | (60,586 | ) | ||
| Advertising expense | (132,864 | ) | (158,891 | ) | ||
| Consultancy expense | (464,789 | ) | (530,086 | ) | ||
| Depreciation and amortization expense | (719,278 | ) | (494,786 | ) | ||
| Other expenses | (42,334 | ) | (65,792 | ) | ||
| Reversal/(Impairment) of financial assets | 67,146 | (259,888 | ) | |||
| Operating loss | (1,348,383 | ) | (3,998,788 | ) | ||
| Financial cost | (78,288 | ) | (45,900 | ) | ||
| Loss before income tax | (1,426,671 | ) | (4,044,688 | ) | ||
| Income tax expense | - | - | ||||
| Loss for the period after tax | (1,426,671 | ) | (4,044,688 | ) | ||
| Other comprehensive income | ||||||
| Items that will be reclassified subsequently to profit and loss | ||||||
| Exchange differences on translating foreign operations | 17,644 | (7,438 | ) | |||
| Total comprehensive profit/(loss) for the period | (1,409,027 | ) | (4,052,126 | ) | ||
| Earnings per share | ||||||
| Basic loss per share | (1.12 | ) | (3.93 | ) | ||
| Diluted loss per share | (1.12 | ) | (3.93 | ) | ||
Locafy Limited
Consolidated Statement of Financial Position
| 6 months to 31 Dec 2023 AUD $ | Year to 30 Jun 2023 AUD $ | ||||
| Assets | |||||
| Current assets | |||||
| Cash and cash equivalents | 724,581 | 3,174,700 | |||
| Trade and other receivables | 868,492 | 1,288,513 | |||
| Other assets | 453,763 | 356,782 | |||
| Total current assets | 2,046,836 | 4,819,995 | |||
| Non-current assets | |||||
| Property, plant and equipment | 317,618 | 380,018 | |||
| Right of use assets | 268,558 | 314,596 | |||
| Intangible assets | 4,022,887 | 3,720,272 | |||
| Total non-current assets | 4,609,063 | 4,414,886 | |||
| Total assets | 6,655,899 | 9,234,881 | |||
| Liabilities | |||||
| Current liabilities | |||||
| Trade and other payables | 1,289,251 | 2,507,573 | |||
| Borrowings | 271,600 | 301,600 | |||
| Provisions | 226,547 | 214,465 | |||
| Accrued expenses | 357,776 | 512,611 | |||
| Lease liabilities | 120,287 | 85,165 | |||
| Contract and other liabilities | 139,120 | 152,211 | |||
| Total current liabilities | 2,404,581 | 3,773,625 | |||
| Non-current liabilities | |||||
| Lease liabilities | 269,500 | 332,578 | |||
| Provisions | 33,559 | 48,271 | |||
| Accrued expenses | 90,450 | 90,450 | |||
| Total non-current liabilities | 393,509 | 471,299 | |||
| Total liabilities | 2,798,090 | 4,244,924 | |||
| Net assets | 3,857,809 | 4,989,957 | |||
| Equity | |||||
| Issued capital | 47,805,798 | 47,930,486 | |||
| Reserves | 2,696,635 | 2,404,933 | |||
| Accumulated losses | (46,644,624 | ) | (45,345,462 | ) | |
| Total equity | 3,857,809 | 4,989,957 | |||
Locafy Limited
Consolidated Statement of Cash Flows
| 6 months to 31 Dec 2023 AUD $ | 6 months to 31 Dec 2022 AUD $ | ||||
| Cash flows from operating activities | |||||
| Receipts from customers (inclusive of GST) | 1,837,481 | 2,743,777 | |||
| Payments to suppliers and employees (inclusive of GST) | (3,312,368 | ) | (4,753,048 | ) | |
| R&D Tax Incentive and government grants | 561,501 | 164,817 | |||
| Financial cost | (78,288 | ) | (45,900 | ) | |
| Net cash used by operating activities | (991,674 | ) | (1,890,354 | ) | |
| Cash flows from investing activities | |||||
| Purchase of intellectual property | (1,190,222 | ) | (1,161,145 | ) | |
| Purchase of property, plant and equipment | - | (2,171 | ) | ||
| Maturity of term deposit | 40,000 | - | |||
| Net cash used by investing activities | (1,150,222 | ) | (1,163,316 | ) | |
| Cash flows from financing activities | |||||
| Payment for share issue costs | (245,586 | ) | - | ||
| Repayment of borrowings | (30,000 | ) | (6,500 | ) | |
| Leasing liabilities | (27,956 | ) | (10,936 | ) | |
| Net cash from financing activities | (303,542 | ) | (17,436 | ) | |
| Net decrease in cash and cash equivalents | (2,445,438 | ) | (3,071,106 | ) | |
| Net foreign exchange difference | (4,681 | ) | (7,438 | ) | |
| Cash and cash equivalents at the beginning of the period | 3,174,700 | 4,083,735 | |||
| Cash and cash equivalents at the end of the period | 724,581 | 1,005,191 |
FAQ
What partnerships did Locafy announce in the fiscal first half of 2024?
What is the purpose of the Hotfrog Proximity Page application launched by Locafy?
How did Locafy manage its expenses in the fiscal first half of 2024?
What was the net loss reported by Locafy for the fiscal first half of 2024?
How did the total operating revenue change in the fiscal first half of 2024?
